krainaksiazek presenting science with impact 20044422

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The Shorter Science and Civilisation in China: Volume 1 - 2854298758

413,09 zł

The Shorter Science and Civilisation in China: Volume 1 Cambridge University Press

Książki / Literatura obcojęzyczna

Joseph Needham's Science and Civilisation in China is a monumental piece of scholarship which breaks new ground in presenting to the Western reader a detailed and coherent account of the development of science, technology and medicine in China from the earliest times until the advent of the Jesuits and the beginnings of modern science in the late seventeenth century. It is a vast work, necessarily more suited to the scholar and research worker than the general reader. This paperback version, abridged and re-written by Colin Ronan, makes this extremely important study accessible to a wider public. The present book covers the material treated in volumes I and II of Dr Needham's original work. The reader is introduced to the country of China, its history, geography and language, and an account is given of how scientific knowledge travelled between China and Europe. The major part of the book is then devoted to the history of scientific thought in China itself. Beginning with ancient times, it describes the milieu in which arose the schools of the Confucians, Taoists, Mohists, Logicians and Legalists. We are thus brought on to the fundamental ideas which dominated scientific thinking in the Chinese Middle Ages, to the doctrines of the Two Forces (Yin and Yang) and the Five Elements (wu hsing), to the impact of the sceptical tradition and Buddhist and Neo-Confucian thought.


