krainaksiazek marketing for hospitality and tourism 20102535

- znaleziono 31 produktów w 3 sklepach

Marketing Communications in Tourism and Hospitality - 2843501088

285,36 zł

Marketing Communications in Tourism and Hospitality ELSEVIER

Książki / Literatura obcojęzyczna

How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry.

Sklep: Libristo.pl

Social Media Marketing in Tourism and Hospitality - 2854227651

376,20 zł

Social Media Marketing in Tourism and Hospitality Springer, Berlin

Książki / Literatura obcojęzyczna

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the digitization of word of mouth via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will assist in converting lookers into bookers .

Sklep: Libristo.pl

Studyguide For Marketing Essentials In Hospitality And Tourism By Shoemaker, Stowe, Isbn 9780131708273 - 2840140066

20,99 zł

Studyguide For Marketing Essentials In Hospitality And Tourism By Shoemaker, Stowe, Isbn 9780131708273

Książki Obcojęzyczne>Angielskie>Society & social sciences>Education

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Sklep: Gigant.pl

Marketing Communications In Tourism And Hospitality - 2849910024

259,99 zł

Marketing Communications In Tourism And Hospitality

Książki Obcojęzyczne>Angielskie>Technology, engineering, agriculture>Other technologies & applied sciences>Other vocational technologies &...

0x01410d2e00000000

Sklep: Gigant.pl

Marketing For Hospitality And Tourism - 2849521078

379,99 zł

Marketing For Hospitality And Tourism

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Tourism indu...

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Sklep: Gigant.pl

Marketing For Tourism, Hospitality & Events - 2852248975

279,99 zł

Marketing For Tourism, Hospitality & Events

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Tourism indu...

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Sklep: Gigant.pl

Tourism And Hospitality Marketing - 2846921508

229,99 zł

Tourism And Hospitality Marketing

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Tourism indu...

0x0143749100000000

Sklep: Gigant.pl

Strategic Marketing In Hospitality And Tourism - 2840148961

939,99 zł

Strategic Marketing In Hospitality And Tourism

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Hospitality ...

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Sklep: Gigant.pl

Marketing for Hospitality and Tourism - 2826826764

406,53 zł

Marketing for Hospitality and Tourism Prentice Hall International

Książki / Literatura obcojęzyczna

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Sklep: Libristo.pl

Strategic Marketing in Hospitality and Tourism - 2854388652

846,52 zł

Strategic Marketing in Hospitality and Tourism Nova Science Publishers Inc

Książki / Literatura obcojęzyczna

Sklep: Libristo.pl

Tourism and Hospitality Marketing - 2854267551

182,82 zł

Tourism and Hospitality Marketing Sage Publications

Książki / Literatura obcojęzyczna

is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

Sklep: Libristo.pl

Social Media Marketing in Tourism and Hospitality - 2851526218

147,66 zł

Social Media Marketing in Tourism and Hospitality

Książki

Sklep: KrainaKsiazek.pl

Marketing for Tourism, Hospitality Events: A Global Digital Approach - 2852401219

256,57 zł

Marketing for Tourism, Hospitality Events: A Global Digital Approach

Książki

Sklep: KrainaKsiazek.pl

Handbook of Consumer Behaviour for Hospitality and Tourism - 2854526332

783,88 zł

Handbook of Consumer Behaviour for Hospitality and Tourism Taylor & Francis Ltd

Książki / Literatura obcojęzyczna

This Handbook provides a current and comprehensive volume on the conceptual, theoretical and applied advancements on the behaviour of hospitality and tourism consumers, conveying the latest thinking and research. It offers significant new insight into service quality management, customer satisfaction behaviour, loyalty building behaviour, current impacts pertaining to online customer behaviour and how this can be applied to successful consumer lead marketing and management practices.

Sklep: Libristo.pl

Consumer Behavior In Tourism And Hospitality Research - 2855669770

439,99 zł

Consumer Behavior In Tourism And Hospitality Research

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Business & management>Sales & marketing>Market researchKsiążk...

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Sklep: Gigant.pl

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