40,55 zł

Rethink - Steven Poole

Książki & Multimedia > Książki

Opis - "Clever and entertaining." (Sunday Times). "Elegantly written and full of surprises." (Daily Telegraph). "Always entertaining and often eye-opening." (Financial Times). Old ideas that were mocked or ignored for centuries are now storming back to the cutting edge of research and informing the way we lead our lives. In Rethink, Steven Poole explains why today"s chess grandmasters, quantum physicists and psychologists are mining the last 2,000 years of history for answers to the problems of the present. He explores how long-neglected thinkers could transform our everyday lives: from improving the way boardrooms operate, to inspiring grand projects for social and political change. And above all, he shows that by rethinking discarded ideas we can each gain a better understanding of the world - and perhaps be better equipped to change it. "A whirlwind of discovery...Among the greatest compliments you can give a book is that it helps you to see things differently." (Guardian). "When it comes to describing a complex idea clearly, Poole is one of the best writers around." (Sunday Times). "Fascinating...Poole confirms his standing as one of our liveliest and most thought-provoking writers on science and technology.? (Spectator). Nazwa - Rethink Autor - Steven Poole Oprawa - Miękka Wydawca - Random House Uk Ltd Kod ISBN - 9781847947581 Kod EAN - 9781847947581 Rok wydania - 2017 Język - angielski Format - 12.9x19.8cm Ilość stron - 320 Podatek VAT - 5% Premiera - 2017-04-24

Sklep: InBook.pl

448,49 zł

CHEMISTRY GLOBAL EDITION NOWA ROBINSON McMURRY WYDAWCA

Podręczniki, artykuły szkolne > Podręczniki do szkół podst. i średnich

Chemistry, Global Edition   Give students a robust conceptual foundation while building critical problem-solving skills Robinson/McMurry/Fay

Sklep: ksiazkitanie.pl

498,54 zł

BUSINESS IN ACTION PLUS COURTALND BOVEE NOWA WYDAWCA

Podręczniki, artykuły szkolne > Podręczniki do szkół podst. i średnich

Business in Action plus Pearson MyLab Business with Pearson eText, Global Edition   This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.   This package includes Pearson MyLab Business.   A concise and comprehensive introduction to business Business in Action  remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the  9th Edition  has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So, students can focus on what

Sklep: ksiazkitanie.pl

102,00 zł

Evolution the Whole Story - Parker Steve, Roberts Alice

Książki & Multimedia > Książki

Opis - All humans are fascinated by their origins, and this comprehensive book traces an extraordinary journey, spanning 4 billion years, from the emergence of bacteria to the rise of the species that coexist today. Evolution: The Whole Story equips you with everything you need to know about the development and survival of life on Earth. Our understanding of evolution has a profound effect on our appreciation of the natural world. The plants and animals alive today account for only one per cent of the species that have ever lived, and this book will enable you to understand why and how the other 99 per cent perished. Here you will encounter pivotal evolutionary turning points, uncover false starts and global disasters, and trace the crucial scientific breakthroughs that have contributed to our understanding of this planet and the creatures on it. Nazwa - Evolution the Whole Story Autor - Parker Steve, Roberts Alice Oprawa - Twarda Wydawca - Thames and Hudson Kod ISBN - 9780500291733 Kod EAN - 9780500291733 Rok wydania - 2015 Język - angielski Format - 18.0x25.5cm Ilość stron - 576 Podatek VAT - 5%

Sklep: InBook.pl

64,01 zł

Assholes John Murray Press

Książki / Literatura obcojęzyczna

What does it mean for someone to be an a**hole? The answer is not obvious, despite the fact that we are often personally stuck dealing with people for whom there is no better name. Try as we might to avoid them, a**holes are found everywhere at work, at home, on the road, and in the public sphere. Encountering one causes great difficulty and personal strain, especially because we often cannot understand why exactly someone should be acting like that. A**hole management begins with a**hole understanding. In the spirit of the bestselling On Bullshit James gives us the concepts to think or say why a**holes disturb us so, and explains why such people seem part of the human social condition, especially in an age of raging narcissism and unbridled capitalism. These concepts are also practically useful, as understanding the a**hole we are stuck with helps us think constructively about how to handle problems they present. We get a better sense of when the a**hole is best resisted, and when he is best ignored a better sense of what is, and what is not, worth fighting for.

