krainaksiazek intercultural marketing and communication 20045354

- znaleziono 9 produktów w 5 sklepach

Intercultural Marketing And Communication - 2857256264

439,99 zł

Intercultural Marketing And Communication

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Business & management>Sales & marketing

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Sklep: Gigant.pl

Intercultural Marketing And Communication - 2857251764

339,99 zł

Intercultural Marketing And Communication

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Business & management>Sales & marketing

0x00c2da8100000000

Sklep: Gigant.pl

International Management and Intercultural Communication - 2854369022

479,89 zł

International Management and Intercultural Communication PALGRAVE MACMILLAN

Książki / Literatura obcojęzyczna

The book is presented in two volumes. Volume 1 consists of case studies concerning different aspects of international management and intercultural communication in business, marketing and politics.

Sklep: Libristo.pl

Intercultural Management Issues - 2840757206

40,00 zł

Intercultural Management Issues difin

Nauki społeczne, ekonomiczne, prawne >Ekonomia. Marketing. Biznes.

The reviewed book contains a discussion on the sources of barriers in management in a cross-cultural environment. It also includes a presentation of chosen aspects of organisational behaviours that are of vital importance from the angle of a possible occurrence of cultural differences. These issues are undoubtedly practical and reflect evidence of cultural differences existing in the business reality. Choosing the right and proper problems for the discussion in the book must have been a very serious matter, particularly that the subject is of such a complex nature and there is a great spectrum of available issues to portray. I think that the authors solved this dilemma in a perfect manner and their proposition of the discussed topics is adequate. There one can find such fundamental issues in the context of organisational behaviour in the table of contents like communication and leadership as well as references to the contemporary management concepts such as knowledge management, project management or corporate social responsibility. There is no doubt that each of these areas is of tremendous significance for business and at the same time is affected by culturally contingent attitudes and behaviours of organisational members....

Sklep: Prolibri.pl

Intercultural Management Issues - 2854169608

34,00 zł

Intercultural Management Issues DIFIN

NaukaKsiążkiEkonomia / Marketing

The reviewed book contains a discussion on the sources of barriers in management in a cross-cultural environment. It also includes a presentation of chosen aspects of organisational behaviours that are of vital importance from the angle of a possible occurrence of cultural differences. These issues are undoubtedly practical and reflect evidence of cultural differences existing in the business reality. Choosing the right and proper problems for the discussion in the book must have been a very serious matter, particularly that the subject is of such a complex nature and there is a great spectrum of available issues to portray. I think that the authors solved this dilemma in a perfect manner and their proposition of the discussed topics is adequate. There one can find such fundamental issues in the context of organisational behaviour in the table of contents like communication and leadership as well as references to the contemporary management concepts such as knowledge management, project management or corporate social responsibility. There is no doubt that each of these areas is of tremendous significance for business and at the same time is affected by culturally contingent attitudes and behaviours of organisational members.

Sklep: NaszaSzkolna.pl

Communication of Innovations - 2212826010

74,30 zł

Communication of Innovations SAGE Publications Ltd

Inne 1

This volume, a collection of 10 original essays, is in honour of the contributions of Everett Rogers to the field of communication and social change. Written by former students, colleagues and well known contemporaries, the essays present an intellectual landscape about social change. "Communication of Innovations" illustrates how Rogers' students and colleagues have applied their scholarship to communication, management, social marketing, development studies, health promotion and intercultural communication, to name a few. Containing personal narratives and memories, and illustrated with pictures and boxed vignettes, the volume is a starting point and a guide for future scholarship and practice.

Sklep: Albertus.pl

Philosophies of Communication - 2854471656

360,53 zł

Philosophies of Communication Peter Lang Publishing Inc

Książki / Literatura obcojęzyczna

The essays in this volume consider, in multiple ways, how philosophies of communication and communication ethics can shape and enhance human communication. Collectively, this book provides a philosophical and pragmatic orientation to issues that involve interpersonal and organizational communicative contexts from marketplace, political, and feminist perspectives. Chapters explore public attacks of schadenfreude, political communication, communication in pedagogical settings, intercultural perspectives of narrative and memory in communicative engagement, ethical public relations practices, narrative ethics and the feminist voice, the ethics of care, and the rhetorical consciousness of marketing. Philosophies of Communication invites students to develop or improve the critical thinking skills that in turn help them negotiate deeper philosophical and ethical significances within their everyday communicative encounters.

Sklep: Libristo.pl

Philosophies of Communication - 2854471655

150,18 zł

Philosophies of Communication Peter Lang Publishing Inc

Książki / Literatura obcojęzyczna

The essays in this volume consider, in multiple ways, how philosophies of communication and communication ethics can shape and enhance human communication. Collectively, this book provides a philosophical and pragmatic orientation to issues that involve interpersonal and organizational communicative contexts from marketplace, political, and feminist perspectives. Chapters explore public attacks of schadenfreude, political communication, communication in pedagogical settings, intercultural perspectives of narrative and memory in communicative engagement, ethical public relations practices, narrative ethics and the feminist voice, the ethics of care, and the rhetorical consciousness of marketing. Philosophies of Communication invites students to develop or improve the critical thinking skills that in turn help them negotiate deeper philosophical and ethical significances within their everyday communicative encounters.

Sklep: Libristo.pl

Silk Road: A Very Short Introduction - 2854237170

39,24 zł

Silk Road: A Very Short Introduction Oxford University Press

Książki / Literatura obcojęzyczna

The phrase "silk road" evokes vivid images: of merchants leading camel caravans over deserts and steppes to trade exotic goods in the bazaars of glittering Oriental cities, of pilgrims braving bandits and frozen mountain passes to gather scriptures and spread their faith across continental expanses. Beyond the exotica, however, this VSI will be a sketch of the historical background against which the silk road flourished, and an essay on the significance of old-world intercultural exchange to Eurasian and world history generally. On the one hand, Millward treats the silk road broadly, as a metonym for the cross-fertilizing communication between peoples across the Eurasian continent since at least the Neolithic era. On the other, he highlights specific examples of goods and ideas exchanged between the Mediterranean, Persian, Indian, and Chinese regions, along with the significance of these exchanges. While including silks, spices, travelers' tales of colorful locales, the main focus of the book is to outline the dynamics of Central Eurasian history that promoted silk road interactions, especially the role of nomad empires; and to highlight the importance of the biological, technological, artistic, intellectual, and religious interchanges across the continent. Millward shows that these exchanges had a profound effect on the old world that was akin to, if not yet on the scale of, modern globalization. Millward also considers some of the more abstract contemporary uses to which the silk road concept has been put. It is, of course, a popular marketing device for boutiques, museums, restaurants, and tour operators from Venice to Kyoto. More than that, however, the silk road has ideological connotations, used sometimes to soften the face of Chinese expansion in Central Asia, or, in the US culture wars, as a challenge to the "clash of civilizations" understanding of intersocietal relations. Finally, while it has often been argued that the silk road declined or closed after the collapse of the Mongol empire or the opening of direct maritime communications from Europe to Asia, Millard disputes this view, showing how silk road phenomena continued through the early modern and modern expansion of Russian and Chinese states across Central Asia. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Sklep: Libristo.pl

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