krainaksiazek intercultural marketing and communication 20045354

- znaleziono 7 produktów w 4 sklepach

Intercultural Marketing and Communication - 2834694629

433,48 zł

Intercultural Marketing and Communication Scholars Press

Książki / Literatura obcojęzyczna

We live in the world of mixed cultures, customs and values. New waves of different cultures change a balance of host population and often cause misunderstanding, phobia and anger. Culture evolved parallel to human brain development has its roots deep inside of our brain unconsciously influencing all our behaviors. In the light of the recent immigrant crisis affected almost all EU countries, literature focused on the nature of culture will contribute to better understanding of the cultural differences and decreasing of the phobias. Residential space is one of the most vulnerable to cultural changes aspects of the human life. This book will be interesting either for business or academic professionals working in marketing generally and in construction marketing particularly or for everybody willing to understand unconscious cultural influences in everyday life.

Sklep: Libristo.pl

Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - 2826701307

89,08 zł

Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns GRIN Verlag

Książki / Literatura obcojęzyczna

Essay from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, printed single-sided, grade: Distinction, Macquarie University, course: ICOM 821 Intercultural Communication, language: English, abstract: This paper argues that advertising standardisation is only possible when cultures overlap. For this reason, the term of culture has to be captured and defined, before globalisation and its effect on advertising is considered. Then, the paper will investigate how advertising communicates across cultures and point out chances and flaws of Hall s and especially Hofstede s approach. By reviewing localised and standardised advertising, finally, a hybrid advertising strategy will be suggested.

Sklep: Libristo.pl

Intercultural Competence - The Key to Successful International Marketing - 2826749885

315,03 zł

Intercultural Competence - The Key to Successful International Marketing GRIN Verlag

Książki / Literatura obcojęzyczna

Doctoral Thesis / Dissertation from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Comenius University in Bratislava (Faculty of Management), language: English, comment: ITMC method may be implemented in intercultural development within the areas of international marketing, human resource management and organizational development. Enlarged ITMC method presents an innovation in the field of intercultural communication training. Additionally, many parts of the dissertation thesis based on synthesis are reflecting and reminding the monographies oriented on selected areas of international management, cross-cultural marketing and intercultural communication and can be used as a relevant source of knowledge in particular fields., abstract: In today's globalized world, international marketing becomes more and more important for businesses aiming to be successful on a global level. As Monika V. Kronbügel shows in her up-to-date dissertation, attaining cross-cultural competence has therefore become a key factor in ascertaining business's success. Cultural differences may lead to specific preferences and require an adaptation of the marketing strategy to secure a product's profitability. Accordingly, already during the phase of product development, it is helpful to analyze the cultural and social context of certain customer groups. Especially in supersaturated markets with comparable company goods and services, economic success can depend on such comparatively slight product differentiation.§However, the relevance of intercultural competence has often been overlooked. This dissertation introduces a 4-phase-model for intercultural training - the ITMC-Method. It is designed to support businesses in their intercultural development. The author investigates how far businesses already make use of their possibilities to meet the cross-cultural and developmental requirements.§§Monika V. Kronbügel is an expert on the subject of international marketing as well as on working with such a diversity approach. She has collected valuable experience in international business development for many years and is now managing her own internationally oriented company dealing with organizational & people development.§§Key words: marketing, culture, international marketing, intercultural marketing, cross-cultural, intercultural, management, global marketing, globalization, leadership, diversity, mentality, behavior, attitude, communication, training, learnings, ITMC

Sklep: Libristo.pl

Intercultural Management Issues - 2840757206

40,00 zł

Intercultural Management Issues difin

Nauki społeczne, ekonomiczne, prawne >Ekonomia. Marketing. Biznes.

