krainaksiazek management of innovative activity on industrial corporations 20124126

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Innovative CSR - 2826812422

262,82 zł

Innovative CSR Greenleaf Publishing

Książki / Literatura obcojęzyczna

By and large, corporations of the 21st century have come to realise that their obligations to societies in terms of corporate social responsibility are fourfold: economic, ethical, altruistic and strategic. Meeting these four responsibilities is crucial to their survival in their various markets and industries; it also requires them to rewrite their previously less socially responsible business models in order to do so. All indications continue to suggest that it is those organisations that are perceived to be socially responsible by stakeholders in modern markets that survive and prosper. Corporations have equally realised that by being innovative in all things - including their CSR activities and initiatives - they will add value to the so-called bottom line, to the positive contributions they make to society and to how they are perceived by their key stakeholders. However, many criticisms have been made of CSR in its current form, often related to the lack of value that it generates within the enterprise and the fact that it offers only a partial and short-term response to the full challenges of sustainable development. The time has come to shift the CSR focus away from risk management towards a more progressive and entrepreneurial approach that seeks to create value and identify sustainable opportunities for strategic innovation. This book aims to explore, inspire and support creative, innovative and strategic CSR. "Innovation" in this book means new products, services and technologies and, in addition, new organisational and institutional systems, structures and new business models that empower the organisation to advance strategically in an ever more competitive business world. Both research and practice show that CSR has mainly been approached in terms of value protection and risk management, where the main objective has been to protect companies' existing assets or avoid scandals. Therefore, in many cases where CSR remains at the forefront of business activity, it does not lead to fundamental changes and is not yet integrated as a strategic component where it could create value, generate new ideas and open new opportunities. How do corporate entities shift their attention from risk management to value creation? This is the key question that this book attempts to answer, both theoretically and empirically as well as through real case studies and experiences. With contributions from a creme de la creme of scholars from 12 countries, Innovative CSR gathers together a cornucopia of innovative practices that will be essential reading for academics and practitioners alike.


BI Application Tools in Knowledge Management and Strategy Development - 2853169603

194,76 zł

BI Application Tools in Knowledge Management and Strategy Development LAP Lambert Academic Publishing

Książki / Literatura obcojęzyczna

The fundamentals of the concept of enterprise knowledge (knowledge-based corporation) are disseminated in the literature as an alternative to the enterprise model using the capital or human labour (capital-intensive and labor-intensive respectively). Many authors describe the methods of knowledge management. In our approach, we understand knowledge as intangible resources of the organizations being a result of the activity of human factor which, when applied in an innovative way, may be a source of competitive advantage. The interactive nature of the modern organizations makes that creation, transfer, and application of knowledge takes place in the dimension of inter-organizational relationships also carried out on an international scale within the global corporations and independent businesses. The spatial dimension of knowledge creation is effectively solved through the Internet technologies; interactivity of cooperation significantly shortens the time horizon of strategic decisions in relation to operational decisions.


Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice

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