Genetics for the Health Sciences - 2854334181

51,95 zł

Genetics for the Health Sciences SCION PUBLISHING

Książki / Literatura obcojęzyczna

Based on their extensive experience of clinical work, the authors emphasize the practical issues related to the healthcare of individuals and families. Genetics for the Health Sciences takes an holistic approach, from preconception to adulthood, and addresses the false notion that clinical genetics is of relevance only to those who are planning a family. The book enables nurses, midwives, genetic counselors and doctors to apply the general principles of genetics in their routine clinical practice. As well as discussing the basic principles, Genetics for the Health Sciences also describes the latest technologies and shows how these can be applied to clinical practice. This is an essential text which helps all those in clinical healthcare understand the genetics they need in their professional roles. It is also an ideal coursebook for students in the healthcare professions seeking an understanding of core genetic principles and how these are applied in practice. Reviews: 'The text is a compact, concise presentation of the basic concepts in genetics science and the impact of genetics across the lifespan. The organization of the text increases its usefulness to clinicians as each specialty area could easily locate the information most pertinent to their work...The text is well illustrated throughout, again providing summarized information that is easily accessed. An especially helpful feature of this text is the presence of multiple case studies in each chapter, making this text particularly useful for teaching. I think faculty teaching students in advanced practice nursing programs and allied health courses would find this text a succinct addition to their course. However, I could also see this text being useful in RN preparation curriculum. It could easily be a text that would carry over for several specialty areas and provide additional material specific to genetics in each area. Genetics for Health Sciences: A Handbook for Clinical Healthcare is a welcome addition to the rather sparse choices available for presenting genetics content in clinical practice curriculum. Rebekah Hamilton, ISONG, June 2010 'Tremendous progress in recent years has shaped the field of medical genetics, which continues to expand to involve almost every aspect of human health. Hence, it is necessary for every healthcare professional to acquire a basic understanding of this science. This is clearly the objective of this well-edited and structured book by Skirton and Patch in its second updated edition. The authors' considerable experience in genetics, through direct clinical practice in addition to organisational and academic roles, can be appreciated in the practical aspect of their writing. The book starts with useful definitions and alerts the reader to the wide applicability of genetics through clinical cases, raising questions that are answered and discussed when relevant in later chapters. Important aspects of genetic counselling, from basic skills such as risk estimation using family trees to more complex ones related to effective ethical communication with the clients in the light of their needs and the different models of counselling, are then discussed in two chapters. However, given their intrinsic function in medical genetics, these issues are also efficiently tackled in the clinical cases outlined in each chapter. The authors then describe important scientific concepts and techniques that are necessary for a good clinical understanding of genetics. Although this section may seem short, the additional resources provided at the end are very useful. Likewise, for all topics covered in the book, the updated links provided serve as a handy catalogue for the health professional seeking extra information. Next, the concepts and techniques described in the first part of the book are applied directly to common genetic conditions and issues faced by different age groups, from prenatal care to older adulthood in separate chapters. This organisation puts into perspective the importance of genetics in different medical specialities and settings. This book, with its concise yet comprehensive explanation of a complex rapidly growing field, should prove to be a valuable resource for a diverse audience of health professionals, including midwives, nurses and physicians, who confront genetic issues during their daily practice without being specialists in medical genetics.' Nadine Taleb, Journal of Medical Genetics 'When first asked to write this book review I thought to myself how it would be important to give a rounded report on both the book's strengths and weaknesses. After reading the book, however, I realised that it is difficult to find weaknesses. The authors, Heather Skirton and Christine Patch, between them have over 30 years of experience in clinical genetics. Their experience of explaining genetics in their professional roles shines through in the way they have written the book. They make complex genetic principles interesting and understandable. The book does not baffle or patronise. The book is easily navigated. It is broken down into clear chapters that are ordered in a pleasingly logical way. The first chapter 'sets the scene' by introducing the reader to important concepts related to genetic health care including issues such as ethical practice, the different forms of genetic testing and the impact of genetic conditions on families. The next chapters then discuss the family tree, counselling issues, genetic science and public health genetics. The remaining chapters then explore the core topics relating to particular life stages from preconception to older adulthood. It engages the reader from the start when it introduces seven 'core' families that reappear throughout the book to highlight a number of key issues. The text is peppered with clear illustrations, useful step by step guides, practical checklists, and test yourself sections making the book lively and dynamic. The test yourself sections make the book student friendly and would also make good teaching aids to lecturers and tutors. At the start of the book there is a list of helpful websites and at the end of each chapter there is a list of resources for those who wish to extend their knowledge. One of the main strengths of this book is its refreshingly practical approach. All too often books can be written in a way in which it is difficult for the reader to transfer the knowledge that they have gained into their day-to-day practice. The introduction states that 'the aim of this book is to enable those in healthcare to update their knowledge on topics related to genetics and genomics that have an impact in their daily work and apply it usefully in patient care'. Given the fact that genetics has increasingly become a core component in a number of specialties, one would think that meeting this aim for all would be a tall order. This book however eloquently does so using case examples and key practice points boxes throughout to demonstrate the clinical application of the topic under discussion. Another of the book's main strengths is the way in which it promotes individualised care by enabling the reader to consider the impact of genetic conditions from the patients' point of view. Genetics for the Health Sciences brings genetics into common healthcare settings. It is highly recommended as an essential text for health care professionals in roles across all specialties. It is also recommended to students, lecturers, social scientists; to anyone who has an interest in genetics and wishes to extend their knowledge. It is a joy to read and could be read from cover to cover.' Helen Thistlewood, Medical Genetics 'Genetics is at the forefront of medicine and nurses are expected to have a basic understanding of the subject. This handbook is well written and the authors do a good job of making this complex topic understandable. The book lists prenatal, childhood and adult genetic conditions that may involve testing and counselling. Genetic services, types of genetic testing and the impact of genetic conditions on families are discussed in depth, and case studies highlight the emotional and psychological needs of patients and their families. Guidelines for drawing family trees and practical examples of risk assessment are well explained. The perspective of the patient regarding risk and lay knowledge is also considered...All departments should have a copy of this book on their shelves.' Audrey Ardern-Jones, Nursing Standard


