krainaksiazek keeping up with technologies to improve places 20167505

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Beginning ASP.NET 4 - 2826646383

189,35 zł

Beginning ASP.NET 4 Wiley

Książki / Literatura obcojęzyczna

This book is for anyone who wants to learn how to build rich and interactive web sites that run on the Microsoft platform. With the knowledge you gain from this book, you create a great foundation to build any type of web site, ranging from simple hobby-related web sites to sites you may be creating for commercial purposes. Anyone new to web programming should be able to follow along because no prior background in web development is assumed although it helps if you do have a basic understanding of HTML and the web in general. The book starts at the very beginning of web development by showing you how to obtain and install Visual Web Developer. The chapters that follow gradually introduce you to new technologies, building on top of the knowledge gained in the previous chapters. Do you have a strong preference for Visual Basic over C# or the other way around? Or do you think both languages are equally cool? Or maybe you haven't made up your mind yet and want to learn both languages? Either way, you'll like this book because all code examples are presented in both languages! Even if you have some experience with prior versions of ASP.NET, you may gain a lot from this book. Although many concepts from previous versions are brought forward into ASP.NET 4, you'll discover there's a lot of new stuff to be found in this book, including an introduction to the ADO.NET Entity Framework, the inclusion of jQuery, ASP.NET AJAX, the many changes to the ASP.NET 4 Framework, and much more. This book teaches you how to create a feature-rich, data-driven, and interactive web site called Planet Wrox. Although this is quite a mouthful, you'll find that with Visual Web Developer 2010, developing such a web site isn't as hard as it seems. You'll see the entire process of building a web site, from installing Visual Web Developer 2010 in Chapter 1 all the way up to putting your web application on a live server in Chapter 19. The book is divided into 19 chapters, each dealing with a specific subject.* Chapter 1, "Getting Started with ASP.NET 4" shows you how to obtain and install Visual Web Developer 2010. You'll get instructions for downloading and installing the free edition of Visual Web Developer 2010, called the Express edition. You are also introduced to HTML, the language behind every web page. The chapter closes with an overview of the customization options that Visual Web Developer gives you.* Chapter 2, "Building an ASP.NET Web Site" shows you how to create a new web site and how to add new elements like pages to it. Besides learning how to create a well-structured site, you also see how to use the numerous tools in Visual Web Developer to create HTML and ASP.NET pages.* Chapter 3, "Designing Your Web Pages." Visual Web Developer comes with a host of tools that allow you to create well-designed and attractive web pages. In this chapter, you see how to make good use of these tools. Additionally, you learn about CSS, the language that is used to format web pages.* Chapter 4, "Working with ASP.NET Server Controls." ASP.NET Server Controls are one of the most important concepts in ASP.NET. They allow you to create complex and feature-rich web sites with very little code. This chapter introduces you to the large number of server controls that are available, explains what they are used for, and shows you how to use them.* Chapter 5, "Programming Your ASP.NET Web Pages." Although the built-in CSS tools and the ASP.N ET Server Controls can get you a long way in creating web pages, you are likely to use a programming language to enhance your pages. This chapter serves as an introduction to programming with a strong focus on programming web pages. Best of all: all the examples you see in this chapter (and the rest of the book) are in both Visual Basic and C#, so you can choose the language you like best.* Chapter 6, "Creating Consistent Looking Web Sites." ASP.NET helps you create consistent-looking pages through the use of master pages, which allow you to define the global look and feel of a page. Skins and themes help you to centralize the looks of controls and other visual elements in your site. You also see how to create a base page that helps to centralize programming code that you need on all pages in your site.