153,50 zł

Market Research Toolbox SAGE Publications Ltd

Biznes

An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. Six traditional market research techniques are covered - secondary research, customer visits, focus groups, surveys, choice modelling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them. Next, McQuarrie discusses nontraditional types of market research that have evolved in recent years to meet the needs of business-to-business marketers and technology firms. The volume concludes with a chapter on five common business applications that can be addressed by combining several individual research techniques into a research strategy. New to the Second Edition: - Chapters 1 and 2 have been extensively revised and updated based on feedback from students. - Chapter 3 on secondary research includes a new section on Internet research. - Chapter 6 will be split into two chapters, one to focus on survey research procedures and the other to focus on questionnaire design. - Chapter 7 will be revised to focus almost exclusively on conjoint analysis, a key tool. - Chapter 9 will be deleted, and relevant material will be moved to other chapters. - Chapter 10 will be expanded to include new topics such as forecasting - An Instructors Resource on CD-ROM will be made available to lecturers adopting the book for course use. It contains PowerPoint slides, case questions, teaching notes for suggested cases that can be linked to the book, and a sample syllabus.

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638,00 zł

Cystic Fibrosis Arnold Publishers

Zdrowie, medycyna

This comprehensive revision of the well-received first edition provides everything that a clinician treating patients with cystic fibrosis will need in a single volume.It includes a substantial amount of new information ranging from advances in the basic scientific understanding of the condition, through to new treatment options and improvements in the delivery of care, both in the hospital and in the home. To reflect these developments, new chapters have been added on diagnostic genotype/phenotype correlations, screening, reproductive issues, surgery, quality of life and health economics, while other areas such as the organisation of home care have been expanded. The second edition also features increased input from leading authorities in North America, Europe and Australia and presents a truly international perspective which will establish the book as the essential reference in the field.

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524,10 zł

Lymphangiogenesis in Cancer Metastasis Springer Verlag

Zdrowie, medycyna

Lymphangiogenesis and Cancer Metastasis introduces the new field of lymphatic vessel growth and development, and its relationship to the metastatic spread of cancer cells. The book covers all aspects of this new field from the fundamental role that protein growth factors and their receptors play in lymphangiogenesis to the potential application of these advances to cancer diagnosis and treatment. Other clinical aspects explored include the mechanisms and importance of lymph node metastasis, the role of the lymphatics in lymphangioleiomyomatosis and Kaposi

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1866,50 zł

Infectious Diseases E-dition (Book/Website) Package 2vols Mosby

Zdrowie, medycyna

A clinically focused, reader-friendly format, and international scope make this landmark, two-volume reference unique among encyclopedic infectious disease resources. More than 300 worldwide experts cover all aspects of the investigation, diagnosis, and clinical management of every infectious condition. Abundant 'Practice Points' convey valuable clinical pearls from the authors. The comprehensively updated 2nd Edition features an even more geographically diverse set of contributors than its predecessor, as well as brand-new information on nosocomial infections, HIV/AIDS, and many other timely topics. Infectious Diseases 2nd edition is now available as a state-of-the-art multimedia resource. Buy the book and website package and save! With the online version you will get the entire contents from the 2-volume set in fully searchable format plus: continuous content updates a complete library of easily downloadable electronic images links to key society web sites case studies with self-assessment practice guidelines and much more! . . This package is available at a special introductory price until three months after publication.

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103,00 zł

Gynaecology In Focus Churchill Livingstone

Zdrowie, medycyna

In Focus Gynaecology is aimed at all medical and health science students who require an introductory, low cost and highly illustrated guide to this specialty. The material is presented in double page spreads. The left-hand page has a synoptic and highly structured text (normally under the following headings: incidence; clinical features; differential diagnosis; management; prognosis). The right-hand page has a selection of four to six clinical photographs.. Gynaecology In Focus is a convenient pocket size and therefore ideal for quick preparation before ward rounds. Each volume also includes self-assessment material, which is extremely helpful for preparation for examinations.Because of shorter hospital stays and more outpatient treatment, students are less likely to be able to see the full range of conditions on the ward - the books in this series help supply that deficit.Invaluable source of clinical photographs - students are now less able to be have the opportunity to see - in real life - the full range of conditions that they are expected to know about and that they may be tested onSynoptic structured text - ideal for quick preparation before ward roundsIncludes self-assessment material - picture tests - handy for revision, especially for the all-important 'OSCE'New series name: In FocusNew series designTest revised to include more on managementPicture tests included in each volume for first time