Naturwissenschaft als Kommunikationsraum - 2856488517

262,37 zł

Naturwissenschaft als Kommunikationsraum Shaker Verlag

Książki / Literatura obcojęzyczna

Transfer of knowledge and exchange of ideas are current questions of research. In spite of this general interest in cross-cultural scientific relations, Europe's contacts to Russia have been only superficially studied so far. Besides the language problem, the prevalent misestimation of Russia's role as a mere recipient seems to pose a major obstacle. Clearing this barrier is a main concern of the long-term project Scientific Relations Between Germany and Russia in the Fields of Chemistry, Pharmacy and Medicine in the 19 th Century at the Saxon Academy of Sciences and Humanities. This project, which started in May 2007 und is scheduled to run until 2018, continues the great biobibliographical tradition of the Saxon Academy as well as profound studies performed at the Karl Sudhoff Institute for the History of Medicine and Science (Leipzig University, Medical Faculty) that have been financially supported by the German Research Foundation from 1999 to 2006. The academy project and the Karl Sudhoff Institute cooperated in organizing the international conference Science as a Medium of Communication between Germany and Russia in the 19 th Century which took place from September 29 to October 1, 2010 in Leipzig. The conference aimed at bringing together scholars with specialized knowledge of this field and provided a platform for exchanging experience in methods and issues of transnational science studies. A fundamental target was the documentation of major figures and the description of their institutional settings. Since the project is dedicated to history and philosophy of science in general, contributions on changes of scientific paradigms and on the history of concepts and ideas were also encouraged. The convention gathered about 30 scholars from all over the world as well as some 20 local specialists to discuss various historical aspects of the bilateral scientific relations between the German speaking countries and the Russian Czardom. Thus, the interdisciplinary program covered numerous facets of history of science - social, cultural, educational, institutional and intellectual history and history of medicine, biology, chemistry, pharmacy, psychology and geography. This volume presents the conference papers arranged according to subjects. The first section, which precedes the special essays, contains preliminary remarks and an introductory speech: Heiner KADEN, vice-president of the Saxon Academy of Sciences and Humanities, discusses the long research tradition in the history of science at Leipzig and the roots of the project on German-Russian scientific relations in the 19 th century. During the conference two keynote speakers outlined the main features of scientific encounters and provided a European contextualisation: Dietrich VON ENGELHARDT (Luebeck) described the international exchange of ideas at the beginning of the 19 th century with special reference to Italy, while Matthias MIDDELL (Leipzig) gave an inspiring analysis of the discontinuities in the French-Russian scientific, cultural and economic relations. The second part is dedicated to chemistry and pharmacy. Selected protagonists of scientific transfer are Friedrich Konrad BEILSTEIN (Elena ROUSSANOVA, Hamburg), Gustav VON BUNGE (Regine and Gerd PFREPPER, Leipzig), Ivan S. PLOTNIKOV (Elena A. ZAITSEVA, Moscow) and Vladimir I. VERNADSKY (Marina Ju. SOROKINA, Moscow). This is complemented by Gisela BOECK's (Rostock) observations concerning the use of the periodic table in school instruction and Christoph FRIEDRICH's (Marburg) general overview of German apothecaries in Russia in the 19 th century. The third section covers medicine and psychology: Galina KICHIGINA (Toronto) highlights the importance of Karl Johann VON SEIDLITZ regarding the implementation of physical examination in clinical practice, Vladimir A. ABASHNIK (Kharkov) reveales the connections between Emil Heinrich DU BOIS-REYMOND and the Kharkov medical faculty, and Florian MILDENBERGER (Frankfurt/Oder) describes the obstacles Emil KRAEPELIN has encountered during his years at Dorpat. Saulo DE FREITAS ARAUJO (Brazil) discusses Wilhelm WUNDT's influence on Vladimir M. BECHTEREV's concept of scientific psychology, Natal'ja Ju. MASOLIKOVA (Moscow) addresses the personal relations between members of the Russian psychological society and Leipzig University, and Susanne GUSKI- LEINWAND (Heidelberg) delineates Aleksander NECHAYEV's experimental psychology. The fourth chapter deals with hygiene as a new leading science in the 19 th century, a topic which proved to be one of the central points of interest during the conference: Vladimir S. SOBOLEV (St. Petersburg) describes the fight of the Russian naval forces against infectious diseases, while Florian STEGER, Nadine MEYER and Wolfgang LOCHER (Munich) evaluate Max von PETTENKOFER's impact on the development of Public Health in Russia. Lutz HAEFNER (Goettingen) illustrates the transfer of hygienic knowledge using the example of the Saratov medical society, Konstantin K. VASYLYEV (Sumy) deals with the role of German physicians in the development of the Odessa health resort, and Bjoern FELDER (Goettingen) traces Evgenii SHEPILEVSKY's role in the Russian eugenics movement. The fifth group of presentations pursues conceptional changes in biology: The zoological section includes Sergei I. FOKIN's (St. Petersburg) description of Otto BUETSCHLI's key role in the development of Russian zoology, but the general focus is on evolution: Thomas SCHMUCK (Berlin) analyses Christian Heinrich PANDER's reflections on metamorphosis, while Eduard I. KOLCHINSKY (St. Petersburg) traces the German influence on Russian evolutionism, and Erki TAMMIKSAAR (Tartu) gives an introduction to Karl Ernst VON BAER's ecological and evolutionary thinking. Nadezhda V. SLEPKOVA (St. Petersburg) addresses the conflicts between the "Russian" and the "German" parties at the Imperial Academy of Science in St. Petersburg using the example of the zoological museum, and last but not least Anastasia A. FEDOTOVA (St. Petersburg) depicts the rise of plant geography in Russia. The last section collects biographical approaches: The professionalisation of veterinary medicine is reflected in the St. Petersburg society of veterinarians (Natalia E. BEREGOY, St. Petersburg), and Anna ANANIEVA describes the close relations between VON BAER and the Leipzig publisher Leopold VOSS. A panel on prosopography concluded the conference, presenting work in progress for discussion: Daniela ANGETTER (Vienna) discusses a research project on the history of medicine and pharmacy at Lviv University, Vladimir A. VOLKOV and Marina V. KULIKOVA (Moscow) present their biographical encyclopedia of the professors in the Russian Czardom, and Marta FISCHER (Leipzig) specifies the conception of a biobibliographical encyclopedia of the German-Russian scientific relations. Without a doubt, the conference opened chances for international cooperation and provided opportunities for interdisciplinary communication. As reflected in the extensive index of persons, an admirably huge amount of facts is compiled. Yet, in light of the richness of detail, analyses and interpretations are underrepresented; discussions and personal talks showed that yet time is not ripe for general conclusions. It will be up to the project's research program to work out a general guideline, to consider the results and to comment on the implications.


