krainaksiazek the marketing insomniac marketing for the new economy 20094151

- znaleziono 57 produktów w 8 sklepach

Marketing Management - 2212832373

252,60 zł

Marketing Management Prentice Hall

Biznes

For upper-level undergraduate or MBA "core" courses in Marketing Management.This book is perfect for getting to the core concepts for any Marketing Management course, but particularly fitting for instructors who like to introduce cases and other source material. Unique and central to this book is the Marketing Strategy Framework, which is introduced in chapter two and continues throughout the rest of the book.Marketing strategy focus-With spotlights on cross-functional relationships. Provides students with a concise presentation with a strategic orientation.NEW - Product Decisions coverage in Chapter 7. Provides students with more material on branding and product positioning as well as discussion about product line decisions.NEW - Customer Relationship Management Chapter 14-In-depth coverage includes conceptual approach and CRM implementation tactics. Develops students' abilities to maintain and enhance long-term relationships with customers.Additional coverage in Chapter 11, Direct Marketing.NEW - Strategies for Technologies and Global Marketing-Fully integrated throughout the text. Numerous non-U.S. examples convey a global view befitting today's open economy.NEW - Product Coverage-All new product coverage is now covered in consecutive chapters. Coverage of launching new products has also been expanded. The impact of the Internet-Weaves a strong information technology (IT) and online emphasis throughout the book, including examples of Internet use, links to relevant websites, profiles of high-tech markets, and more. Shows students how information technology and the Internet have dramatically affected today's marketing manager's job, preparing them for their own technology-charged careers.Solid Pedagogical FrameworkFlexibility in and out of the classroom. Concise text enables instructors to use stand alone of supplement with cases and readings.Visit www.prenhall.com/ custombusiness NEW - Video Shorts-Short vignettes and discussion questions appear at the end of every chapter, to be used with brand new 3-to-4 minute videos that accompany this edition. The video clips can be access at www.prenhall.com/winer or in the Instructor's Video Library. Chapter Brief and Case-Provides roadmap of key concepts. Contemporary real world situation offers a context to apply chapter's material to the marketing decision process.In-Depth Look-In each chapter, highlights how a real-world company practices a particular marketing concept. Examples of Real Companies and Real Strategies-Highlights how an actual company has applied a specific marketing strategy or program. Executive Summaries-At the end of each chapter, the "Executive Summary" recaps the chapter's main points. End-of-Chapter Questions-Following the "Executive Summary," a series of chapter questions permits students to review and apply the material they have learned in the chapter.

Sklep: Albertus.pl

Marketing Research for Managers 3e - 2822223372

102,30 zł

Marketing Research for Managers 3e Butterworth Heinemann

Medycyna > English Division

The purpose of "Marketing Research for Managers" is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: The development of the "knowledge economy"; analysis of customer relationship management; comprehensive discussion of electronic techniques; and, new and updated case studies and examples. Highly practical and informative, it includes new material which highlights the impact of new technology.

Sklep: Ksiazki-medyczne.eu

Marketing Research for Managers 3e - 2212832391

103,00 zł

Marketing Research for Managers 3e Butterworth Heinemann

Biznes

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes:* The development of the 'knowledge economy'* Analysis of customer relationship management* Comprehensive discussion of electronic techniques* New and updated case studies and examplesHighly practical and informativeNew material which highlights the impact of new technologyNew case studies and examples

Sklep: Albertus.pl

Airline Marketing and Management - 2826625686

135,91 zł

Airline Marketing and Management ASHGATE PUBLISHING

Książki / Literatura obcojęzyczna

Through six previous editions, "Airline Marketing and Management" has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. This title features new material on: changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines; an explanation of the US/EU 'Open Skies' agreement and analysis of its impact; the increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted; product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins; changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras; airline websites and their role as both a selling and distributing tool; and, the future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.

Sklep: Libristo.pl

Airline Marketing and Management - 2835638930

684,78 zł

Airline Marketing and Management Ashgate Publishing Limited

Książki / Literatura obcojęzyczna

Through six previous editions, "Airline Marketing and Management" has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. This title features new material on: changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines; an explanation of the US/EU 'Open Skies' agreement and analysis of its impact; the increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted; product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins; changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras; airline websites and their role as both a selling and distributing tool; and, the future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.

