krainaksiazek social media marketing workbook how to use social media for business 20121700

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How an SME can use Social Media as Part of its Relationship Marketing Strategy - 2827007689

97,12 zł

How an SME can use Social Media as Part of its Relationship Marketing Strategy GRIN Verlag

Książki / Literatura obcojęzyczna

Project Report from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Cambridge, language: English, abstract: Social Media Platform has become so ubiquitous in today s society that it is not surprising that its adoption as a critical Relationship Marketing Strategy has immensely contributed to the bottom line of early adopters of this phenomenon, particularly in the Small Medium Enterprise (SME) sectors. The Enterprise and Industry Publication of the European Commission defines Small and Medium Enterprises (SMEs ) as the category of micro, small and medium-sized enterprises (SMEs) which employ fewer than 250 persons and which have an annual turnover of not exceeding 50 million Euros, and /or an annual balance sheet total of not exceeding 43 million Euros(European Commission, 2005).The goal of this report is to investigate how Social Media Strategy can be a useful marketing tool for Small and Medium Enterprises (SMEs). Social Media have revolutionized the online marketing landscape to the extent that many businesses that have recognized and mastered the Social Media as efficient and cos effective marketing tools have become commercial success in a relatively short period of time. Social Media in Relationship Marketing has emerged as a disruptive and substantial alternative to the traditional 4P (Product, Price, People and Places) approach to marketing. The Social Medium is an electronic communications outlet where users create online communities to share information, messages, ideas, music and videos.The findings of the investigation will be analyzed to validate or void the theoretical basis upon which the Case Study of, an international consulting firm that focuses its services on the Zimbabwean Community in the UK, is based.The internet has become an exceptionally potent marketing tool because of its interactive ability to help consumers interact with sellers to learn about their needs, particularly, in today s competitive environment, sellers must understand consumers needs and how to meet their needs (Kotler, P.,2005).


Importance of the digital arena in international business management. Use of social media by Coca-Cola. - 2827002355

175,04 zł

Importance of the digital arena in international business management. Use of social media by Coca-Cola. GRIN Verlag

Książki / Literatura obcojęzyczna

Master's Thesis from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: B+, University of Bedfordshire, language: English, abstract: Social media websites are playing a vital role in international business. Different companies have their own social media marketing strategies. This digital platform connects people from across the world on one platform. There are masses of opportunities on this digital platform for the company operating its business worldwide. In this report author has defined the various factors which can help the company for successful social network. The importance of social media websites for the international business has been explained.§Digital platform can t be ignored by the companies in this modern world. Huge number of audience can be marketed through this network simply. Sometimes social media strategies backfires company as well, which harms the brand image. For successful social media Network Company should consider all the factors which can lead to failure before going online. Successful social media marketing has enormous opportunities for the business in international market.§This report starts with the aims and objectives of the task. In this it is explained that what aspects are going to be learnt, identified, understood and discover from this report. Followed by the Literature review, in which journal articles of different Authors are reviewed. The article s which can help the author to support the discussion and which is related to the topic is studied. Literature review gives more information and knowledge about the social media marketing strategies.§The next section of this report is discussion over the case study of Coca Cola. In this it is explained how they use social media websites. Coca Cola has different digital campaigns taking place all over the world; some of them are talked in this report. Analysis of these campaigns discloses their connection with people around the world on the social media websites. Importance of social media websites is also discussed further in this section.


The Power Of Visual Storytelling: How To Use Visuals, Videos, And Social Media To Market Your Brand - 2839953078

119,99 zł

The Power Of Visual Storytelling: How To Use Visuals, Videos, And Social Media To Market Your Brand

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Business & management>Sales & marketing

Shows You How To Grow Your Business And Strengthen Your Brand By Leveraging Photos, Videos, Infographics, Presentations, And Other Rich Media. This Book Delivers A Powerful Road Map For Getting Started, While Inspiring New Levels Of Creativity Within Organizations Of All Types And Sizes.


301 Ways to Use Social Media To Boost Your Marketing - 2826650038

104,32 zł

301 Ways to Use Social Media To Boost Your Marketing MCGRAW HILL UK BUSINESS

Książki / Literatura obcojęzyczna

Focuses on action, not theory, so marketers can implement their strategies immediately.


