51,27 zł

Pochodne instrumenty kredytowe - Izabela Pruchnicka-Grabias

Książki & Multimedia > Książki

Opis - Książka, posiadająca istotne walory praktyczne, jest pierwszą pozycją polskiej autorki w tak kompleksowy sposób analizującą nie tylko istotę funkcjonowania kredytowych instrumentów pochodnych, ale również modele ich wyceny, doskonalenie których autorka słusznie uznaje za kluczowe dla rozwoju tego rynku. Niewątpliwą zaletą opracowania jest mnogość przykładów, przeprowadzających Czytelnika przez kolejne etapy szacowania wartości omawianych struktur i tworzących idealną bazę dla zrozumienia konstrukcji tych złożonych produktów. Prof. zw. dr hab. Janusz Soboń Publikacja stanowi cenne kompendium wiedzy zarówno dla praktyków rynku finansowego, jak i studentów oraz słuchaczy studiów podyplomowych i doktoranckich, jak również dla pracowników nauki zainteresowanych wdrażaniem metod kwantyfikacji ryzyka kredytowego w praktykę. Prof. nadzw. SGH dr hab. Paweł Niedziółka Nazwa - Pochodne instrumenty kredytowe Autor - Izabela Pruchnicka-Grabias Oprawa - Miękka Wydawca - CeDeWu Kod ISBN - 9788375563733 Kod EAN - 9788375563733 Wydanie - 1 Rok wydania - 2011 Język - polski Format - 16.5x23.0cm Ilość stron - 280 Podatek VAT - 5%

Sklep: InBook.pl

106,60 zł

Beyond Logos New Definitions of Corporate Identity Rotovision

Sztuka

Corporate identity, the design and marketing buzzphrase of the 80s and 90s, has undergone a revolution in the last five years. Now the talk is of branding. With the growth of globalisation and the increasing realisation among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges. Arranged in thematic chapters with an introduction, Beyond Logos identifies and deconstructs the kind of corporate move that turns a footwear store into a 'cathedral' and a cigarette brand into a smoker's retreat. It tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy - a world in which corporations do not have identities but brands, visions, big ideas. Beyond Logos shows how, as we enter the 21st century, we are being taken beyond logos.

Sklep: Albertus.pl

29,70 zł

DISCOVERY - 48 GODZIN Z BEAREM GRYLLSEM (2DVD) (Płyta DVD)

Książki & Multimedia > Filmy Video

Opis - Bear Grylls, ekspert w dziedzinie sztuki przetrwania i niekwestionowana gwiazda Discovery Channel powraca do akcji - tym razem w towarzystwie

Sklep: InBook.pl

32,85 zł

Kalendarz 2018 A5 dzienny na magnes czerwony

Książki & Multimedia > Książki

Opis - Kalendarz zamykany na magnes w jednolitej oprawie wykonanej z termoprzebarwialnego materiału pokryciowego Nebraska. Okładka zawiera uchwyt na długopis. Drukowany na białym papierze; blok kalendarza szyty nićmi; kapitałka i tasiemka białe; posiada wycinane registry, przejrzysty układ graficzny kalendarium; rozbudowana część informacyjna oraz barwne mapy przedstawiające kraje europejskie; oprawa umożliwia wykonania tłoczenia i personalizacji kalendarza. Nazwa - Kalendarz 2018 A5 dzienny na magnes czerwony Oprawa - Twarda Wydawca - Wokół Nas Kod ISBN - 5902610361593 Kod EAN - 5902610361593 Rok wydania - 2017 Język - polski Format - 15.0x21.0cm Ilość stron - 392 Podatek VAT - 23%

Sklep: InBook.pl

5,13 zł

The Withered Arm - Thomas Hardy

Książki & Multimedia > Książki

Opis - A jealous lover's curse and an ingenious party trick feature in these two suspenseful stories set in Hardy's imaginary Wessex. One of 46 new books in the bestselling Little Black Classics series, to celebrate the first ever Penguin Classic in 1946. Each book gives readers a taste of the Classics' huge range and diversity, with works from around the world and across the centuries - including fables, decadence, heartbreak, tall tales, satire, ghosts, battles and elephants. Nazwa - The Withered Arm Autor - Thomas Hardy Oprawa - Miękka Wydawca - Penguin Books Kod ISBN - 9780241251607 Kod EAN - 9780241251607 Rok wydania - 2016 Język - angielski Format - 11.0x16.0cm Ilość stron - 58 Podatek VAT - 5%