* Chapter 7, "Navigation." To help your visitors find their way around your site, ASP.NET comes with a number of navigation controls. These controls are used to build the navigation structure of your site. They can be connected to your site's central site map that defines the pages in your web site. You also learn how to programmatically send users from one page to another.* Chapter 8, "User Controls." User controls are reusable page fragments that can be used in multiple web pages. As such, they are great for repeating content such as menus, banners, and so on. In this chapter, you learn how to create and use user controls and enhance them with some programmatic intelligence.* Chapter 9, "Validating User Input." A large part of interactivity in your site is defined by the input of your users. This chapter shows you how to accept, validate, and process user input using ASP.NET Server Controls. Additionally, you see how to send e-mail from your ASP.NET web application and how to read from text files.* Chapter 10, "ASP.NET AJAX." Microsoft ASP.NET AJAX allows you to create good-looking, flicker-free web pages that close the gap between traditional desktop applications and web applications. In this chapter you learn how to use the built-in Ajax features to enhance the presence of your web pages, resulting in a smoother interaction with the web site.* Chapter 11, "jQuery." jQuery is a popular, open source and cross-browser JavaScript library designed to make it easier to interact with web pages in the client's browser. In this chapter you learn the basics of jQuery and see how to add rich visual effects and animations to your web pages.* Chapter 12, "Introducing Databases." Understanding how to use a database is critical to building web sites, as most modern web sites require the use of a database. You'll learn the basics of SQL, the query language that allows you to access and alter data in a database. In addition, you are introduced to the database tools found in Visual Web Developer that help you create and manage your SQL Server databases.* Chapter 13, "Displaying and Updating Data." Building on the knowledge you gained in the previous chapter, this chapter shows you how to use the ASP.NET data-bound and data source controls to create a rich interface that enables your users to interact with the data in the database that these controls target.* Chapter 14, "LINQ and the ADO.NET Entity Framework." LINQ is Microsoft's solution for accessing objects, databases, XML, and more. The ADO.NET Entity Framework (EF) is Microsoft's new technology for database access. This chapter shows you what LINQ is all about, how to use the visual EF designer built into Visual Studio, and how to write LINQ to EF queries to get data in and out of your SQL Server database.* Chapter 15, "Working with Data-Advanced Topics." While earlier chapters focused mostly on the technical foundations of working with data, this chapter looks at the same topic from a front-end perspective. You see how to change the visual appearance of your data through the use of control styles. You also see how to interact with the data-bound controls and how to speed up your application by keeping a local copy of frequently accessed data.* Chapter 16, "Security in Your ASP.NET 4 Web Site." Although presented quite late in the book, security is a first-class, important topic. This chapter shows you how to make use of the built-in ASP.NET features related to security. You learn about a number of application services that facilitate security. You also learn how to let users sign up for an account on your web site, how to distinguish between anonymous and logged-on users, and how to manage the users in your system.* Chapter 17, "Personalizing Web Sites." Building on the security features introduced in Chapter 16, this chapter shows you how to create personalized web pages with content targeted at individual users. You see how to configure and use ASP.NET Profile that enables you to store personalized data for known and anonymous visitors.* Chapter 18, "Exception Handling, Debugging, and Tracing." In order to understand, improve, and fix the code you write for your ASP.NET web pages you need good debugging tools. Visual Web Developer ships with great debugging support that enables you to diagnose the state of your application at run time, helping you find and fix problems before your users do.* Chapter 19, "Deploying Your Web Site." By the end of the book, you should have a web site that is ready to be shown to the world. But how exactly do you do that? What are the things you need to know and understand to put your web site out in the wild? This chapter gives the answers and provides you with a good look at configuring different production systems in order to run your final web site. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.