Developments in Handwriting and Signature Identification in - 2854252674

77,84 zł

Developments in Handwriting and Signature Identification in Elsevier Science & Technology

Książki / Literatura obcojęzyczna

The examination of handwriting and signatures has a long and established history as a forensic discipline. With the advancement of technology in the use of digital tablets for signature capture, changes in handwriting examination are necessary. Other changes in handwriting, such as in increase in printed writing styles and the decrease in handwriting training in schools necessitates a re-examination of forensic handwriting identification problems. This text takes a fresh and modern look at handwriting examination as it pertains to forensic, legal, and criminal justice applications. About the "Forensic Studies for Criminal Justice Series": "The Forensic Studies for Criminal Justice" series consists of short-format content on new developments, unique perspectives, or how-to information on areas in forensic science - all specifically designed to meet the needs of the criminal justice community. Instructors wishing to provide their students with more in-depth coverage on certain forensic areas can add these digestible, inexpensive works to their syllabi without having to completely redesign their course, introduce overly complex material, or financially overburden their students. Law enforcement and other criminal justice professionals will find a wealth of valuable information to improve training sessions. Written by experts in the disciplines they are covering and edited by a senior scholar in criminal justice, "Forensic Studies for Criminal Justice" opens up the world of forensic science to the criminal justice community. Part of a new "Anderson" series presenting brief works on forensic science, written especially for students and law enforcement. It delves into the latest research on the impact of computer use on handwriting. It focuses on fraud cases and related elder abuse.


Aristotle's Politics - 2847098560

59,70 zł

Aristotle's Politics University of Chicago Press

Książki / Literatura obcojęzyczna

One of the fundamental works of Western political thought, Aristotle's masterwork is the first systematic treatise on the science of politics. For almost three decades, Carnes Lord's justly acclaimed translation has served as the standard English edition. Widely regarded as the most faithful to both the original Greek and Aristotle's distinctive style, it is also written in clear, contemporary English. This new edition of the Politics retains and adds to Lord's already extensive notes, clarifying the flow of Aristotle's argument and identifying literary and historical references. A glossary defines key terms in Aristotle's philosophical-political vocabulary. Lord has made revisions to problematic passages throughout the translation in order to enhance both its accuracy and its readability. He has also substantially revised his introduction for the new edition, presenting an account of Aristotle's life in relation to political events of his time; the character and history of his writings and of the Politics in particular; his overall conception of political science; and his impact on subsequent political thought from antiquity to the present. Further enhancing this new edition is an up-to-date selected bibliography.


Positively Smarter - 2854360881

93,50 zł

Positively Smarter Wiley-Blackwell

Książki / Literatura obcojęzyczna

Positively Smarter brings together seven principles for connecting the science of neuroplasticity to practical strategies for enhancing the synergy of happiness, achievement, and physical well-being. Moving beyond common myths, the text builds an evidence-based paradigm to empower readers to take practical steps to move forward.§Brings together current research on cognitive psychology, education (learning), and implications of neuroscience to suggest powerful ways to enhance the kind of cognitive function and productivity that leads to happiness and success§Applies implications of current research showing that happiness is a skill and that positive affect can lead to higher levels of creative problem solving, productivity, achievement, and well-being§Shares research and strategies for supporting physical activity and nutrition that may enhance neuroplasticity, cognitive performance, and positive affect§Puts learners first and then brings in the science, presenting creative or adaptive strategies that can be applied in the real world§Includes action assessments to guide readers in taking concrete steps to achieve the goals they set for themselves§Identifies deeply held assumptions that innate talent, genes, socioeconomic status, and ethnicity mean that a significant percentage of the population lacks the neurocognitive potential to achieve at higher levels§Draws on the authors' research from a broad range of fields in order to maximize the positive impact of a synergistic approach