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384,40 zł

Group Cohesion Trust & Solodarity JAI Press LTD

Inne 1

The "Advances in Group Processes" series publishes theoretical analyses, reviews and theory-based empirical chapters on group phenomena. Volume 19 includes papers that address fundamental issues of solidarity, cohesion and trust. Chapter one shows how solidarity is a consequence of group-level phenomena (competition) and individual level phenomena (similarity). The second chapter examines solidarity among injection drug users, showing that the cohesion and solidarity of drug users are patterned by principles of collective action. The next two chapters integrate extant theories to provide new insights. Chapter three integrates principles of social exchange, status organizing processes and game theory to theorize solidarity; while chapter four shows how research on emotions can explain solidarity in status-differentiated groups. Two chapters then review and analyse long-standing programmes of research on cohesion and trust. Chapter five reviews a decade of growth for the theory of relational cohesion, showing how emotions lead to cohesion and commitment. Chapter six analyses how learning and social control can produce trust in networks of varying size. The final two chapters examine processes that are often neglected in the production of solidarity and cohesion. Chapter seven analyses group loyalty as a function of intra- and inter-personal factors. Chapter eight examines how relatively subtle features of speech arrangements can either maintain or disrupt solidarity. Overall, the volume includes papers that reflect a wide range of theoretical approaches to solidarity and contributions by scholars that work in the general area of group processes.

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182,30 zł

One Show Interactive One Club

Sztuka

One Show Interactive Volume VIII showcases the very best Web content, offers in-depth synopses of each award-winning entry and illuminates the creative process through interviews with the creators of the work. With over 1,500 four-color images, One Show Interactive Volume VIII is an indispensable reference and invaluable learning tool for industry professionals, students and anyone interested in pioneering new media.

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1086,65 zł

Oxford Guide to the Romance Languages Oxford University Press

Książki / Literatura obcojęzyczna

The Oxford Guide to the Romance Languages is the most exhaustive treatment of the Romance languages available today. Leading international scholars adopt a variety of theoretical frameworks and approaches to offer a detailed structural examination of all the individual Romance varieties and Romance-speaking areas, including standard, non-standard, dialectal, and regional varieties of the Old and New Worlds. The book also offers a comprehensive comparative account of major topics, issues, and case studies across different areas of the grammar of the Romance languages. The volume is organized into 10 thematic parts: Parts 1 and 2 deal with the making of the Romance languages and their typology and classification, respectively; Part 3 is devoted to individual structural overviews of Romance languages, dialects, and linguistic areas, while Part 4 provides comparative overviews of Romance phonology, morphology, syntax, semantics and pragmatics, and sociolinguistics.Chapters in Parts 5-9 examine issues in Romance phonology, morphology, syntax, syntax and semantics, and pragmatics and discourse, respectively, while the final part contains case studies of topics in the nominal group, verbal group, and the clause. The book will be an essential resource for both Romance specialists and everyone with an interest in Indo-European and comparative linguistics.

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203,10 zł

Communication Networks And Computer Systems Imperial College Press

Informatyka

Communication networks and computer systems research is entering a new phase in which many of the established models and techniques of the last twenty years are being challenged. The research community is continuing to free itself from past intellectual constraints so that it may fully exploit the convergence of computing and communications. Evaluating the performance of emerging communications and computer systems constitutes a huge challenge. Thus, current research provides a set of heterogeneous tools and techniques embracing the uncertainties of time and space varying environments when the requests for diverse services are made in real time, and with very different quality of service expectations. These novel techniques will lead to fast and economic service deployment and effective dynamic resource management, and hence to new business strategies and infrastructures that will facilitate the emergence of future services and applications. This volume contains contributions and presentations made by leading international researchers at a workshop which was held in April 2004 to honour Professor Erol Gelenbe on the occasion of his inaugural lecture as the Dennis Gabor Chair at Imperial College London.

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672,60 zł

Exacerbations of Asthma Taylor & Francis

Zdrowie, medycyna

There is growing interest in the pronounced variability in the incidence and severity of chronic respiratory diseases such as asthma. It is now known that acute exacerbations are multi-factorial in origin, with pollution, allergens and viruses all implicated, and effective treatment requiring a similarly complex approach that addresses each of the component causes. In this new volume, leading authorities review what is known of these causative factors and the mechanisms by which they exacerbate the symptoms of pulmonary disease both singly and in combination with each other. The authors evaluate the individual efficacy of current treatments in the light of this knowledge and present new recommendations for formulating effective therapeutic regimens. Key areas covered include: epidemiology pathophysiology in-vitro and in-vivo experimental models of asthma exacerbation treatment and prevention of asthma exacerbations delivery of care. Addressing a topic of great interest, this is a key work for those working in respiratory medicine, pulmonary medicine and immunology, as well as for physiologists.

