krainaksiazek your life your key business a proven methodology for achieving personal and professional success 20124938

- znaleziono 15 produktów w 2 sklepach

How to Design a Life Worth Smiling About: Developing Success - 2826870216

119,73 zł

How to Design a Life Worth Smiling About: Developing Success MCGRAW-HILL Professional

Książki / Literatura obcojęzyczna

Bestselling author Darryl Davis helps you meet any challenge with a positive outlook and provides scientifically proven reasons why this generates very real business benefits §Being happy isn t just about being happy it s about physical, mental, and financial gain. Davis gives you the tools you need to overcome negativity and make vast improvements to your career and personal life. He provides practical mental tools for managing stress, dealing with difficult personalities, self motivation, and overcoming rejection.§Darryl Davis is a renowned real estate agent, broker, and speaker, and the creator of the real estate industry's top-selling training programs. He is the founder of the only year-long real estate coaching program, The POWER Program, which has proven results of agents doubling their income over their previous year, and is the creator of the nationally acclaimed 3-Day program, S.U.R.E. Results.§

Sklep: Libristo.pl

Coach Your Own Life - 2844923843

66,99 zł

Coach Your Own Life

Książki Obcojęzyczne>Angielskie>Health & personal development>Self-help & personal development>Advice on careers & achieving success

A Practical Handbook To Improving Your Personal And Professional Life By Addressing Your Motivation, Confidence And Outlook. This New Edition Is Full Of Helpful Tips, Is Updated With A 'Third Wave' Coaching Perspective And Is Designed To Appeal To Those Who Want To Be Coached To Reach Both Business And Personal Goals.

Sklep: Gigant.pl

Coach Your Own Life - 2852241930

61,99 zł

Coach Your Own Life

Książki Obcojęzyczne>Angielskie>Health & personal development>Self-help & personal development>Advice on careers & achieving success

A Practical Handbook To Improving Your Personal And Professional Life By Addressing Your Motivation, Confidence And Outlook. This New Edition Is Full Of Helpful Tips, Is Updated With A 'Third Wave' Coaching Perspective And Is Designed To Appeal To Those Who Want To Be Coached To Reach Both Business And Personal Goals.

