krainaksiazek interpreting quality a look around and ahead 20102187

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Interpreting Quality: A Look Around and Ahead - 2826869603

194,72 zł

Interpreting Quality: A Look Around and Ahead Frank & Timme

Książki / Literatura obcojęzyczna

The issue of quality in interpreting has been debated for almost three decades now. This volume is evidence of the sociological turn Interpreting Studies is taking on quality research. Based on either a socio-cognitive perspective, a sociological approach, or the situational social variability of the entire source and target context, this volume's contributions analyse the respective roles of participants in a communicative event and the objective of an equivalent effect. The contributions from Europe, North America, and Australia signal a trend in the research on quality in interpreting: they challenge the concept that "sense" in a communication is a single, stable entity, and instead view it as something constructed in a common effort. This in turn highlights the interpreter's social responsibility.


Kevin Barham, Claudia Heimer - ABB - 2826805303

146,40 zł

Kevin Barham, Claudia Heimer - ABB Financial Times Prentice Hall

Książki / Literatura obcojęzyczna

"If we didn't write this book, we would be dying to see it published. Whenever one reads about ABB in the management literature, there is a 'no questions asked' quality of 'if ABB has done it, why can't you, it must be the right thing to do. This is the way to do it, this is what ABB have done.'"- Claudia Heimer & Kevin Barham There is almost an ABB doctrine that fascinates both scholars and managers. Why is ABB so interesting to managers and gurus alike? Why is it the world's favorite case study? Why is Percy Barnevik possibly 'the most influential manager in the world' (according to the Observer newspaper) In June 1987, Beat Hess, head of the legal department of the world-famous Swiss electro-technical firm BBC Brown Boveri, was about to take his family on a well-earned week's holiday to Italy. He was suddenly told by BBC's chairman Fritz Leutwiler and chief executive Thomas Gasser, to prepare a full draft agreement for the 'unthinkable' - negotiations for a merger with long-time rival ASEA, the Swedish power engineering firm that had been gaining ground on Brown Boveri ever since a new CEO, Percy Barnevik, had taken over in 1980. If it came off, this would be the largest cross-border merger in history. Hess was told to go ahead with his holiday if he wanted to, but that the agreement had to be completed by the first week in July. The handwritten draft with its coffee and suntan lotion stains that Hess brought back from Italy was to be the basis for what has now become a legend of corporate history. ABB has grown to be the leading power engineering company in the world. It doubled its size in six years and is now a $31 billion corporation employing 213,000 people in 50 or more countries, including all the major markets, around the globe. According to the last three years' surveys in the FT, it is Europe's most admired company and Percy Barnevik, Europe's most admired CEO. How do we make sense of what ABB has achieved? Their success, in one of the most fiercely competitive industries in the world, a success which is all the more remarkable for a company which pioneered a new form of global organization. Percy Barnevik has described the paradoxes that ABB has tried to resolve as the simultaneous attempt to be 'global and local, big and small, and radically decentralized with central reporting and control.' In essence, Barnevik and his senior colleagues at ABB have tried to resolve these contradictions by creating what we call a 'globally-connected corporation', a loose-tight network of processes and partners which can only be held together by highly committed people and strongly-held principles. The gurus fell in love with ABB very quickly...Tom Peters calls ABB a 'buckyball organization' and says that Percy Barnevik is the most insistent enemy of bureaucracy that he has ever met. Manfred Kets de Vries has described the challenge of managing ABB as 'making a giant dance', While it may not be a model for every other company, it is certainly an example of what most companies can achieve. ABB The Dancing Giant gives its reader the exciting opportunity to look through the keyhole and hear from some very interesting people around ABB, both in the corporate headquarters and locations world-wide. It will also satisfy their curiosity about the heritage of Percy Barnevik, who has almost come to personify the company. It will look at how the company is doing now that he has passed on the role of CEO to Goran Lindahl. You will be able to look behind his image and public statements and find out what other people in the company think, how they lived the story of the merger, and what life is like for them in the organization. ABB the Dancing Giant has not been written simply for the sake of a fascinating history, which it certainly is, but to ask ourselves what other managers who are faced with the challenges of globalisation can learn from the story. It will : * document the story of the merger and of ABB's growth and global expansion * catch a greater glimpse of the real story behind the company's on-going success * raise some key questions for the future of ABB - how is Goran Lindahl preparing ABB for the next Millennium? * highlight some lessons from ABB's experience for managers in other organizations facing international and global challenges * be a frank look at the good and bad of ABB and what other managers and companies can learn and implement from this story. Authors: Kevin Barham is Director of the Ashridge Center for Management and Organization Learning and a founding partner of the Global Development Partnership. His research has focused on the development of international managers - a topic where ABB itself has much to teach other organizations. Claudia Heimer is Business Director and a member of the management team of Ashridge Consulting, where she has been interested in the cultural, strategic and IT implications of globalisation Outline Contents Part One : The Birth of a Modern Giant The story of the two companies that came to form ABB, ASEA of Sweden, and BBC (Brown Boveri Corporation) of Switzerland. Includes insights into the details of the merger talks, the high emotions involved and the way that Percy Barnevik drove the negotiations to a successful outcome. Part Two : Giant Steps to the Globally-Connected Corporation Looks at ABB's global expansion and looks at ABB through a number of different lenses. Looks at ABB as the 'globally-connected corporation' and sets ABB in the context of the global transitions that more and more firms are having to make to compete in a globalised world. Includes an overview of four of the most important analyses of ABB by leading management gurus. Part Three : Reaping the Harvest The organization a decade after the merger - find out how the masterplan has worked out so far. Looks more closely at why ABB has become the world's favorite case study and at why it is an example of that rare organizational breed, a successful cross-border merger. Postscript : The Future of ABB ABB has successfully completed its first decade of existence and occupies the corporate Mount Olympus together with General Electric and Microsoft, but what does the future hold? How can ABB sustain and build on their success? How will Goran Lindahl shape up now Percy Barnevik has given him control?


Marilyn Revealed - 2826802699

93,12 zł

Marilyn Revealed Taylor Trade Publishing

Książki / Literatura obcojęzyczna

"What made Norma Jean special was the quality she discovered when, bored with being a teenage bride with a husband in the Merchant Marine during World War II, she took her first and most enduring lover-the camera." So posits author Ted Schwarz in the first comprehensive look at the life of Marilyn Monroe to appear in years, a biography that benefits from interviews with many of the actress's friends and acquaintances who have remained silent until now. Putting together the pieces of Marilyn's final days, spent in the company of Peter Lawford and his brother-in-law Attorney General Robert Kennedy, Schwarz also speculates on the causes of her death, which he describes as a "Hollywood version of natural causes." An unwanted child who had been passed around among her mother, her mother's friends, foster homes, and orphanages, the long record of rejection prompted Marilyn to lie about her childhood in her autobiography and become pathologically insecure in her relationships with men. Married five times, there was often no line of distinction as she moved from one affair to another: as Schwarz notes almost matter-of-factly, for example, Marilyn celebrated her engagement to baseball great Joe DiMaggio by going to bed with film director Elia Kazan. Upon returning from her honeymoon with DiMaggio, she immediately announced to friends her intention to marry playwright Arthur Miller-much to the surprise of Miller and his wife. "Still," Schwarz writes, "it was only to the camera that she did not look ahead to the next lover...all it asked of her was to allow it to transform Norma Jean Mortenson Dougherty...into a movie star and one of the most desired women in the world."


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