Zen of Social Media Marketing - 2826788534

77,28 zł

Zen of Social Media Marketing Perseus Books Group

Książki / Literatura obcojęzyczna

The Ultimate Primer and How-To Guide for Social Media Marketing In the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated guide. Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency. Social media marketing isn't like traditional marketing-and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Kabani, social media expert and president of The Marketing Zen Group (, teaches you the "Zen" of using social media tools to find your own marketing nirvana. With a foreword by New York Times bestselling author Chris Brogan and updated content on Google+, online advertising, SEO, and more, the newest edition of The Zen of Social Media Marketing gives you: * A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page * A proven process to attract followers and fans and convert them into customers and clients * The latest updates and step-by-step guidelines for Facebook, Twitter, LinkedIn, Google+, and group-buying sites such as Groupon and LivingSocial * Tips on why, when, and how to use online advertising * Essential advice on content marketing and targeted tactics to enhance your SEO * New information on why self-expression is the true driver of social media use and how to leverage it for your business * Insights from dozens of leading online marketers and entrepreneurs, with strategies for success


Fusion Marketing Bible: Fuse Traditional Media, Social Media - 2826819240

85,76 zł

Fusion Marketing Bible: Fuse Traditional Media, Social Media MCGRAW-HILL Professional

Książki / Literatura obcojęzyczna

Turbocharge your marketing efforts with the powerful FUSE! strategy §The Fusion Marketing Bible explains how to fuse marketing tools and tactics into a single, powerful strategy to tilt the competitive advantage to your favor.§As many marketers get attached to social media tools, they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon s techniques will teach you how to fuse traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue. §Carmine Gallo, author of the bestselling books The Apple Experience , The Presentation Secrets of Steve Jobs , and The Innovation Secrets of Steve Jobs §Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed! § Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business §Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D. § Erik Qualman, bestselling author of Socialnomics and Digital Leader §


Providing Customer Service by use of Social Media Channels (best practices) - 2826656183

111,52 zł

Providing Customer Service by use of Social Media Channels (best practices) GRIN Verlag

Książki / Literatura obcojęzyczna

Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Marl, language: English, abstract: 1 Introduction1.1 Problem DefinitionThe relevance of web 2.0 will increase enormously until 2012. This view isshared by 83 % of the 110 companies that were interviewed within the scope ofa study carried out by the agency creative360 in cooperation with the InternationalSchool of Management.Considering the economic circumstances companies face with respect to thebuyer s market more and more effort has to be made to maintain competitiveness.Supply exceeds demand, thus forcing companies to extend their marketingactivities in order to receive the consumer s attention for both itself and itsproducts on the one hand. On the other hand, adequate customer service hasto be provided, which is inevitable for obtaining customer loyalty.Especially in the field of marketing, traditional techniques of advertising seem tohave lost importance. According to the survey of the Monitor Economic Communicationin 2010 television is solely used by 20 %, whereas print media isalso used by only 60 % of the respondents.Actually, these are considered as mass advertising, appearing rather annoyingto the consumers, likewise referred to as interruption marketing.In addition, call centers or email support as point of contact in case of problemsare regarded as insufficiently available and requiring long hold time.Due to the rapid progress of the internet a new communication platform hasbeen spooned social media, the web 2.0. While there were 45 million of internetusers in 1997, the number is predicted to exceed 2 billion until the end ofthe year 2010. Accordingly, what does social media explicitly mean, how can itbe used and which benefit can be generated?1.2 ObjectivesThis seminar paper aims at giving an insight into the wide spectrum of socialmedia, proposing to demonstrate its remarkable influence these days.With reference to best practices this seminar paper has the intention to verifythe necessity of integrating social media in business communication.


Marketing With Social Media - 2840063971

459,99 zł

Marketing With Social Media

Książki Obcojęzyczne>Angielskie>Reference, information & interdisciplinary sub.>Library & information sciences>Library, archive & informat...

This Step-by-step Guide Will Show You How To Use Social Media To Promote Your Library To, And Engage In Dialogue With, Your Users And Potential Users. Whether You Are A Novice Ready To Get Serious About Marketing With Social Media Or A Practitioner Looking To Improve Existing Efforts, This Guide Will Save You Time And Effort.


The influence of social media on relationship marketing - 2827090325

103,84 zł

The influence of social media on relationship marketing GRIN Verlag

Książki / Literatura obcojęzyczna

Bachelor Thesis from the year 2012 in the subject Communications - Multimedia, Internet, New Technologies, grade: 2:1, , language: English, abstract: Relationship and Social media are the two terms that coexist interdependently. Due to the trending power growth of social media, the power has practically gone with the customer side in business areas as social media has given customers convenient access to information. Over times, relationship marketing was only associated with the efforts pulled offline. So to prove the principle aim, three case studies would be considered that would relate the role of online medium that is Social media, in building Customer valued relationships. To examine the details of the provided case studies, exploratory approach is adopted by considering the role of social media used for the sake of marketing. By providing sufficient examples and instances, it will be delineated that customer s trust and loyalty can be achieved by making use of the online media. The study would be concluded by generalizing the main aspects that determine the customer relationship and how they are influenced by social media.