Polarized - 2854437538

103,73 zł

Polarized Rowman & Littlefield

Książki / Literatura obcojęzyczna

Presenting current political science insights and data on the impact of ideology on public life, the presidency, Congress, and the courts, Stephen E. Schier and Todd E. Eberly offer an up-to-minute guide to polarization in America and its impact of federal and state governance.


Electricity Markets - 2854513568

940,30 zł

Electricity Markets Nova Science Publishers Inc

Książki / Literatura obcojęzyczna

This book reviews electricity markets impact assessments, developments and emerging trends. Chapter One deals with types of electricity market organizational models and provides an analysis of electricity market models all over the world by presenting their main features, strength and weaknesses. Chapter Two discusses the impact of demand elasticity on electricity market. Chapter Three undertakes an empirical analysis of long-term changes in the rules governing the determination of wholesale electricity spot prices in the NEM, including minimum (floor) and maximum (ceiling) prices, yielding useful findings for the design of new electricity markets and the redesign of existing markets. Chapter Four analyzes the equilibrium in network-constrained electricity markets under three CO2 emission allocation policies.


Understanding Management - 2854311999

119,39 zł

Understanding Management Oxford University Press

Książki / Literatura obcojęzyczna

Management is a fragmented and interdisciplinary area of study, with a lot of academic branches. Willman argues this tree is narrower at its roots, and these roots lie primarily in social science. Key to the purpose of the book is to present management theory as applied social science. Developed out of a core management course at Master's level, this book introduces the field to students who may have little prior knowledge of management. Willman interprets 'management' broadly to embrace the sub-disciplines of strategy, finance, accounting, marketing, organisational behaviour and operations management. The text aims to show how they arose and how they relate, thus engaging the reader in a little history. The book is integrative, in that it seeks to find common concerns in disparate literatures. It is also critical in that it seeks to comparatively evaluate contributions to the management field both in terms of theoretical contribution and practical impact. It is intended to be accessible to a range of readers, presenting technical materials in an informal way. Finally, it is introductory in that it assumes no previous knowledge of the academic management field.


Hispanic Marketing - 2212825950

147,60 zł

Hispanic Marketing Butterworth Heinemann


This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors


People on the Move - 2212826496

47,60 zł

People on the Move Duke University Press

Inne 1

On an annual basis, approximately 100 million people either attempt to or actually do leave their place of birth, often not knowing their final destination. The flow of immigrants who arrive in neighboring countries in search of refuge and work raises social, political, and security concerns. This special issue of Mediterranean Quarterly takes a closer look at a pattern of history that is at the core of current global instability?the mass migration of peoples.This collection gathers a unique group of contributors, including representatives from Congress, the United Nations, and Israel's Ministry of Justice, as well as senior diplomats from Canada, Bulgaria, Portugal, Spain, and Turkey. Presenting their diverse perspectives, the contributors address regional and policy issues related to the mass migration of people, as well as questions concerning citizenship and national security, human trafficking in the form of prostitution, and cultural discrimination. The result is a multifaceted exploration of issues underlying many of the world's economic, security, and social challenges. Other topics include the impact of state failure on migration, immigration in California, security measures and "preferred" immigrants in Canada after September 11, 2001, and Albanian migration into Greece.Contributors. Alexandre Afonso, David Binder, Andrew C. Danopoulos, Constantine P. Danopoulos, Francis M. Deng, Mohamed A. El-Khawas, Omar G. Encarnación, Rochelle Gershuni, Larry L. Gerston, Ahmet Içduygu, Benjamin Kline, Bojan Korenic, Erin Kruger, Robert S. Leiken, Marlene Mulder, Elena Poptodorova, Tom TancredoNikolaos A. Stavrou is Professor of International Affairs at Howard University. Julius A. Ndumbe is Associate Professor of Political Science at the University of the District of Columbia. Raymond C. Ewing is former Deputy Assistant Secretary of State, European and Canadian Affairs, and former Ambassador to Ghana and Cyprus.* Takes a closer look at a pattern of history that is at the core of current global instability?the mass migration of peoples


Lipid Metabolism and Health - 2822223331

417,94 zł

Lipid Metabolism and Health CRC Press Inc.