Sklep: Libristo.pl

All-To-One Winning Model for Marketing in Post Internet - 2212824436

103,00 zł

All-To-One Winning Model for Marketing in Post Internet McGraw-Hill

Biznes

All-to-One is the new marketing model which shows marketers, managers and CEOs how to develop life-long customer relationships in the post internet economy. As the novelty of the internet begins to wane, this book takes a step beyond the popular 'one-to-one' concept. It reveals a new vision of marketing and customer relationship management, one which acknowledges the advantages of the Internet but believes it should only be part of a broad communication / selling dialogue with customers. All-to-One was developed in conjunction with, and is now being implemented by, leading multinational corporations. This book leads you through the five-stage methodology - RELMODEL which will empower you to apply All-to-One to your marketing, your brand image, and to your company culture and structure. The book covers all aspects of All-to-One's impact on companies, on their marketing and on the society in which they operate. It shows in detail how successful companies such as General Motors are exploiting the advantages of All to One. And it assesses what went wrong with companies such as Boo.com and British Airways.

Sklep: Albertus.pl

Marketing: an Introduction, Plus MyMarketingLab with Pearson - 2847852953

347,85 zł

Marketing: an Introduction, Plus MyMarketingLab with Pearson PEARSON

Książki / Literatura obcojęzyczna

This package includes a physical copy of Marketing: An Introduction, 11/e by Gary Armstrong and Philip Kotler, as well as access to the eText. For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The eleventh edition reflects the latest trends in marketing, including new coverage on the shifting consumer/marketing relationship, marketing in an uncertain economy, and the latest technologies.

Sklep: Libristo.pl

Management in the new economy - 2824270492

37,40 zł

Management in the new economy Vizja Press&IT

NaukaEkonomia / Marketing

Celem prezentowanej monografii, o pojemnym tytule - Zarządzanie w nowej gospodarce. Klasyka i nowoczesność - jest zapoznanie czytelników z najnowszą wiedzą w zakresie nauki o zarządzaniu oraz przedstawienie w niektórych przypadkach ewolucji myśli teoriopoznawczej i praktycznej w tym zakresie.W opracowaniu dominuje nurt rozważań powiązany z zasadami gospodarki innowacyjnej i opartej na wiedzy, bowiem nie powinno ulegać najmniejszej wątpliwości, iż silniejsze skoncentrowanie uwagi na pozamaterialnych zasobach każdej organizacji oraz ocena efektywności ich aplikacji w rzeczywistości ekonomicznej zapewniają skuteczne pokonywanie barier i stwarzają szanse na ciągłe doskonalenie.Wersja anglojęzyczna.

Sklep: NaszaSzkolna.pl

Management-Konzepte für die New Economy, 1 - 2834154569

274,04 zł

Management-Konzepte für die New Economy, 1 Springer, Berlin

Książki / Literatura obcojęzyczna

Im Mittelpunkt des Buches steht die New Economy. Zunächst erfolgt eine Abgrenzung von der Old Economy, dann werden Management-Konzepte für die New Economy in den Bereichen Management Education, Corporate Strategy, Marketing-Management, Finance, Operations Management und Management Information Systems erarbeitet. Die Autoren des Bandes sind erfahrene Fachvertreter aus Europa und den USA.

Sklep: Libristo.pl

Management in the new economy - 2825039041

44,00 zł

Management in the new economy

Nauki społeczne, ekonomiczne, prawne >Ekonomia. Marketing. Biznes.

Celem prezentowanej monografii, o pojemnym tytule - Zarządzanie w nowej gospodarce. Klasyka i nowoczesność - jest zapoznanie czytelników z najnowszą wiedzą w zakresie nauki o zarządzaniu oraz przedstawienie w niektórych przypadkach ewolucji myśli teoriopoznawczej i praktycznej w tym zakresie.W opracowaniu dominuje nurt rozważań powiązany z zasadami gospodarki innowacyjnej i opartej na wiedzy, bowiem nie powinno ulegać najmniejszej wątpliwości, iż silniejsze skoncentrowanie uwagi na pozamaterialnych zasobach każdej organizacji oraz ocena efektywności ich aplikacji w rzeczywistości ekonomicznej zapewniają skuteczne pokonywanie barier i stwarzają szanse na ciągłe doskonalenie.Wersja anglojęzyczna....

Sklep: Prolibri.pl

Temperówka kum z pojemnikiem fluorescencyjna 210K Fish - 2846487509

3,10 zł

Temperówka kum z pojemnikiem fluorescencyjna 210K Fish

Książki & Multimedia > Książki

Nazwa - Temperówka kum z pojemnikiem fluorescencyjna 210K Fish Wydawca - KUM Kod ISBN - 4064900016314 Kod EAN - 4064900016314 Podatek VAT - 23%

Sklep: InBook.pl

Capital Flows in the Global Economy - 2825038133

69,00 zł

Capital Flows in the Global Economy wolters kluwer

Nauki społeczne, ekonomiczne, prawne >Ekonomia. Marketing. Biznes.