Sklep: Gigant.pl

Can Two Rights Make a Wrong? - 2850778378

184,26 zł

Can Two Rights Make a Wrong? IBM Press

Książki / Literatura obcojęzyczna

"This is the book for people who never get past page two of a management book-it is as close as the genre comes to being a compulsive page turner. Its main thesis is built on at least three big ideas that are individually persuasive and cumulatively compelling. They naturally fit into an alignment tool that is applied to the range of day-to-day and exceptional challenges all enterprises face, including the Holy Grail of transformational change." -Donald Macrae, general counsel and chief knowledge officer, Department for Environment, Food and Rural Affairs, England "Having been in the business of cultural transformation and alignment for many years, I've carefully looked for a thoughtful strategy and an intentional approach to bringing about healthy and thriving cultures. Can Two Rights Make a Wrong? is simply the best-it is the most thoughtful and practical work I've seen in this growing and critical area. This is a must buy!" -Dr. Ron Jenson, Future Achievement International, international author, speaker, and consulting and executive coach "Can Two Rights Make a Wrong? is a superb account of how to manage the 'soft side' of mergers and acquisitions, but it has great value for managing many other new business practices as well, such as Open Innovation. It provides a powerful, practical method to identify conflicts, develop alignment, and achieve effective coordination between two parties that would be tremendously helpful in a variety of collaborative contexts, such as alliances, research partnerships, or joint ventures. Moulton Reger and her colleagues at IBM should be congratulated for a thoughtful, insightful book." -Henry Chesbrough, professor at University of California Berkeley's Haas School of Business, author of Open Innovation "Numbers are neat and clean. Human beings are often messy and complex. If everyone in your organization knew what to do and when, how, where, and-most importantly-why to do it, how would your organizational culture be defined? The authors of Can Two Rights Make a Wrong? have introduced new ways to proactively address culture and, most importantly, tie it to bottom-line benefits." -James H. Amos, Jr., chairman emeritus, MBE/The UPS Store "This book is a must read for leaders hoping to change their organization's culture as well as those attempting to merge firms with uniquely different cultures. Moulton Reger's insights are grounded in theory and real-world experience. In this unique book, culture change is a complex concept broken down into bite-sized pieces and presented in a way that any leadership team can embrace at its own pace." -Merrill J. Oster, author of Vision Driven Leadership, founder Oster Communications, Inc. "Here at last is a business book that takes culture seriously and isn't intimidated by it. The method described can be used with practically any type of business problem in any industry, and the book does an excellent job of drawing on research and theory while keeping the focus practical. The three elements of Outcome Narratives, Right vs. Right, and Business Practices are significant ideas in their own right-each is a unique insight. All three ideas have been around in various guises for several years, but have not been as well crystallized or as focused on complex business problems as they are in this book. The authors' achievement is extraordinary and goes a long way toward making the juicy idea of culture something to be built on and worked with." -Peter Vaill, professor, Antioch University "The Achilles heel for any major organizational change is that organization's culture. In every change, consultants talk about culture, but few provide specific sequential steps designed to actually do anything about it. This book provides such steps, and provides them in ways that makes sense. 'Makes sense' is the key because the steps provided can be easily adapted to virtually any organization, large or small." -George Falldine, Air Force civil servant, Air Force Materiel Command "Sara Moulton Reger is one of the premier organizational design consultants in the country, and this book reflects her in-depth knowledge of and experience with the subject matter. This book is essential reading for those striving to achieve greater results from ongoing change initiatives. Can Two Rights Make a Wrong? contains a broad range of concepts, examples, and specific steps culled from Moulton Reger's direct experience. Such a complete presentation of strategic and tactical advice makes Can Two Rights Make a Wrong? a mandatory addition to every manager's bookshelf." -Steven Bragg, CPA, author of twenty-eight business books, CFO of Premier Data Services "This is a serious book that gives intelligent guidance to anyone who leads an organization and takes creating and managing culture seriously. The section on Outcome Narratives is the best 'how to' on casting a unifying vision that I have seen. If you're a leader and take your role in creating and managing corporate culture seriously, then you should read this book." -Regi Campbell, principal, Seedsower Investments, author of About my Father's Business "I don't read most 'culture change' books-waste of time. This book is different. Can Two Rights Make a Wrong? combines both soft and hard approaches, with a continuous focus on how-to and results. Buy it. But, more importantly, read it." -Jack Grayson, founder and chairman, American Productivity and Quality Center (APQC) "We used Right vs. Right to help integrate an important acquisition-one that brought many differences we needed to carefully leverage to achieve IBM's business objectives. I found it to be a powerful technique for quickly reconciling strategic views of the business model and different operating preferences. Now, a few months later, we have the business results-and employee satisfaction-to prove Right vs. Right works." -Jim Corgel, general manager, Small and Medium Business Services, IBM "Leaders wouldn't think about doing a major project without a plan and a project manager, but how many consider the cultural implications? This book fills a key void because it clarifies the topic of culture so that it is easier to understand, and includes examples for applying the framework to many types of situations, including business-to-business alliances and crossgeography teams." -Cindy Berger, vice president, American Express "There is no question that the biggest hurdle to achieving a successful merger is culture. Market opportunities may be staggering and synergies may seem perfect, but, without a cultural match, odds are the merged company will struggle. Can Two Rights Make a Wrong? can help you avoid the problems. Even if you are not contemplating a merger, Moulton Reger's deep insight provides an excellent management primer and interesting historical perspective. A worthwhile read." -John R. Patrick, author of Net Attitude, president of Attitude LLC "This is an excellent book that provides a pragmatic approach to identifying and alleviating cultural issues created when two groups of people must work together. Effectively blending business cultures is a key requirement for successful outsourcing, and most companies lack the tools necessary to do this. Companies looking to reduce outsourcing risk should follow IBM's Tangible Culture approach." -Lance Travis, vice president, Outsourcing Strategies, AMR Research "This book will help leaders and cultural-change practitioners take a practical, well-architected approach to creating the culture they need to support their strategies. Thanks, IBM, for sharing what you have learned from your own transformation." -Valerie Norton, vice president, Talent Management and Organizational Effectiveness, Merck & Co., Inc. "Based on IBM's own experience with organizational transformation and mergers, this book belongs on the reading list of any executive contemplating major changes to their business." - Peter Richerson, professor, University of California Davis - "Finally, a book that goes