Small Business For Dummies - 2836772096

89,33 zł

Small Business For Dummies Wiley

Książki / Literatura obcojęzyczna

This is the leading resource for starting and running any small business. Want to start the small business of your dreams? Want to breathe new life into the one you already have? "Small Business For Dummies" provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You'll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You'll also find out to use the latest technology to improve your business' performance at every level. This book shows you: how start-up and established small businesses can use the Small Business Jobs Act to their advantage; enhanced and expanded coverage on using technology in your small business; hiring employees using online resources including LinkedIn, Facebook, and other social media sites; new coverage of the recent health care bill, health savings accounts, and their implications for small business; updated coverage of the best places to get small business loans; and, what it takes to achieve and maintain success in an ever-changing economic landscape. You have the energy, drive, passion, and smarts to make your small business a huge success. "Small Business For Dummies" provides the rest.


Principles and Practice of Marketing - 2826950992

265,74 zł

Principles and Practice of Marketing Sage Publications

Książki / Literatura obcojęzyczna

When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it's also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It's a rich and fascinating area of management waiting to be explored - so welcome to Marketing! This friendly textbook will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green. A supporting website includes lots of useful extra materials for your study such as videos and extra case studies to help make the text come alive - and more importantly, improve your chances of exam success and a career in marketing!


New Directions in Internet Management - 2212832531

252,60 zł

New Directions in Internet Management CRC Press Inc.


Re-examines the information superhighway, application service providers, management service providers, and E-commerceCovers return on investment in terms of Internet related expenditures, reducing operating costs, understanding Web and language related issuesIdentifies opportunities to integrate different and disparate business applications or Web servicesExplores wireless data networking, wireless impacts on the enterprise network, and mobile database interoperabilityIncludes Web site management before, during, and after development such as Web site design, managing content, and controlling data flow/volume ratesDiscusses creating and managing information with XML, Java-enabled data warehousing, bridging legacy data, content management, publishing data on the Web, and other data management challengesHighlights issues in Internet security including security architecture, risk mitigation strategies, digital signatures, computer virus protection, firewalls, and how to prevent crackingExamines methods for supporting a Web site after it is implemented including operational processes, monitoring, analyzing Web traffic, guaranteeing Internet service levels, auditing procedures, and using intelligent agents to improve the site What is the business model for making money on the Internet and how does it function? The answer to this question will determine the shape of the Internet over the near term. As the Internet business model continues to evolve, so will Internet management. And with the demise of the Internet greatly exaggerated, it will continue to be a driving force for business in the future. Keeping you up-to-date with the latest thinking in this field, New Directions in Internet Management gives you an encyclopedia of Internet management know-how. Most Internet-related books present in-depth coverage of one particular technology or application. Not this one. It provides you with a strategic and tactical view of the entire Internet landscape, what the technologies and applications are, how they work together, and how to plan for them. You get advice from battle-scarred experts on everything from choosing the right Web database to finding a reliable Web consultant, from security to performance management. Detailed and instructive case studies, examples, and hundreds illustrations supplement the coverage. Focusing exclusively on the management aspects of Internet development and maintenance, New Directions in Internet Management shows you how to leverage Internet technology while abiding by time-honored business practices.


Art of the Turnaround - 2844156601

147,76 zł

Art of the Turnaround Brandeis University Press

Książki / Literatura obcojęzyczna

This book provides practical advice (supported by extensive case studies) for fixing troubled arts organizations. Many arts organizations today find themselves in financial difficulties because of economic constraints inherent in the industry. While other companies can improve productivity through the use of new technologies or better systems, these approaches are not available in the arts. "Hamlet" requires the same number of performers today as it did in Shakespeare's time. The New York Philharmonic requires the same number of musicians now as it did when Tchaikovsky conducted it over one hundred years ago. Costs go up, but the size of theaters and the price resistance of patrons limit what can be earned from ticket sales. Therefore, the performing arts industry faces a severe gap between earnings and expenses. Typical approaches to closing the gap - raising ticket prices or cutting artistic or marketing expenses - don't work.What, then, does it take to create and maintain a healthy arts organization?Michael M. Kaiser has revived four major arts organizations: the Kansas City Ballet, the Alvin Ailey American Dance Theater, American Ballet Theatre, and London's Royal Opera House. In "The Art of the Turnaround" he shares with readers his ten basic rules for bringing financially distressed arts organizations back to life and keeping them strong. These rules cover the requirements for successful leadership, the pitfalls of cost cutting, the necessity of extending the programming calendar, the centrality of effective marketing and fund raising, and the importance of focusing on the present with a positive public message. In chapters organized chronologically, Kaiser brings his ten rules vividly to life in discussions of the four arts organizations he is credited with saving.The book concludes with a chapter on his experiences at the John F. Kennedy Center for the Performing Arts, an arts organization that needed an artistic turnaround when he became the president in 2001 and that today exemplifies in practice many of the ten rules he discusses throughout his book.


Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice

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