krainaksiazek small business foresight 20131009

- znaleziono 5 produktów w 1 sklepie

Act Like it's Your Business - 2854323018

234,83 zł

Act Like it's Your Business Scarecrow Press

Książki / Literatura obcojęzyczna

Many actors treat their profession as a purely artistic endeavor, rarely conceding that there is more to making a living than simply showing up on stage or in front of a camera. By refusing to seriously acknowledge that self-promotion is vital to their livelihoods, many performers can get quickly discouraged by the vicious circle of audition and rejection. However, with a little foresight and planning, actors can learn how to become their own best advocates for a career in the business of show. In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for a small business and then marketing that brand and broadcasting it through every step of the process-from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. Flom also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs and provides insight and guidance on how to approach agents, auditions, and casting directors. A book of empowerment meant to shift the balance of control to actors themselves, Act Like It's Your Business is aimed at professional performers as well as students who are getting ready to transition from college to career. Structured logically and step by step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.

Sklep: Libristo.pl

Act Like it's Your Business - 2854233215

113,84 zł

Act Like it's Your Business Scarecrow Press

Książki / Literatura obcojęzyczna

Many actors treat their profession as a purely artistic endeavor, rarely conceding that there is more to making a living than simply showing up on stage or in front of a camera. By refusing to seriously acknowledge that self-promotion is vital to their livelihoods, many performers can get quickly discouraged by the vicious circle of audition and rejection. However, with a little foresight and planning, actors can learn how to become their own best advocates for a career in the business of show. In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for a small business and then marketing that brand and broadcasting it through every step of the process-from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. Flom also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs and provides insight and guidance on how to approach agents, auditions, and casting directors. A book of empowerment meant to shift the balance of control to actors themselves, Act Like It's Your Business is aimed at professional performers as well as students who are getting ready to transition from college to career. Structured logically and step by step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.

Sklep: Libristo.pl

Rules of the Hunt: Real-world Advice for Entrepreneurial and - 2854189002

100,85 zł

Rules of the Hunt: Real-world Advice for Entrepreneurial and MCGRAW HILL UK BUSINESS

Książki / Literatura obcojęzyczna

Praise for Rules of the Hunt §§"To say that Rules of the Hunt is one of the most unusual business books I've ever read or reviewed would be an understatement."§-Ivana Taylor, Editor, Small Business Trends §§"I have never read a business book with so much wisdom--and so many useful ideas-on virtually every page. And all of it presented with no wasted words."§-Bob Bly, copywriter, consultant, and seminar leader§§"An easy but powerful read that's guaranteed to give you fresh insights into entrepreneurial success."§-Jill Konrath, author of SNAP Selling and Selling to Big Companies §"This is a great book, full of ideas, examples, stories and rules for increased business success and profitability."§-Brian Tracy, author of Million Dollar Habits §"I love everything about this book . . . . If you are an entrepreneur or small-business owner, you can't make a better investment in your future success!"§-Carol Kinsey Goman, Ph.D., speaker and author of The Silent Language of Leaders §" Rules of the Hunt offers insights from the heart and mind of a man who has overcome the difficult challenges of attaining business and personal success."§-Wendy Weiss, founder and CEO, Weiss Communications§§Rules of the Hunt is unusual in that you won't find any trendy advice, complex theories, or unrealistic promises. Rather, you'll get the kind of friendly, honest and down-to-earth advice you would expect from a trusted mentor.§§A successful entrepreneur with more than 30 years of experience in the trenches, Michael Dalton Johnson knows what it takes to build and run a profitable business. In Rules of the Hunt , he provides invaluable insight into everything you need to know-from practical skills like negotiating, recruiting, and time management to "soft" skills like mental agility and personal growth.§§His advice will accelerate your growth and profits-delivered in a friendly, often humorous way through brief business anecdotes, short tutorials, case histories, an occasional rant, and a few horror stories. And, in true mentor form, Johnson helps you preserve both your physical and mental health during your chase for business success.§§In essence, Rules of the Hunt teaches you what business schools can't. Learn everything you need to know about:§§LEADERSHIP -create loyalty, inspire trust, and motivate others§RELATIONSHIPS -form strong bonds with customers, employees, suppliers, and investors§SALES -engage and excite your buyers and close more sales§MARKETING -identify, locate, and promote like the pros§TECHNOLOGY -master today's most important tool, the Internet§OPERATIONS -get things done the right way to grow profits§FORESIGHT -avoid pitfalls and plan for future challenges before they appear§SURVIVAL -maintain your health and sanity while pursuing your business goals§Successful entrepreneurship is both an art and a science, and in order to succeed you must know the rules. You'll get them here.§§With Rules of the Hunt , you have everything you need to outfox the competition, maintain your integrity, and actually enjoy your hunt for business success. Straightforward, easy to understand, pragmatic, and devoid of subjective theories and ideologies, Rules of the Hunt simply tells it like it is. Nothing more, nothing less.§