beyond just declaring 'it's the culture change' and gets to a real recount of why and how to move on that need. This is a practical approach for senior leaders in large corporations and government to address the most pressing issues in modern business life!" -Kenneth I. Percell, executive director, Warner Robins Air Logistic Center "I like the way the authors move the idea of organization culture from intangible (values) to tangible and practical. They offer that culture can be viewed and changed by examining and discussing what people do. Using the techniques described in Can Two Rights Make a Wrong? will demystify culture clash." -Lynda Aiman-Smith, Ph.D., North Carolina State University "A must read for leaders charged with planning and executing major change initiatives involving a single organization or multiple organizations. The book is original, thoughtful, thorough, and pragmatic. The elements of Can Two Rights Make a Wrong? and their interrelationships that work to drive successful change are particularly beneficial. The authors demonstrate a hands-on grasp of this important subject and the related literature. The material is presented in a concise, easy-to-understand format, with lots of tables, charts, and illustrations to help guide the reader." -Stephen W. Brown, Edward M. Carson chair in services marketing, professor and executive director, Center for Services Leadership, W. P. Carey School of Business, Arizona State University "Many have observed that mergers and acquisitions will fail to achieve their goals without proper attention to human and cultural factors, but few have shown us the way to manage these factors in any meaningful way. This book takes up that challenge and delivers a real solution by identifying business practices as the crucial element of 'culture' that can make or break a merger or acquisition, and by providing a hands-on methodology for managing and aligning differences across cultures." -Marietta Baba, dean of the College of Social Science, professor of Anthropology, Michigan State University "Sara Moulton Reger's application of Business Practices, Right-vs. Right, and Outcome Narratives to business transformation spoke directly to my own business experience. I found the book's comprehensive approach very appealing. It brought together the story of a historic merger; a review of traditional approaches to culture transformation in business organizations; the powerful new techniques of Outcome Narratives, Right vs. Right, and Business Practices Alignment; and useful examples of the way to apply these techniques." -Dwight E. Collins, Ph.D., adjunct professor, Presidio School of Management, sustainable business and supply chain optimization consultant, president, Collins Family Foundation "We know unsuccessful mergers and acquisitions are often the result of underestimating the people and the cultural issues. Derived from experience, here is practical help in improving your chances of being one of the success stories." -David Hope, human resources director, Norwich Union Insurance "This is state-of the-art. This practical approach is extremely useful for anyone involved in integrating two large organizations, especially professional organizations. I found the book Can Two Rights Make a Wrong? fascinating-excellently describing the preparation and process that is required in integrating culturally different organizations." -Fred WI Lachotzki, professor of business policy, Nyenrode University, coauthor of Beyond Control: Managing Strategic Alignment through Corporate Dialogue Nowadays, nearly every business leader recognizes the crucial importance of culture. But, in many organizations, attempts to handle culture issues remain "squishy," unfocused, and unlikely to bring any value or results. Now, IBM's leading experts reveal the way to make culture tangible to everyone involved-and how to effectively deal with a variety of culture challenges. Can Two Rights Make a Wrong? leverages the lessons learned during IBM's $3.5 billion acquisition of PricewaterhouseCoopers Consulting: insight that IBM has crystallized into a powerful methodology for transforming business culture. The authors introduce "Business Practices," an actionable surrogate for "culture" that business people can identify with, gauge, and act upon. Then, one step at a time, you'll learn how to apply IBM's practical culture transformation techniques in your unique environment. You'll discover common patterns that lead to culture clashes so you can resolve or, better yet, prevent them. You'll learn to clarify your expectations so people really "get" it-and do it. You'll gain the way to measure culture change progress in terms everyone can understand and buy into. Whether you're involved with M&As, joint ventures, major transformation, internal restructuring, or any other initiative where culture is important, this book can help you take culture from a worrisome risk to a competitive advantage. *Business Practices: the unseen hand that propels action Uncover what makes your organization unique *Right vs. Right: What to do when good options conflict Understand and manage the source of culture clash *Outcome Narratives: Get to the right place, the right way Clarify your desired future, clear the obstacles, measure progress, and deliver results Successful culture change requires the same discipline you bring to the rest of your business. It demands a strong methodology that helps you clarify your goals and expectations, identify and overcome obstacles, measure progress...and get results. This book delivers that methodology. IBM's powerful, proprietary Tangible Culture approach will help you make culture visible and measurable- so you can replace "feel good" culture work with focused, actionable plans for change. Use IBM's techniques to surface, understand, and reconcile differences among groups that must work together, so you can launch alliances more successfully...drive more value from acquisitions...enhance cross-silo and global operations...choose the right strategies...and make real transformation happen. Whatever your goals, culture is central to your success. With this book, you can finally address culture-systemically, proactively, and effectively. Leverage IBM's Breakthrough Methodology for Driving Effective Culture Change * Drive real culture change, survive the effort, and reap genuine results * Overcome culture challenges and risks * Successfully execute on M&As, business alliances, transformation and internal restructuring * Use downloadable templates to customize IBM's techniques for your environment * Learn what IBM learned from its $3.5 billion acquisition of PricewaterhouseCoopers Consulting Foreword xxi Preface xxiii Acknowledgments xxv About the Author xxvii Contributing Authors xxix Section I: The Basics 1 Chapter 1: Introduction-An Overview of Tangible Culture 3 Chapter 2: We Can't Do This the Traditional Way-IBM's Acquisition of PricewaterhouseCoopers Consulting 17 Chapter 3: Traditional Approaches to Culture Transformation-How Others Have Dealt with the Challenge 33 Chapter 4: How to Get to the Right Place the Right Way-Outcome Narratives 49 Chapter 5: The Good Thing That Can Cause Big Trouble-Right vs. Right 67 Chapter 6: The Unseen Hand That Propels Organizational Action-Business Practices 85 Chapter 7: Putting It All Together-The Business Practices Alignment Method 103 Section II: The Application 119 Chapter 8: Mergers and Acquisitions- Managing the Common Sources of Culture Clash 121 Chapter 9: Alliances-Finding Ways to Leverage Your Collective Capabilities 143 Chapter 10: Major Restructuring-Gaining Sustained Value from Your Reorganization 163 Chapter 11: Major Transformation-Addressing Your Plan's Hidden Barrier 181 Chapter 12: Key Decisions and Everyday Business-Extending Tangible CultureInto the Operational Parts of Your Business 203 Section III: The Projects 225 Chapter 13: The Co-operators-Using Business Practices to Clarify Expectations 227 Chapter 14: Sales Pipeline-Using Right vs. Right to Differentiate Issues 241 Epilogue 251 Appendix: About the Contributors 255 Index 268