Sklep: Libristo.pl

88,73 zł

Woman's Guide to How Men Think Constable and Company

Książki / Literatura obcojęzyczna

Comedian George Carlin once said, "Women are from earth. Men are from earth. Just deal with it." Though witty, this sentiment fails to recognize one of the real truths in life: that both genders are completely mystified by one another, and often have a mile-long list of complaints for the opposite sex. Yet, generally speaking, both men and women want to get along-especially if there's romance involved. A Woman's Guide to How Men Think offers a practical, humorous, yet compassionate guide for women who want to learn the secrets of the elusive male mind. With author Shawn Smith's trademark humor, you'll come to understand why men think and see the world the way they do, and how to work with men to cultivate understanding and communication in relationships, without expecting men to be creatures that they are not. This isn't a male-bashing book about how men should be more like women, but a book about how men actually are, and how women can use this understanding to get what they need from their relationships.You'll also learn why men often feel frustrated and criticized, how to deal with lack of communication in ways that don't put men on the defensive, and how being curious and compassionate (while not accepting disrespectful or abusive behavior) instead of dismissing men for their inherently male traits can lead to greater understanding between the sexes. The plain truth is that both men and women are from planet earth. But that doesn't mean we are the same. If you are looking for an insider's guide to the ever-elusive male mind, this is the book for you.

Sklep: Libristo.pl

78,78 zł

Voltage Effect Penguin Books

Książki / Literatura obcojęzyczna

'By far the best book I've ever read on the how and why of scaling. If you care about changing the world, or just want to make better decisions in your own life, The Voltage Effect is for you.' Angela Duckworth, CEO of Character Lab and New York Times bestselling author of Grit ________________ Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale? Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money, and the great electric charge of potential that drove them early on disappears. In short, they suffer a voltage drop. Yet success and failure are not about luck - in fact, there is a rhyme and reason as to why some ideas fail and why some make it big. Certain ideas are predictably scalable, while others are predictably destined for disaster. In The Voltage Effect, University of Chicago economist John A. List explains how to identify the ideas that will be successful when scaled, and how to avoid those that won't. Drawing on his own original research, as well as fascinating examples from the realms of business, government, education, and public health, he details the five signature elements that cause voltage drops, and unpacks the four proven techniques for increasing positive results - or voltage gains - and scaling great ideas to their fullest potential. By understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large. Because a better world can only be built at scale. ________________ 'One of the best economics books I have ever read - and an instant classic in behavioral economics.' Cass R. Sunstein, Robert Walmsley University Professor, Harvard University, and New York Times bestselling co-author of Nudge 'Thought-provoking and engaging. A must-read.' Daron Acemoglu, Institute Professor at MIT and co-author of Why Nations Fail and The Narrow Corridor.

Sklep: Libristo.pl

105,61 zł

Voltage Effect Crown

Książki / Literatura obcojęzyczna

A leading economist answers one of today s trickiest questions: Why do some great ideas make it big while others fail to take off?   Brilliant, practical, and grounded in the very latest research, this is by far the best book I ve ever read on the how and why of scaling. Angela Duckworth, CEO of Character Lab and New York Times bestselling author of Grit Scale has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one whether you re growing a small business, rolling out a diversity and inclusion program, or delivering billions of doses of a vaccine.  Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve high voltage the ability to be replicated at scale.  In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea. Drawing on his original research, as well as fascinating examples from the realms of business, policymaking, education, and public health, he identifies five measurable vital signs that a scalable idea must possess, and offers proven strategies for avoiding voltage drops and engineering voltage gains. You ll learn:   How celebrity chef Jamie Oliver expanded his restaurant empire by focusing on scalable ingredients (until it collapsed because talent doesn t scale)   Why the failure to detect false positives early on caused the Reagan-era drug-prevention program to backfire at scale   How governments could deliver more services to more citizens if they focused on the last dollar spent   How one education center leveraged positive spillovers to narrow the achievement gap across the entire community   Why the right set of incentives, applied at scale, can boost voter turnout, increase clean energy use, encourage patients to consistently take their prescribed medication, and more.  By understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large. Because a better world can only be built at scale.