Sklep: InBook.pl

30,46 zł

Uczeń skrytobójcy - Robin Hobb

Książki & Multimedia > Książki

Opis - Uczeń skrytobójcy to zadziwiający świeżością debiut w gatunku fantasy. Jest w nim magia i zły urok, jest bohaterstwo i podłość, pasja i przygoda.Młody Bastard to nieprawy syn Księcia Rycerskiego. Dorasta na dworze w Królestwie Sześciu Księstw, wychowywany przez szorstkiego koniuszego swego ojca. Ignoruje go cała rodzina królewska oprócz chwiejnego w swoich sądach Króla Roztropnego, który każe uczyć chłopca sekretnej sztuki skrytobójstwa. W żyłach Bastarda płynie błękitna krew, ma więc zdolność do korzystania z Mocy. Nazwa - Uczeń skrytobójcy Oryginalny tytuł - Assassin's Apprentice Autor - Robin Hobb Oprawa - Twarda Wydawca - Mag Kod ISBN - 9788374804479 Kod EAN - 9788374804479 Wydanie - 1 Rok wydania - 2014 Język - polski Tłumacz - Ciepłowska Agnieszka Format - 13.0x20.0cm Ilość stron - 432 Podatek VAT - 5% Premiera - 2014-09-24

Sklep: InBook.pl

99,76 zł

Busting Loose from the Business Game - Mind- Blowing Strategies for Recreating Yourself, Your Team, Your Customers, Your Business, and John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

The Business Game-here's how you can win! Are you a business owner, manager, or employee who struggles with: * Taxes, cash flow, sales, and profits * Marketing and advertising effectiveness * Hiring, motivating, and managing talent * The economy, stock market, and competitors * Bosses, boards, stockholders and partners * Never-ending to-do lists and sacrificing your quality of life to succeed? If you answered "yes" to any of these, you've been playing The Business Game and suffering the consequences. Even if you're rolling in profits right now, there are hidden costs you're paying to earn that money-money that's always at risk. You learned "the rules" and you've been faithful to them, thinking you can win. But you can't really win The Business Game, because it's designed to be unwinnable-that is, as long as you play by the rules you were taught. The only way to truly win is to bust loose from the "old" game and start playing a new game with a new set of rules. This book helps you discover who you really are, what you're really capable of, and how you can tap new sources of power, wisdom, and abundance to radically transform your experience of business.When you bust loose from the old game, you'll suddenly be playing a new game: * For the sheer pleasure of playing, with no worries about sales, marketing, profits, cash flow, taxes, other people, or personal income * Entirely unaffected by the economy, stock market, competitors, or technological innovation * Having more fun with less effort than you've ever experienced * Doing only what you love to do-all day, every day * Watching as amazing results come your way, without having to "make it happen" It may sound unbelievable, but it's entirely possible. You can do it-if you open your mind and embrace the strategies in this book. Busting Loose from The Business Game leads you into a New Business Game filled with results and satisfaction beyond anything you've ever imagined possible. Read on...and bust loose!

Sklep: Libristo.pl

71,30 zł

Customer Driven Services Management SAGE Publications Ltd

Inne 1

Intense competition in the rapidly growing global market has given rise to a need for superiority in services. Indian customers now demand world-class quality and efficiency, and companies that can provide this consistently will gain competitive advantage. The growing service industry forms a significant part of India's economy, on its own and as a support to the manufacturing industry. This Second Edition has been substantially revised keeping in view the continued demand and requirement for excellence in services management. In addition to presenting the concepts within which innovative processes and practices can develop, the author also discusses the new technologies, products and applications that have emerged. The appeal of the book lies in the way the author has integrated the various dimensions of services management, including people management, quality, relationship marketing, strategies for growth and managing information in the knowledge economy. It is invaluable to professionals of all service businesses and to students of services management, general management and services marketing.