Medycyna > English Division

That a relation exists between lipids/lipoproteins and coronary artery disease is no longer an arguable point. However, the complexities associated with this relationship, and the number of factors that can impact and alter circumstances and clinical status, are many and diverse. Consequently, this relationship continues to receive a great deal of focus from researchers. "Lipid Metabolism and Health", in presenting the latest statement from those positioned on the cutting edge in this arena, provides an overview and historical perspective of the evolution of serum lipids and lipoproteins. It traces their development from a mere curiosity to their acceptance as an established and major coronary artery disease (CAD) risk factor, and, ultimately, to their becoming the subject of clinical guidelines. Considerable attention is focused on the fundamentals, beginning with a chapter on basic lipidology, and progresses through such topics as lipid/lipoprotein metabolism, and the biology of atherosclerosis. Additional topics include methodologies for measuring lipoproteins, clinical strategies used to manage unhealthy lipid levels, and discussion of important influential factors such as obesity, diabetes and metabolic syndrome, diet/nutrition, exercise, cigarette smoking and environmental tobacco smoke, and age, as well as gender, race, and other heredity factors. Qualified and recognized experts in their specific fields of study were recruited by the editors to contribute chapters. They include top researchers in, nutrition, pharmacology, exercise science, and several areas of clinical medicine including cardiology, kinesiology, and immunology. "Lipid Metabolism and Health" provides a useful scientific and educational tool for researchers, clinicians, academicians, and students seeking a timely and bona fide source of information on the relationship between lipids and health.


Networked Disease - 2212842189

123,80 zł

Networked Disease Blackwell Science

Nauki humanistyczne

A collection of writings by leading experts and newer researchers on the SARS outbreak and its relation to infectious disease management in progressively global and urban societies. Presents original contributions by scholars from seven countries on four continents Connects newer thinking on global cities, networks, and governance in a post


European Neighbourhood Policy - 2854444109

469,33 zł

European Neighbourhood Policy Springer Palgrave Macmillan

Książki / Literatura obcojęzyczna

This book assesses the instruments and measures geared towards determining the EU's relations with it's neighbours. These are channelled on the one hand by the enlargement policy focusing on the Western Balkans and on the other hand by the neighbourhood policy which will enable the integration of Central and Eastern European neighbouring countries without offering membership. Both of these policies have strong local and regional effects in the EU's neighbouring countries. However, little attention has been paid to the perceptions of and impact of these policies in the neighbouring countries themselves. § By presenting theoretical contributions and empirical case studies drawing on qualitative and ethnographic fieldwork, this book provides new insights that will be of great interest for students, researchers and practitioners in the fields of Geography, Sociology, Political Science and European Studies.


Gamer Psychology and Behavior - 2854448742

422,33 zł

Gamer Psychology and Behavior Springer, Berlin

Książki / Literatura obcojęzyczna

This book provides an introduction and overview of the increasingly important topic of gamer psychology and behavior by presenting a range of theoretic perspectives and empirical evidence casting new light on understanding gamer behavior and designing interactive gaming experiences that maximize fun. This book aims to provide a snapshot on research approaches/advances in player psychology and behavior, discuss issues, solutions, challenges, and needs for player behavior research, and report gameplay experience and lessons as well as industry case studies from both social sciences and engineering perspectives. The nine chapters in this book, which are divided into three sections: Neuro-Psychology and Gaming; Player Behavior and Gameplay; Player Psychology and Motivations, do not represent all the topics in the psychology of gaming, however, they include a variety of topics in this field: the effects of violent video games on cognitive processes, the reward systems in the human brain and the concept of 'fun', goal-directed player behavior and game choices, psychological player profiling techniques, game design requirements and player psychology, motivational gamer profiles, and many more.§§This book is suitable for students and professionals with different disciplinary backgrounds such as computer science, design, software engineering, psychology, interactive media, and information systems. Students will be interested in the theory of gamer psychology and its impact on game design. Professionals will be interested in the fundamentals of gamer behavior and how interactive virtual environments can improve user experience.§§


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