Sklep: Libristo.pl

140,80 zł

The Diamond Dutch: Strategic Ideas Powerful Weapons

Szachy > Książki New In Chess

"The Dutch Defence is a diamond in the treasure box of modern chess openings.#8221;  -- Viktor Moskalenko The widely-played Dutch Defence is a sharp choice. Black does not try to preserve a positional balance, but chooses to fight it out.  No author is more qualified to explore new ideas in the Dutch than Viktor Moskalenko, a renowned champion of dynamic play. The Diamond Dutch  is not a repertoire book. Moskalenko himself plays this chess opening with both colours and covers the entire spectrum for White as well as Black: -- various Anti-Dutch weapons -- the Stonewall System -- the Classical System -- the Leningrad System. As Moskalenko thoroughly shakes up the lines of yet another chess opening, he keeps both the strategic principles and the tactical finesses firmly in sight.  He presents a host of novelties, daring recommendations, new resources and cunning tricks. As always he describes his ideas in his  inimitable style full of humour and enthusiasm, and illustrates them with plenty of his own games. Viktor Moskalenko  (1960) is an International Grandmaster and a well-known chess coach. The former Ukrainian champion has won many tournaments in Spain, his new home country. He is the author of The Fabulous Budapest Gambit (2007), The Flexible French (2008), Revolutionize Your Chess (2009), The Wonderful Winawer (2010) and The Perfect Pirc-Modern (2013). Glenn Flear, author of 'Starting Out: Open Games': "These days there is a tendency for books on the Dutch to touch only one system, here you have everything, and even with handy antidotes from White's point of view. There are plenty of themes and general strategy for more modest readers, as well as some cutting-edge theory which will challenge oppenents of all standards (..) Books by Viktor Moskalenko are always great fun. They are the perfect medicine if you suffer from opening preparation blues!(..) For anyone who comes into contact with the Dutch, a gem and a valuable one at that!" Dennis Monokroussos, ChessToday: "Moskalenko makes the book as user-friendly as possible, with little stories, highlighted tactics, transpositional subtleties and other helpful tidbits (..) A fascinating collection of analyses of the Dutch, and I can't imagine why any player using this opening would want to do without it." Marshtower Chess Reviews: "With a plethora of new ideas, sparkling games and delivered in very enthusiastic style, The Diamond Dutch is a significant addition to the literature on 1.d4 f5. It is entirely accessible to players from 'improving club player' standard upwards. Viktor Moskalenko is one of my favourite authors and I can happily recommend his latest book, which keeps up the very high standards of his previous volumes."  Martin Rieger, SchachWelt: "Moskalenko's explanations are understandable and convincing, his tips and recommendations show his great know-how and the reader always has the pleasant feeling that he is learning something new." Lukas Wedrychowski, DailyChess.org: "Those who have read Moskalenko before, know that he only writes about things he is a great expert in (..) This book will be of great value to many players." Uwe Bekemann, German Correspondence Chess Federation: "A very good basis for both Black and White to understand the ideas behind the Dutch Defence and learn and play many new lines." John D.Warth, Chess Club of Southern Indiana: "What makes this book compelling is the intensity of its cu tting-edge lines, but organized for maximum understanding and readability. Like a well-ordered mathematics text, shaded boxes enclose important points. Those boxes denote weapons, puzzles, traps, and chapter summaries for better clarity. Club and tournament players will enjoy the many illustrative games (..) An eminently enjoyable book." Elburg Chess Reviews: "Loaded with astounding ideas." John Hartmann Chess Book Reviews: "I do not think there is a better guide to the Dutch

Sklep: Imperiumzabawek.pl

77,27 zł

Cashvertising Career Press

Książki / Literatura obcojęzyczna

FACT: Your brain is being controlled-and you don't even know it.Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services.But what are these principles? How do they work? And how can you use them in your own advertising?Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:* How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret.* Why Developing Your "USP"  Can Leave Your Competition in  the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably.* How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage.* How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately.     * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response.* What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level.* How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services.* Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.)* Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet.* How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads.* Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in.* How to Use the Devilishly Effective Pyramid  Principal--Lure readers into your ads by understanding human eyeball behavior.* 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW.* How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.)* Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this?* 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic.* How to Cause People to Mentally Demonstrate Your Products... Before They Buy.* How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter.* "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight.* Typestyles that Actually REDUCE Readership--Are you using them?* This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it?* Widely Used Typeface LOWERS Comprehension  Up to 67%--Are you using it?* The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist.* And Much More