Sklep: Libristo.pl

Trade Secrets of Business Disposals - 2851000057

1359,51 zł

Trade Secrets of Business Disposals THOROGOOD

Książki / Literatura obcojęzyczna

How to make your business 'investor-ready' for maximum capital return. If you're like most people, you'll only get one chance to sell your business and to capitalise on years of hard work and planning. You can either fluff it, or make sure you get the best possible advisor and become financially secure for life, and possibly very rich. This work presents trade secrets that people just don't know. Barrie writes: 'This book distils over 30 years of my deal making, both as a principal and a corporate finance adviser, to reveal the trade secrets people are unaware of because these are simply neither talked nor written about.' The whole book is laced with proven tactical advice, because tactics determine whether there will be a deal or not. The reality is that tactical mistakes lose deals which should have been won; an unforgivable failure.' It presents street-wise tactics from a Master Deal-maker. As a business owner or group executive, you will learn all about: how to identify the right buyer - 15 questions to ask if you receive an unsolicited offer; what buyers really want - and want to avoid; how to time the deal - get this right and you can't fail; the techniques of financial grooming to maximise your company's value - the 7 key techniques; how to spot with potential deal-breakers at the start; how to disclose unattractive features positively; driving the deal to suit your time-table; how to get your retaliation in first to avoid last-minute chisellers; how to achieve the best possible price; and how to steer the deal to success and a maximum return. And you will also discover how choose and use your professional advisers effectively, their role and benefits, the risks involved and fees. Did you know, this report has CPD hours accredited to it! Thorogood legal reports are accredited by The Solicitors Regulation Authority (CPD reference DVQ/THPU) for continuing professional development as distance learning education. Don't miss out on this chance to collect your hours! NB: Solicitors may claim up to 75 per cent (12 hours) of their annual CPD requirement by undertaking distance learning education.