This book is a result of research on both theory and practice of capital flows in the global economy. The research has been performed by a team of economics from the Collegium of Business Administration, at Warsaw School of Economics. The authors focus primarily on the origins of world financial crisis and on the new directions of capital flows. Additionally, the authors discuss the impact of the process of capital accumulation by China and India on the world economy, mechanisms of shaping crude oil prices as well as growing importance of remittances....

Sklep: Prolibri.pl

Capital Flows in the Global Economy - 2824272832

58,70 zł

Capital Flows in the Global Economy Wolters Kluwer

NaukaEkonomia / MarketingHistoria

This book is a result of research on both theory and practice of capital flows in the global economy. The research has been performed by a team of economics from the Collegium of Business Administration, at Warsaw School of Economics. The authors focus primarily on the origins of world financial crisis and on the new directions of capital flows. Additionally, the authors discuss the impact of the process of capital accumulation by China and India on the world economy, mechanisms of shaping crude oil prices as well as growing importance of remittances.

Sklep: NaszaSzkolna.pl

Islamic Finance in the Global Economy - 2842084969

163,16 zł

Islamic Finance in the Global Economy EDINBURGH UNIVERSITY PRESS

Książki / Literatura obcojęzyczna

Islamic finance is growing at an astonishing rate and is now a $1,200 billion industry, with operations in over 100 countries. This book explains the paradox of a system rooted in the medieval era thriving in the global economy. Coverage is exhaustively comprehensive, defining Islamic finance in its broadest sense to include banks, mutual funds, securities firms and insurance (or takaful) companies. The author places Islamic finance in the context of the global political and economic system and covers a wide variety of issues such as the underlying principles of Islamic finance, the range of Islamic financial products, and country differences. He also discusses a number of economic, political, regulatory and religious concerns and challenges. This second edition has been completely revised and updated to take into account the great changes and developments in the field in recent times. It includes the impact of the 9/11 and 7/7 terrorist attacks on the industry, the new forms of interaction with Western financial institutions, the emergence of innovative products such as sukuk, attempts by a broad range of financial centres - including Kuala Lumpur, London, Singapore, Bahrain and Dubai - to become global hubs of Islamic finance, and the repercussions of the 2008 global financial meltdown on Islamic institutions. Key Features *Includes numerous country-specific case studies including the Persian Gulf, Malaysia, Singapore and the UK *Traces the evolution of Islamic finance *Explores its significance from a historical and comparative perspective *Considers the strategic, marketing, managerial, political, economic, regulatory and cultural challenges faced by Islamic institutions *Second edition has been completely revised and updated to take into account the great changes and developments in the field in recent times *Offers up to date coverage of the political-economic context *Discusses the interplay with conventional finance *Considers the impact of the financial meltdown of 2008/09 on the industry

Sklep: Libristo.pl

Pochodne instrumenty kredytowe - Izabela Pruchnicka-Grabias - 2848491204

51,27 zł

Pochodne instrumenty kredytowe - Izabela Pruchnicka-Grabias

Książki & Multimedia > Książki

Opis - Książka, posiadająca istotne walory praktyczne, jest pierwszą pozycją polskiej autorki w tak kompleksowy sposób analizującą nie tylko istotę funkcjonowania kredytowych instrumentów pochodnych, ale również modele ich wyceny, doskonalenie których autorka słusznie uznaje za kluczowe dla rozwoju tego rynku. Niewątpliwą zaletą opracowania jest mnogość przykładów, przeprowadzających Czytelnika przez kolejne etapy szacowania wartości omawianych struktur i tworzących idealną bazę dla zrozumienia konstrukcji tych złożonych produktów. Prof. zw. dr hab. Janusz Soboń Publikacja stanowi cenne kompendium wiedzy zarówno dla praktyków rynku finansowego, jak i studentów oraz słuchaczy studiów podyplomowych i doktoranckich, jak również dla pracowników nauki zainteresowanych wdrażaniem metod kwantyfikacji ryzyka kredytowego w praktykę. Prof. nadzw. SGH dr hab. Paweł Niedziółka Nazwa - Pochodne instrumenty kredytowe Autor - Izabela Pruchnicka-Grabias Oprawa - Miękka Wydawca - CeDeWu Kod ISBN - 9788375563733 Kod EAN - 9788375563733 Wydanie - 1 Rok wydania - 2011 Język - polski Format - 16.5x23.0cm Ilość stron - 280 Podatek VAT - 5%

Sklep: InBook.pl

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