krainaksiazek marketing for hospitality and tourism 20102535

- znaleziono 20 produkty w 3 sklepach

Marketing Communications in Tourism and Hospitality - 2843501088

201,47 zł

Marketing Communications in Tourism and Hospitality ELSEVIER

Książki / Literatura obcojęzyczna

How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry.

Sklep: Libristo.pl

Social Media Marketing in Tourism and Hospitality - 2844860235

484,69 zł

Social Media Marketing in Tourism and Hospitality Springer International Publishing

Książki / Literatura obcojęzyczna

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the "digitization of word of mouth" via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.

Sklep: Libristo.pl

Studyguide For Marketing Essentials In Hospitality And Tourism By Shoemaker, Stowe, Isbn 9780131708273 - 2840140066

174,99 zł

Studyguide For Marketing Essentials In Hospitality And Tourism By Shoemaker, Stowe, Isbn 9780131708273

Książki Obcojęzyczne>Nieprzypisane

Sklep: Gigant.pl

Strategic Marketing In Hospitality And Tourism - 2840148961

939,99 zł

Strategic Marketing In Hospitality And Tourism

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Hospitality ...

Sklep: Gigant.pl

Social Media Marketing in Tourism and Hospitality - 2840500751

372,50 zł

Social Media Marketing in Tourism and Hospitality

Książki

Sklep: KrainaKsiazek.pl

Marketing for Hospitality and Tourism - 2826885592

328,10 zł

Marketing for Hospitality and Tourism Pearson Education (US)

Książki / Literatura obcojęzyczna

Sklep: Libristo.pl

Marketing for Hospitality and Tourism - 2826826823

553,93 zł

Marketing for Hospitality and Tourism Prentice Hall International

Książki / Literatura obcojęzyczna

Sklep: Libristo.pl

Marketing for Hospitality and Tourism - 2826826764

413,85 zł

Marketing for Hospitality and Tourism Prentice Hall International

Książki / Literatura obcojęzyczna

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Sklep: Libristo.pl

Tourism and Hospitality Marketing: A Global Perspective - 2846420992

27,75 zł

Tourism and Hospitality Marketing: A Global Perspective

Książki

Sklep: KrainaKsiazek.pl

Tourism - 2826736270

251,80 zł

Tourism CABI

Książki / Literatura obcojęzyczna

Tourism is becoming an increasingly important component of the global economy, and is subsequently a growing area of university study and research around the world. This unique new textbook covers all aspects of tourism from a contemporary perspective. It includes a range of theoretical and research-based topics supported by examples, case studies and comment boxes from industry representatives.The book is written to complement current teaching practices around the world, offering full coverage of all aspects of tourism management. These include infrastructure management, economic development, types of tourism, marketing, destination management and the pure theory aspects of tourism as seen through sociology and tourist behavior. As tourism is often studied alongside events, hospitality and leisure, these subjects are also included and used to draw together the major themes within tourism.

Sklep: Libristo.pl

Consumer Behaviour In Tourism - 2841499348

619,99 zł

Consumer Behaviour In Tourism

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Tourism indu...

Revised Edition Of: Consumer Behavior In Tourism / John Swarbrooke And Susan Horner. 2007.

Sklep: Gigant.pl

Demystifying Theories In Tourism Research - 2840238566

419,99 zł

Demystifying Theories In Tourism Research

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Business & management>Management & management techniques>Mana...

Regenerating Forests And Livelihoods In Nepal: A New Lease On Life Documents The Success Story Of An Innovative Rural Development Programme In The Himalayan Foothills, Nepal.

Sklep: Gigant.pl

Consumer Behaviour In Tourism - 2840414992

249,99 zł

Consumer Behaviour In Tourism

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Tourism indu...

Revised Edition Of: Consumer Behavior In Tourism / John Swarbrooke And Susan Horner. 2007.

Sklep: Gigant.pl

Trends and Issues in Global Tourism 2012 - 2839137481

484,69 zł

Trends and Issues in Global Tourism 2012 Springer, Berlin

Książki / Literatura obcojęzyczna

This book examines trends in the global tourism and travel industry, ranging from aviation and hospitality, destination management and marketing to the challenges and impacts of sustainability, social media, corporate social responsibility and eco-mobility.

Sklep: Libristo.pl

Destination Marketing - 2841496099

249,99 zł

Destination Marketing

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Tourism indu...

Sklep: Gigant.pl

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