Sklep: Libristo.pl

Life in Half a Second - 2848126552

81,91 zł

Life in Half a Second Credibility Corporation Pty Ltd

Książki / Literatura obcojęzyczna

Life is short, too short. In the grand scheme of the universe, you only have half a second to live - half a second to pursue your dreams, live fully, and succeed. You don't have a moment to lose. Truthful and hard hitting, Life in Half a Second is the first "fact-based" formula for achieving success in life and business. Proven through thousands of studies and decades of research, it presents the five doors you must walk through to achieve success in your career, business, or personal life. Gimmicks, mind tricks, fairy tales, and wishful thinking NOT INCLUDED. Just facts.

Sklep: Libristo.pl

How To Make Partner And Still Have A Life - 2840432986

194,99 zł

How To Make Partner And Still Have A Life

Książki Obcojęzyczne>Angielskie>Health & personal development>Self-help & personal development>Advice on careers & achieving successKsiążk...

The Ultimate Prize In The World Of Professional Services Is Making Partner. But How Do You Achieve This Ambition? This Is The Definitive Guide To Fulfilling Your Potential, Becoming A Successful Partner - And Still Having A Life Outside Work.

Sklep: Gigant.pl

10 Rules of Sam Walton - 2826687043

81,75 zł

10 Rules of Sam Walton JOHN WILEY & SONS LTD

Książki / Literatura obcojęzyczna

Praise for The 10 Rules Of Sam Walton "The 10 Rules of Sam Walton is one of those books that should be read and regularly reread by ...everyone-business-people, students, teachers, parents, and children. It transcends the limits of a traditional book about lessons in business and makes it a book about life and about successful living!" -J. K. Knapp III, former Wal-Mart store manager,current manufacturer and supplier to Wal-Mart As founder of Wal-Mart and its many successful divisions, Sam Walton reinvented the retailing industry through his singularity of focus, high expectations, and never-say-die attitude. During his successful career, Sam Walton developed a list of what he considered the most important rules for entrepreneurial success. As far as he was concerned, there were ten key result areas that he considered pivotal to his own success. Now, in The 10 Rules of Sam Walton, author and former Wal-Mart employee Michael Bergdahl reveals these rules-and the stories behind them-to help you achieve success in both your professional and personal lives. Straightforward and to the point, this book offers valuable lessons that Walton himself followed, and taught, throughout his lifetime-from Rule #1: "Be passionately committed to achieving success" to Rule # 10: "Be different and challenge the status quo." Whether you're an entrepreneur or an hourly paid employee, The 10 Rules of Sam Walton will provide you with a blueprint for success that has proven itself time and again.

Sklep: Libristo.pl

Maximum Achievement - 2826843973

54,39 zł

Maximum Achievement Simon & Schuster

Książki / Literatura obcojęzyczna

Brian Tracy is one of the world's leading authorities on success and personal achievement, addressing more than 100,000 men and women each year in public and private seminars. In Maximum Achievement, he gives you a powerful, proven system -- based on twenty-five years of research and practice -- that you can apply immediately to get better results in every area of your life. You learn ideas, concepts, and methods used by high-achieving people in every field everywhere. You learn how to unlock your individual potential for personal greatness. You will immediately become more positive, persuasive, and powerfully focused in everything you do. Many of the more than one million graduates of the seminar program upon which this book is based have dramatically increased their income and improved their lives in every respect. The step-by-step blueprint for success and achievement presented in these pages includes proven principles drawn from psychology, religion, philosophy, business, economics, politics, history, and metaphysics. These ideas are combined in a fast-moving, informative series of steps that will lead you to greater success than you ever imagined possible -- they can raise your self-esteem, improve personal performance, and give you complete control over every aspect of your personal and professional life.