No B.S. Guide to Direct Response Social Media Marketing - 2826707234

60,48 zł

No B.S. Guide to Direct Response Social Media Marketing Entrepreneur Press

Książki / Literatura obcojęzyczna

To avoid grabbing every business owner he meets by the should and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable "likes" and "shares" for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are--another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums. This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales.


Marketing with Social Media - 2826648232

291,68 zł

Marketing with Social Media Library Association Publishing

Książki / Literatura obcojęzyczna

This step-by-step guide will show you how to use social media to promote your library to, and engage in dialogue with, your users and potential users. Peppered with real-world examples, this how-to guide offers to-the-point advice for getting up to speed with the world of social media. Whether you are a novice ready to get serious about marketing with social media or a practitioner on the lookout for ways to improve existing efforts, this LITA guide will save you time and effort by evaluating the most popular and cutting-edge marketing technologies. Contributors from a variety of backgrounds showcase innovative and creative technologies and describe best practices for engaging library users across multiple platforms. The book: draws from a range of experiences, with examples from different library types and sizes; includes case studies of successful social media efforts using Facebook, wikis, video-sharing sites, Pinterest, Google+, Foursquare, blogs, Twitter, and QR codes; offers tips for maintaining a steady flow of content, coordinating with colleagues, planning for sustainability, and using built-in analytics for evaluation; features numerous screen shots and illustrations; and provides a resource list at the end of every chapter, allowing readers to dig deeper. Directed towards librarians and library administrators who are exploring their marketing strategies and are looking for a technology-based solution, this book will also be of value to library school students and others interested in using technologies to market libraries.


Social Media Marketing - 2840148104

45,99 zł

Social Media Marketing

Książki Obcojęzyczne>Angielskie>Computing & information technology>Digital lifestyle>Internet guides & online services>Social networkin...

Social Media Marketing Is A Great Guide To The Relatively New Way Of Marketing Through Social Media Sites Such As Twitter And Facebook. You'll Learn How To Make The Most Of These Sites From Step-by-step Guides And Clear And Practical Text To Create A Great Strategy Suited To Your Needs.


Guerrilla Social Media Marketing - 2840156170

92,49 zł

Guerrilla Social Media Marketing

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Business & management>Sales & marketing

Equipping You With Action Plans, Implementation Steps And 100 Marketing Weapons, This Book Teaches You How To Combine The Principles Of Guerrilla Marketing With The Social Media Applications And Networks. It Includes 19 Secrets Every Guerrilla Social Media Marketer Needs To Know; And, The Guerrilla Social Media Toolkit.


Social Media Marketing Book - 2837309850

90,88 zł

Social Media Marketing Book O´REILLY

Książki / Literatura obcojęzyczna

Take advantage of the phenomenon that is quickly becoming the most effective way to market brands, products, and services - social media. This easy-to-understand book introduces you to blogging, Twitter, social networks such as Facebook and LinkedIn, social news and bookmarking sites, forums, opinion and review sites, and virtual worlds. You'll learn how these technologies work and how other people are using them, so you can determine which ones might work for marketing your business or organization. Ideal for marketing and PR professionals, web developers, entrepreneurs, and anyone interested in this new marketing arena, "The Social Media Marketing Book" helps you plan and execute strategies with actionable advice every step of the way. Learn the techniques necessary to measure results and track return on investment. This book will change you from a social media newbie into a knowledgeable and discriminating user. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations. Learn the history and culture of each social media type, including features, functionality, and protocols. Get non-technical explanations of the methods you need to engage each media type. Set specific goals for your campaigns and evaluate them according to key performance indicators. Choose the technologies and marketing tactics most relevant to your campaign goals. Understand social web jargon used by customers as well as marketers.


The Use of Social Media within the Recruitment and Selection Process - 2826987549

87,84 zł

The Use of Social Media within the Recruitment and Selection Process GRIN Verlag

Książki / Literatura obcojęzyczna

Bachelor Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2:1, London Metropolitan University, course: BA Hons Business Management, language: English, abstract: Social media, in addition to allowing people to be able to connect and communicate socially with each other, has allowed employees and employers to connect for business purposes. The following research presents an analysis on the use of social media with recruitment and selection from two different perspectives. One through a sample of 40 participants, which are either current employees or current candidates looking for work, by filling out a 10 item questionnaire. Another was through semi-structured interviews that were used to get insight from interviewing two employers from within the Human Resources and Marketing department of different organisations. Results revealed that the questionnaire participants felt that even though that certain social media networks can be beneficial, it can have its considerable disadvantages. Meanwhile, the interviewees felt that social media is a valuable supplement, while online recruiting is basically the nature of modern recruiting, even when it might not be used for all types of jobs and may not always make candidates seem as they are on their online persona.


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