Sklep: Albertus.pl

493,23 zł

Interior Design Business Handbook - A Complete Guide to Profitability 5e John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Newly updated and revised, this essential guide to the interior design business helps designers in firms small and large streamline their work, learn business basics, and achieve profitability. It offers a complete roadmap to all aspects of starting and running a business, from hiring staff and contract negotiation to marketing and client relations. The new edition describes how the changing economy affects design practices, covers new health and environmental issues, and explores a range of current topics, including social networking, internet marketing, building a brand, and implementing computer technology.

Sklep: Libristo.pl

847,33 zł

Employer Branding Diplom.de

Książki / Literatura obcojęzyczna

Diploma Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,3, University of Paderborn (Wirtschaftswissenschaften, Wirtschaftsenglisch), language: English, abstract: Inhaltsangabe:Abstract:§The information economy, the current demographical trends and other factors will produce a shortage of skilled labour. During the last decade, many labour markets had encountered a shortage of skilled labour. In fact, whole industries have had serious problems to fill vacancies. Many have forecast horror scenarios for the labour market, whereas others have created strategic concepts to cope with it. §The War for Talent and the Employer of Choice concept are leftovers of this period. Employee attraction and retention will continue to be an important issue for many companies in the beginning of the 21st century. The new up-coming competition for talent draws the attention on a new concept, in order to deal with the future challenge - employer branding. Employer branding has moved center stage in the last two years. The strategic relevance of employer branding is still underestimated or unknown. §Employer branding is neither a wonder cure nor a cure-all approach. This thesis and chapters provide an insight in the employer branding concept and its relevance. What does employer branding means, where does it stem from? It also contains a practical guide for developing and implementing an employer branding process, with a short case study of global chemical company.§Do you remember the scenario published in McKinsey s Quarterly in 1998? The War for Talent - this expression has become synonymous for the labour shortage of High Potentials. The economy was burning white-hot in the late 1990s and companies were scrambling to hire and retain the people they needed. With a boom, talent becomes scarcer because everybody is looking for talented people to fill vacancies. In the late 1990s the employer of choice concept became popular, when the war for talent was about to begin. §The term employer of choice is based on the unwritten promises and expectations that develop the basis of the employment relationship. The collapse of the dot.com industry, followed by a time of recession and downturns causing layoffs and job cuts, has created a surplus of labour. The predicted War for Talent for High Potentials has been postponed. Really?§The current economic landscape has changed dramatically, product lifecycles have grown shorter, products and services are substitutional, innovation is accelerating and customer loyalty is just a pie-in-the-sky. The economy is driven by ongoing changes, globalization, growing complexity and the changing nature of work. Companies have to sustain on different markets, which are influenced by dynamics, increasing competitive pressure. §For this reason, having a long-lasting competitive advantage becomes more and more vital to companies, in terms of innovation. Knowledge is becoming the strategic source of innovation, not the reliance on technology. Hodes CEO Alan Schwartz points it out: People - talented people - solve problems and make sense of things. Not technology. That is what drives the importance of having the right talent inside a company. Nevertheless, there are emerging social and demographic trends that can make the recruiting efforts of organizations even harder and might start a new war: for Right Potentials.§Every employer in Western economies are facing the same problems and questions:§- How can we attract and retain employees?§- What differentiates our company from our competitors?§- What kind of talent do we need?§- How do our target groups perceive us?§- What kind of benefits do we offer?§- What makes us a First Choice employer ?§- What drives employee engagement and employee satisfaction?§Al...

Sklep: Libristo.pl

144,27 zł

Think Outside the Country Byte Level Research

Książki / Literatura obcojęzyczna

Succeed Globally. Passport Not Required. You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides: A process for creating world-ready products, websites, and software Cultural insights into China, Russia, Germany, Brazil, India, and more Tips for localizing text, images, icons, and pictures for the world New rules of the translation economy In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global-and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way. About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies.