Sklep: Libristo.pl

Reactor Factor - 2826717006

96,88 zł

Reactor Factor JOHN WILEY & SONS LTD

Książki / Literatura obcojęzyczna

How to encourage personal responsibility and eliminate entitlement at work Marsha Petrie Sue, MBA, is a renowned professional speaker who addresses, among other topics, the business value of personal accountability at work. When leaders and workers are held personally responsible for their choices, results improve -- and the entitlement mentality is abolished. In The Reactor Factor, Petrie Sue combines her proven lessons on accountability from interviews with key business leaders to help readers understand how to maximize success and turn negative situations into positive business results, whether a leader or employee. This book shows you how to take charge of your professional future for long-term success. Petrie Sue guides you through the ongoing process of personal development and growth that will guarantee success for your career and organization. Marsha Petrie Sue is also the author of Toxic People: Decontaminate Difficult People Without Using Weapons and Duct Tape Teaches you how to make better decisions to achieve your goals Provides the skills and tactics you need to handle any situation at work Helps you focus on your strengths and remove blame Shows you how to learn from the past to improve your professional future The Reactor Factor is a practical and real-world guide to forging ahead professionally while improving your career, satisfaction, and success.

Sklep: Libristo.pl

Awakening Course - 2826722786

70,00 zł

Awakening Course Wiley

Książki / Literatura obcojęzyczna

The complete mind, body, and spiritual transformation based on a highly successful course--now in paperback! The Awakening Course is Joe Vitale's most recent breakthrough program explaining the four stages of awakening. This thought-provoking book builds on everything Vitale has written and recorded to date, taking you to a whole new level of personal and professional transcendence. This book offers a proven step-by-step approach for finding and achieving your goals and desires through a complete mind, body, and spiritual transformation. Discover new perspectives on money, role models, and the power of your unconscious Re-state complaints into positive life-changing intentions, and turn your fears into a catalyst for success 5 steps for attracting anything or anyone into your life Joe Vitale is the author of the bestselling The Attractor Factor and The Key Let The Awakening Course take you to a place of transcendence.

Sklep: Libristo.pl

Awakening Course - 2826735026

96,88 zł

Awakening Course Wiley

Książki / Literatura obcojęzyczna

The complete mind, body, and spiritual transformation based on a highly successful course--now in paperback! The Awakening Course is Joe Vitale's most recent breakthrough program explaining the four stages of awakening. This thought-provoking book builds on everything Vitale has written and recorded to date, taking you to a whole new level of personal and professional transcendence. This book offers a proven step-by-step approach for finding and achieving your goals and desires through a complete mind, body, and spiritual transformation. Discover new perspectives on money, role models, and the power of your unconscious Re-state complaints into positive life-changing intentions, and turn your fears into a catalyst for success 5 steps for attracting anything or anyone into your life Joe Vitale is the author of the bestselling The Attractor Factor and The Key Let The Awakening Course take you to a place of transcendence.

