krainaksiazek marketing for hospitality and tourism 20102535

- znaleziono 25 produktów w 3 sklepach

Social Media Marketing in Tourism and Hospitality - 2844860235

478,59 zł

Social Media Marketing in Tourism and Hospitality Springer International Publishing

Książki / Literatura obcojęzyczna

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the "digitization of word of mouth" via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.

Sklep: Libristo.pl

Marketing Communications in Tourism and Hospitality - 2843501088

189,22 zł

Marketing Communications in Tourism and Hospitality ELSEVIER

Książki / Literatura obcojęzyczna

How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry.

Sklep: Libristo.pl

Marketing Communications In Tourism And Hospitality - 2849910024

239,99 zł

Marketing Communications In Tourism And Hospitality

Książki Obcojęzyczne>Angielskie>Technology, engineering, agriculture>Other technologies & applied sciences>Other vocational technologies &...

0x00bc594b00000000

Sklep: Gigant.pl

Studyguide For Marketing Essentials In Hospitality And Tourism By Shoemaker, Stowe, Isbn 9780131708273 - 2840140066

89,99 zł

Studyguide For Marketing Essentials In Hospitality And Tourism By Shoemaker, Stowe, Isbn 9780131708273

Książki Obcojęzyczne>Angielskie>Society & social sciences>Education

0x00ede73300000000

Sklep: Gigant.pl

Marketing for Hospitality and Tourism - 2826885592

308,26 zł

Marketing for Hospitality and Tourism Pearson Education (US)

Książki / Literatura obcojęzyczna

Sklep: Libristo.pl

Marketing for Hospitality and Tourism - 2826826764

294,41 zł

Marketing for Hospitality and Tourism Prentice Hall International

Książki / Literatura obcojęzyczna

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Sklep: Libristo.pl

Marketing for Hospitality and Tourism - 2826826823

520,44 zł

Marketing for Hospitality and Tourism Prentice Hall International

Książki / Literatura obcojęzyczna

Sklep: Libristo.pl

Tourism And Hospitality Marketing - 2846921508

229,99 zł

Tourism And Hospitality Marketing

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Tourism indu...

0x00becdf000000000

Sklep: Gigant.pl

Marketing For Hospitality And Tourism - 2852827753

419,99 zł

Marketing For Hospitality And Tourism

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Tourism indu...

0x00caa42d00000000

Sklep: Gigant.pl

Strategic Marketing In Hospitality And Tourism - 2840148961

939,99 zł

Strategic Marketing In Hospitality And Tourism

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Hospitality ...

0x00f017f900000000

Sklep: Gigant.pl

Marketing for Tourism, Hospitality Events: A Global Digital Approach - 2852401219

231,63 zł

Marketing for Tourism, Hospitality Events: A Global Digital Approach

Książki

Sklep: KrainaKsiazek.pl

Social Media Marketing in Tourism and Hospitality - 2851526218

363,26 zł

Social Media Marketing in Tourism and Hospitality

Książki

Sklep: KrainaKsiazek.pl

Marketing For Tourism, Hospitality & Events - 2852248975

279,99 zł

Marketing For Tourism, Hospitality & Events

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Tourism indu...

0x00480e0800000000

Sklep: Gigant.pl

Marketing For Hospitality And Tourism - 2849521078

379,99 zł

Marketing For Hospitality And Tourism

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Tourism indu...

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Sklep: Gigant.pl

Hospitality Marketing And Consumer Behavior - 2852910812

639,99 zł

Hospitality Marketing And Consumer Behavior

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Tourism indu...

0x005d628400000000

Sklep: Gigant.pl

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