Sklep: Libristo.pl

69,47 zł

Icarus Deception Penguin Books

Książki / Literatura obcojęzyczna

In "The Icarus Deception", Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art. Everyone knows that Icarus' father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card. Godin shows us how it's possible and convinces us why it's essential. "If Seth Godin didn't exist, we'd need to invent him". ("Fast Company"). "Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger". ("Forbes"). Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including "Permission Marketing", "Purple Cow", "All Marketers are Liars", The "Dip" and "Tribes". He is the CEO and a very popular lecturer. His blog, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

Sklep: Libristo.pl

99,86 zł

Writing Children's Books For Dummies John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Create the next very hungry caterpillar, big red dog, or cat in the hat with a hand from this trusted guideIn Writing Children's Books For Dummies, you'll learn what to write between "Once upon a time . . ." and "The End" as you dive into chapters about getting started writing, how to build great characters, and how to design a dramatic plot. On top of the technical writing advice, you'll discover how talented illustrators work and how to find an agent. The newest edition of this popular For Dummies title even shows you how to choose a publisher--or self-publish--and how to use social media and other marketing and PR to get the word out about your new masterpiece.In the book, you'll learn about:* The fundamentals of writing for children, including common book formats and genres, and the structure of the children's book market* Creating a spellbinding story with scene description, engaging dialogue, and a child-friendly tone* Polishing your story to a radiant shine with careful editing and rewriting* Making the choice between a traditional publisher, a hybrid publisher, or self-publishing* Using the most-effective marketing and publicity techniques to get your book noticedPerfect for anyone who's ever dreamed of creating the next Ferdinand the Bull or Grinch, Writing Children's Books For Dummies is an essential, easy-to-read guide for budding children's authors everywhere.

Sklep: Libristo.pl

79,00 zł

Innovations and Emerging Technologies for the Prosperity and Quality if Life wydawnictwo naukowe pwn

Nauki społeczne, ekonomiczne, prawne >Ekonomia. Marketing. Biznes.

The emergence and convergence of new technologies such as biotechnologies, information, educational or renewable energy technologies allow to enhance the efficiency and productivity growth, open up new business opportunities and lead to faster and more socially inclusive growth. They are therefore an important strategic element in defining the future of Poland and the whole European Union (EU) in the twenty-first century. The significance of the emerging technologies for social and economic development has been recognized especially since rapid advances in information and communication technologies (ICT). Since then, they continue spreading revolutionary power to modernize economies, societies and generate growth around the world. Yet, the ability of regions, communities and individuals to take advantage of these technologies depends on their absorptive, transfer and diffusion capacities to turn them into socio-economic benefits.The following study discusses, first, the role of emerging technologies and innovations in modernizing, improving economic prosperity and enhancing quality of life in Poland and the EU, and secondly, point to the major present and future challenges related to these technologies on national, regional and individual levels. The authors of the individual chapters are experts in various fields (science and engineering, research and education, business and public administration), examining the importance of innovation and emerging technologies to economic growth and quality of life in Poland and the EU.Małgorzata Runiewicz-Wardyn is a professor of economy at Koźmiński University in Warsaw and a researcher in the Transformation, Integration and Globalization Economic Research Centre. She was twice postdoctoral Visiting Fellow at the Centre for European Studies of Harvard University (2008 and 2009), the Institute of Urban and Regional Development of the Berkeley University of California (2008), University College London (UCL) (2013) and Université Libre de Bruxelles (ULB). She is an author of numerous scientific publications and an expert in EU funded research projects related to knowledge economy, information society, innovation systems, regional economics and international competitiveness....

Sklep: Prolibri.pl

29,90 zł

Wyścig z maszynami kurhaus publishing

Nauki społeczne, ekonomiczne, prawne >Ekonomia. Marketing. Biznes.

Kultowa książka naukowców z amerykańskiego Instytuty Technologii w Massachusetts (MIT). Erik Brynjolfsson i Andrew McAfee, analizując wysoki poziom bezrobocia w USA, uważnie przyglądają się teorii

Sklep: Prolibri.pl

szukaj w Kangoo krainaksiazek the marketing insomniac marketing for the new economy 20094151

Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice

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