Sklep: Libristo.pl

Millionaire Upgrade - 2838462382

91,08 zł

Millionaire Upgrade CAPSTONE

Książki / Literatura obcojęzyczna

Inspired by the true story of a flight with Sir Richard Branson, Millionaire Upgrade blows the lid off the accepted belief that successful entrepreneurs are a breed apart, possessing some special magic. Through the combined wisdom of interviews with 50 self-made millionaire entrepreneurs, this book takes you on your own personal master class in success, as experienced through the eyes of Tom, a frustrated employee who is upgraded on a long haul flight, and finds himself sitting next to self made millionaire Michael. During the flight Michael shares the science and secrets behind his own success. Better than any in-flight movie, Millionaire Upgrade gets you inside the minds of successful entrepreneurs and self-made millionaires giving you the inside track on how they think and act. Praise for Millionaire Upgrade: "It took me a long time to learn this stuff-I wish I'd been on that plane 30 years ago!" -Simon Woodroffe - YO! Sushi & Dragons Den "The principles of success apply equally whether you are an aspiring entrepreneur, chief executive of a large plc or simply looking for inspiration for your own personal life. Here's where you start, by reading this book." -Allan Leighton - Chairman, Royal Mail "If you want a toolkit to help you become a successful entrepreneur, read this book. Then put it into practice." -Duncan Bannatyne - Bannatyne Leisure & Dragons Den "Everything in business is a learning experience. I should know! I'd recommend all would-be entrepreneurs to read this book and be inspired to boldly set out on your own entrepreneurial journey. You won't regret it." -Rachel Elnaugh - Red Letter Days and Dragons' Den "It is refreshing to find a book that describes the key difference between the entrepreneur and the rest - attitude. So often in life a cigarette paper's thickness separates success from failure and Richard has written a book that perfectly captures this and suggests a way of thinking that can transform the tin of dog food into a thoroughbred racehorse." -Tim Smit - Eden Project "Millionaire Upgrade captures the essence of what it takes to be successful in anything you choose to do. The rules of success are timeless and simply explained so you can apply them in your own business or personal life." -BJ Cunningham - Founder of Death Cigarettes "In Millionaire MBA, Richard decoded entrepreneurs and unpicked their millionaire mindset. With Millionaire Upgrade, he has put it all back together again through IBELIEVE and a compelling story. Very clever and a must read for any budding entrepreneur!" -Rene Carayol - Leadership Guru "It takes a certain mindset to succeed in creating your own business. This book spells out how you need to think and act to succeed - whether you are an entrepreneur or a professional manager. It's a great read too." -Matthew Barrett - Chairman, Barclays Bank

Sklep: Libristo.pl

New Language of Marketing 2.0 - 2846355980

138,24 zł

New Language of Marketing 2.0 IBM Press

Książki / Literatura obcojęzyczna

"Marketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind." -Chris Trimble, Adjunct Associate Professor of Business Administration, Tuck School of Business at Dartmouth and Coauthor, Ten Rules for Strategic Innovators: From Idea to Execution "It's no secret that business has been changing dramatically over the last decade. To succeed in this rapidly changing environment, businesses must adapt their marketing strategies accordingly-The New Language of Marketing 2.0 provides practical, proven, and prescient tools to do exactly that." -Dr. Steve Moxey, Research Fellow, High-Tech Marketing, Manchester Business School "Most U.S. marketers mistakenly think 'going global' is just a matter of translating your promotional materials into different languages and widening your media buys. Packed with real-life examples, this new book amply demonstrates that successful global marketing is actually all about local marketing. Learn how to give a local spin within each regional marketplace for global success." -Anne Holland, Founder, MarketingSherpa Inc Use ANGELS and Web 2.0 Marketing to Drive Powerful, Quantifiable Results For every marketer, strategist, executive, and entrepreneur Today, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools-and using them to maximize revenue and profitability. Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself. You'll discover powerful new ways to market brands and products in both B2B and B2C markets...integrate Web 2.0, experiential, and conventional marketing...maximize synergies between global and local marketing...gain more value from influencers, and more. Includes information, case studies, and working examples for next generation marketing strategies such as: * Social networks with virtual environments, including Second Life * Online communities including Facebook * Viral Marketing and eNurturing * Serious Gaming * Widgets * Wikis * Blogging, including Twitter * RSS * Podcasting * Videocasting Whether you're a marketing professional, Web specialist, strategist, executive, or entrepreneur, this book will help you drive immense, quantifiable value from Web 2.0 technologies-now, and for years to come. Sandy Carter's breakthrough ANGELS approach, a step-by-step framework for success: Analyze and ensure strong market understanding Nail the relevant strategy and story Go to Market Plan Energize the channel and community Leads and revenue Scream!!! Don't forget the Technology! BONUS Content Available Online: Additional chapters, case studies, examples, and resources are available on the book companion site, ibmpressbooks.com/angels. ================================== Table of Contents Introduction A: Analyze Here, There, and Everywhere Chapter 1: Listening and Analyzing in the Global World Chapter 2: Segmentation in Action: The Nortel Case Chapter 3: Globalization: Lenovo, Google, Unilever, and IBM N: Nail the Strategy Chapter 4: Fish Where the Fish Are and Use the Right Bait Chapter 5: Relevance and Roles: Forrester Research Chapter 6: Lightly Branded: EepyBird, The Coca-Cola Company, and Mentos Chapter 7: Corporate Social Responsibility: IBM's Project Green and Marks & Spencer G: Go-to-Market Chapter 8: Break Through the Noise Chapter 9: Influencer Value: The IBM Case Study E: Energize the Ecosystem and Market Chapter 10: The New Vessels Chapter 11: Energize the Channel with Communities: OMG, Adobe and Rubicon Consulting, and Harley-Davidson Chapter 12: Virtual Environments: The Coca-Cola Company and IBM Chapter 13: Widgets: The Use of Widgets at IBM Chapter 14: Blogs: Midwest Airlines and IBM Chapter 15: Serious Gaming: IBM's Innov8 L: Leads and Revenue Chapter 16: Show Me the Money: A Discussion with Google, the Marketing Leadership Council, and MarketingNPV Chapter 17: Innovation, Engagement, and Business Results: adidas Group, ConAgra Foods, and Tellabs Chapter 18: Marketing Dashboards: IBM Cognos S: Scream Through Technology Chapter 19: Screaming World Changes Chapter 20: Technology Matters: IBM, Staples, Dell, and MyVirtualModel Putting It All Together Chapter 21: End-to-End Example: IBM WebSphere and the SOA Agenda, Prolifics, and Ascendant Technology Chapter 22: The Top 10 Don'ts and the Marketing Organization of the Future The following materials can be found on the companion Web site at ibmpressbooks com/angels: Online 1: Relationship and Word of Mouth: Rackspace Online 2: Personal Branding Online 3: National Environmental Policy Act