Sklep: Libristo.pl

Smart or Lucky? - 2854220465

108,45 zł

Smart or Lucky? JOSSEY BASS

Książki / Literatura obcojęzyczna

Smart or Lucky? How Technology Leaders Turn Chance into Success About the Book: An insider's look at the combination of luck and smarts you need to succeed in today's changing tech world. To be successful in any highly competitive market, you have to be smart, but you also have to be lucky by being at the right place at the right time. The most successful technology entrepreneurs understand the value of the combination of luck and smarts and make it work for them. Those who fail are the ones who may be lucky but get complacent, believe they're the smartest players in the market, and fail to make the changes needed to sustain leadership. Smart or Lucky? is for business leaders who are interested in learning what it takes to be successful in emerging markets and how to sustain success over the long term. It shows entrepreneurs how to recognize a lucky break and have the foresight to take advantage of it. Offers concrete lessons based on well-tested principles that have broad applications for business leaders and entrepreneurs across industries Based on experiences with hundreds of successful and failed companies in the software market over three decades Author's method has resulted in expanded revenue and increased market success for both large and small companies Informative and highly detailed, this is a must-read for all business leaders and emerging entrepreneurs who want to understand how to stay nimble and succeed in complicated, competitive markets.

Sklep: Libristo.pl

Shakespeare's Money - 2854496414

104,46 zł

Shakespeare's Money Oxford University Press

Książki / Literatura obcojęzyczna

There is no doubting Shakespeare's literary genius, immortalised in his published work. However, statements along these lines are frequently followed by laments of how little is known about this life. This is true if we wish to know about Shakespeare's movements on even a month-by-month basis, or about his working practices and relationships with his theatrical fellows. However, too great an emphasis on this dearth of material not only leads to ill-informed comment that this is somehow 'suspicious' but also tends to downgrade the importance of what material has survived, often dismissed instead simply as evidence of his business dealings which have little bearing on his creative work. However, this material does at least help us to evaluate how successful Shakespeare was in earning a living in a profession which, in his day, was far from mainstream. By calculating his income from theatrical sources and exploring how this affected his financial circumstances and his ability to invest for his and his family's security, we can come to a better understanding of his social standing at different periods in his life, the most obvious evidence to his late sixteenth- and early seventeenth-century contemporaries of his success. Shakespeare undoubtedly died a man of comfortable means, but, as this book demonstrates, there is little to justify claims that he died possessed of great wealth. The circumstances of his daughters' marriages are a sufficient indication that he had not achieved true gentlemanly status. Other evidence suggests that he had not broken convincingly into the ranks of leading figures even of a small market town. Moreover, following a period of increasing prosperity, these 'business records' also reflect a declining income during the last ten years or so of his life and of his efforts to safeguard his assets. On the other hand, when compared with his father's business failure, mainly the result of a loss of credit, it is clear that, consciously or unconsciously, Shakespeare had the good sense or foresight not to over-reach himself.

Sklep: Libristo.pl

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