The reviewed book contains a discussion on the sources of barriers in management in a cross-cultural environment. It also includes a presentation of chosen aspects of organisational behaviours that are of vital importance from the angle of a possible occurrence of cultural differences. These issues are undoubtedly practical and reflect evidence of cultural differences existing in the business reality. Choosing the right and proper problems for the discussion in the book must have been a very serious matter, particularly that the subject is of such a complex nature and there is a great spectrum of available issues to portray. I think that the authors solved this dilemma in a perfect manner and their proposition of the discussed topics is adequate. There one can find such fundamental issues in the context of organisational behaviour in the table of contents like communication and leadership as well as references to the contemporary management concepts such as knowledge management, project management or corporate social responsibility. There is no doubt that each of these areas is of tremendous significance for business and at the same time is affected by culturally contingent attitudes and behaviours of organisational members....

Sklep: Prolibri.pl

Intercultural Management Issues - 2840761650

34,00 zł

Intercultural Management Issues DIFIN

NaukaKsiążkiEkonomia / Marketing

The reviewed book contains a discussion on the sources of barriers in management in a cross-cultural environment. It also includes a presentation of chosen aspects of organisational behaviours that are of vital importance from the angle of a possible occurrence of cultural differences. These issues are undoubtedly practical and reflect evidence of cultural differences existing in the business reality. Choosing the right and proper problems for the discussion in the book must have been a very serious matter, particularly that the subject is of such a complex nature and there is a great spectrum of available issues to portray. I think that the authors solved this dilemma in a perfect manner and their proposition of the discussed topics is adequate. There one can find such fundamental issues in the context of organisational behaviour in the table of contents like communication and leadership as well as references to the contemporary management concepts such as knowledge management, project management or corporate social responsibility. There is no doubt that each of these areas is of tremendous significance for business and at the same time is affected by culturally contingent attitudes and behaviours of organisational members.

Sklep: NaszaSzkolna.pl

Communication of Innovations - 2212826010

74,30 zł

Communication of Innovations SAGE Publications Ltd

Inne 1

This volume, a collection of 10 original essays, is in honour of the contributions of Everett Rogers to the field of communication and social change. Written by former students, colleagues and well known contemporaries, the essays present an intellectual landscape about social change. "Communication of Innovations" illustrates how Rogers' students and colleagues have applied their scholarship to communication, management, social marketing, development studies, health promotion and intercultural communication, to name a few. Containing personal narratives and memories, and illustrated with pictures and boxed vignettes, the volume is a starting point and a guide for future scholarship and practice.

Sklep: Albertus.pl

Dictionary of Media and Communication Studies - 2836345679

140,68 zł

Dictionary of Media and Communication Studies Bloomsbury Academic

Książki / Literatura obcojęzyczna

The Watson and Hill dictionary in its 8th edition presents a fresh and comprehensive overview serving all aspect of the study of media and communication. It provides a detailed compendium of the different facets of personal, group, mass media and Internet communication and continues to be a vital source of information for all those interested in how communication affects our lives. The Dictionary of Media and Communication Studies has provided students and the general public alike with a gateway into the study of intercultural communication, public relations and marketing communications since 1984. New entries in this edition explore the profound shifts that have taken place in the world of communication in recent years. The impact of the new online leviathans such as Amazon, Facebook, Google, Twitter and YouTube is measured against the traditional dominance, globally, of the mass media. Other themes include the interesting changes affecting public service broadcasting, the role of advertising and PR, the nature and extent of regulation, the impact of globalisation and the consumerisation of knowledge and culture. This volume seeks to make its twenty-first century readers more media literate, as well as more critical consumers of modern news.

Sklep: Libristo.pl

Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice

Szukaj w sklepach lub całym serwisie

1. Sklepy z krainaksiazek pl intercultural marketing and communication 20045354

2. Szukaj na wszystkich stronach serwisu

t1=0.045, t2=0, t3=0, t4=0.012, t=0.045

Dla sprzedawców

copyright © 2005-2016 Sklepy24.pl  |  made by Internet Software House DOTCOM RIVER