Sklep: Libristo.pl

Toxic People - 2826720799

159,64 zł

Toxic People JOHN WILEY & SONS LTD

Książki / Literatura obcojęzyczna

Praise For Toxic People "From corporate America to the smallest business owner, this book should be mandatory reading because it provides toxic relief that will put money in your pocket and calm in your personality. A dose of this reading would enhance the success of business school students and smooth out a few bumps in a rocky marriage." - Richard L. Labrum , Vice President, Wealth Management, Smith Barney "If you're just sick to death of those people who zap the energy right out of you, Marsha has the cure! In no-nonsense terms, she gives us the prescription for dealing with toxic people. She mixes in the right dosage of personal experience, humor, and practical advice to create a compelling message that is highly relevant in our personal and professional lives. I highly recommend this book to everyone interested in cleaning up toxic behaviors!" - John Ryan , Vice President, American Express "Marsha Petrie Sue is the Muhammad Ali of communicators. She can dance and look pretty, and she uses the entire ring, but she knows how and when to land a knockout punch. If you have bad relationships, you'll learn why. This is charm school with live ammunition!" - David Rawles , founder and President, Career Solutions, Inc. "Marsha Petrie Sue's 'take the bull by the horns' approach to self-realization and, if so chosen, self-improvement, is the antidote to today's wimpy leadership malaise. She takes readers by their collars, looks them straight in the eyes, and tells them in no uncertain terms that their key to both personal and professional happiness is attainable only through critical self-evaluation and the will to transcend their current situations." - Randy O'Neill , Senior Vice President, Lancer Insurance Company "She has done it again! She gives us permission to 'sack the toxic people' who suck out our energy. Take Marsha's ticket to freedom: give yourself permission to send the toxic people on their not-so-merry way!" - Dr. Geoff Haw , Consultant, Sagacity Services, Australia "Marsha always finds a way to deliver the most difficult messages in a humorous way (this book is one example). You will be able to apply this book in everyday life and anywhere you encounter people!" - Tina Aguirre , Senior IT Manager, oil and energy company

Sklep: Libristo.pl

Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice

Szukaj w sklepach lub całym serwisie

1. Sklepy z krainaksiazek pl your life your key business a proven methodology for achieving personal and professional success 20124938

2. Szukaj na wszystkich stronach serwisu

t1=0.07, t2=0, t3=0, t4=0, t=0.07

Dla sprzedawców

copyright © 2005-2017 Sklepy24.pl  |  made by Internet Software House DOTCOM RIVER