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133,80 zł

Digital Reference Services Haworth Press

Informatyka

Extensive data on the theoretical and practical aspects of electronic reference services! Digital Reference Services provides an overview of electronic reference services and software, and explores the opportunities that real-time digital reference services can offer in a variety of library settings. Experts in the field convey numerous opinions and theory about the growth of this new approach to answering reference questions. This book teaches librarians new methods and techniques for offering technologically advanced reference services to the public. The first half of Digital Reference Services includes such topics as:real-time or 'live online' reference servicesthe historical development of digital reference services and the role ofthe reference librarianmediated online searcheshow to create a virtual-ready reference collection of elite reference Websites-includes a list of the top sites available to the publichow to start and operate a digital reference desk in your libraryThe second half of Digital Reference Services covers examples of libraries-both large and small-which have used revolutionary ideas to bring electronic reference services to their patrons. These ideas include:utilizing ATM-like kiosks in remote locations from library buildings to connect with underserved populations implementing live, interactive web-based reference services-the challenges and benefits, cost, training, and workload requirements evaluating your real-time references services-investigating self-assessment and blind reviewing, incorporating your assessment into an existing evaluative program, and obtaining the administrative support essential for an accurate assessment creating a statewide virtual reference system-selecting software, developing policy, marketing, coordinating the project, and staffing and training online reference management for smaller libraries-because of the smaller staff, smaller budget, and smaller amount of patrons, is it a feasible addition to the library? much more! This well-referenced volume contains case examples, figures, useful Web sites, and case histories to show how the basic principles of digital reference services work. Librarians and students of information and library science will find Digital Reference Services a helpful resource to enhance their library and electronic reference expertise.

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596,40 zł

Sturdevant's Art & Science of Operative Dentistry Mosby

Zdrowie, medycyna

This comprehensive text presents a detailed, heavily illustrated, step-by-step approach to restorative and preventive dentistry. It draws from both theory and practice, and is supported by extensive clinical and laboratory research. Based upon the principle that dental caries is a disease, not a lesion, the book provides both a thorough understanding of caries and an authoritative approach to its treatment and prevention. Now offering a companion Evolve website, this new edition has been updated to address the latest developments in an ever-changing field.Comprehensive coverage of operative dentistry includes fundamentals, diagnosis, instrumentation, preparation, restoration, and prevention, all within a single volume.Up-to-date information covers insurance, safety, and infection control, based on the latest reports and guidelines from organizations such as OSHA and ADA.A clear, consistent presentation describes each restorative process in a linear pattern: initial clinical procedures, tooth preparation, and then restorative technique.Procedural alternatives include multiple approaches to problems wherever applicable, teaching how to adapt a procedure or technique to answer individual patient needs.Pros and cons of restoration options include advantages, disadvantages, indications, and contraindications for restorations.A course-based presentation of topics follows that of many operative dentistry courses, making students' absorption of content stronger and more efficient.2,550 illustrations include 700 high-quality half-tones and line drawings -- more illustrations than any other operative dentistry text.Full-color clinical photos illustrate important concepts -- such as coloration and shading on both natural teeth and prostheses.Computer assisted design and computer assisted machining (CAD/CAM) is incorporated into the practice of operative dentistry and related to techniques.Esthetic dentistry instruction is included for this increasingly popular area.Chapter outlines begin each chapter and highlight important topics.Extensive references direct readers to current resources available for additional research.A revised organization groups chapters into five sections, so that locating specific chapters or topics is easier and more efficient: 1. Fundamentals of Operative Dentistry 2. Instrumentation and Preparation 3. Composite Restorations 4. Amalgam Restorations 5. Metal Restorations Procedural Boxes offer step-by-step guides to important procedures, with each step accompanied by a corresponding image.A companion Evolve website features: Approximately 10 audio/video clips illustrating operative techniques and proceduresA full-color image collection from the textLinks to related content and additional information available on the Internet

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83,30 zł

More Help! for Teachers of Young Children SAGE Publications Ltd

Inne 1

Engage and grow young minds with strategies for play-based curriculum! Early childhood educators face a perpetual challenge: How do you develop children's early academic skills in stimulating, developmentally appropriate, and culturally responsive ways? Recognizing that play is children's work, this friendly resource offers 99 hands-on and often humorous tips to prepare diverse children for school. "More Help! For Teachers of Young Children" provides readers with entertaining stories and practical strategies to create learning opportunities for early literacy, math, science, art, social studies, music, and movement. Each tip offers: a short and engaging real-life story; suggestions which teachers can try out in their classrooms right away; "Ask Yourself" questions for teachers to think about their classroom practice; and a "Try This" section at the end of each chapter gives readers even more activity ideas for working with children ages 2-5. Both new and experienced early years teachers will learn and laugh each time they open this inviting resource and its companion volume, "Help! For Teachers of Young Children: 88 Tips to Develop Children's Social Skills and Create Positive Teacher-Family Relationships".

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99,10 zł

Arts & Cultures v 3 Terrail

Sztuka

The third issue of this new volume of Arts and Cultures showcases a stunning anthology of unpublished original and highly attractive essays about the tribal arts of Africa, Asia, the South Sea Islands, and America.

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261,60 zł

Natreuretic Peptides Elsevier Science Publishers

Zdrowie, medycyna

Heart Failure Clinics, Volume 2, Number 3 Scios, Inc., Fremont, CA. Topics include new understanding of natriuretic peptides; gene expression, processing, and secretion of natriuretic peptides; natriuretic peptides as regulators of myocardial structure and function; natriuretic peptides and renal insufficiency; and more. For clinicians.

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