Sklep: Libristo.pl

116,77 zł

Life Itself Columbia University Press

Książki / Literatura obcojęzyczna

Why are living things alive? As a theoretical biologist, Robert Rosen saw this as the most fundamental of all questions-and yet it had never been answered satisfactorily by science. The answers to this question would allow humanity to make an enormous leap forward in our understanding of the principles at work in our world. For centuries, it was believed that the only scientific approach to the question "What is life?" must proceed from the Cartesian metaphor (organism as machine). Classical approaches in science, which also borrow heavily from Newtonian mechanics, are based on a process called "reductionism." The thinking was that we can better learn about an intricate, complicated system (like an organism) if we take it apart, study the components, and then reconstruct the system-thereby gaining an understanding of the whole. However, Rosen argues that reductionism does not work in biology and ignores the complexity of organisms. Life Itself, a landmark work, represents the scientific and intellectual journey that led Rosen to question reductionism and develop new scientific approaches to understanding the nature of life.Ultimately, Rosen proposes an answer to the original question about the causal basis of life in organisms. He asserts that renouncing the mechanistic and reductionistic paradigm does not mean abandoning science. Instead, Rosen offers an alternate paradigm for science that takes into account the relational impacts of organization in natural systems and is based on organized matter rather than on particulate matter alone. Central to Rosen's work is the idea of a "complex system," defined as any system that cannot be fully understood by reducing it to its parts. In this sense, complexity refers to the causal impact of organization on the system as a whole. Since both the atom and the organism can be seen to fit that description, Rosen asserts that complex organization is a general feature not just of the biosphere on Earth-but of the universe itself.

Sklep: Libristo.pl

47,22 zł

Power of Geography Elliott & Thompson Limited

Książki / Literatura obcojęzyczna

*THE SUNDAY TIMES BESTSELLER*'I can't imagine reading a better book this year' Daily MirrorTim Marshall's global bestseller Prisoners of Geography showed how every nation's choices are limited by mountains, rivers, seas and concrete. Since then, the geography hasn't changed. But the world has.In this revelatory new book, Marshall explores ten regions that are set to shape global politics in a new age of great-power rivalry: Australia, Iran, Saudi Arabia, the UK, Greece, Turkey, the Sahel, Ethiopia, Spain and Space. Find out why Europe's next refugee crisis is closer than it thinks as trouble brews in the Sahel; why the Middle East must look beyond oil and sand to secure its future; why the eastern Mediterranean is one of the most volatile flashpoints of the twenty-first century; and why the Earth's atmosphere is set to become the world's next battleground. Delivered with Marshall's trademark wit and insight, this is a lucid and gripping exploration of the power of geography to shape humanity's past, present - and future.'Another outstanding guide to the modern world. Marshall is a master at explaining what you need to know and why.' Peter Frankopan

Sklep: Libristo.pl

127,91 zł

Essential Difference The Perseus Books Group

Książki / Literatura obcojęzyczna

We all know the opposite sex can be a baffling, even infuriating, species. Why do most men use the phone to exchange information rather than have a chat? Why do women love talking about relationships and feelings with their girlfriends while men seem drawn to computer games, new gadgets, or the latest sports scores? Does it really all just come down to our upbringing? In The Essential Difference, leading psychologist Simon Baron-Cohen confirms what most of us had suspected all along: that male and female brains are different. This groundbreaking and controversial study reveals the scientific evidence (present even in one-day-old babies) that proves that female-type brains are better at empathizing and communicating, while male brains are stronger at understanding and building systems-not just computers and machinery, but abstract systems such as politics and music. Most revolutionary of all, The Essential Difference also puts forward the compelling new theory that autism (and its close relative, Asperger's Syndrome) is actually an example of the extreme male brain.His theory can explain why those who live with this condition are brilliant at analyzing the most complex systems yet cannot relate to the emotional lives of those with whom they live. Understanding our essential difference, Baron-Cohen concludes, may help us not only make sense of our partners' foibles, but also solve one of the most mysterious scientific riddles of our time.

Sklep: Libristo.pl

182,39 zł

When Antibiotics Fail Biomed Publishing Group

Książki / Literatura obcojęzyczna

OVER 7,500 COPIES SOLD WORLDWIDE About the book: There are enough books and websites about what Lyme Disease is and which ticks carry it. But there is very little useful information for people who actually have a case of Lyme Disease that is not responding to conventional antibiotic treatment. Lyme Disease sufferers need to know how to get better, not how to identify a tick. This book is about how experimental frequency devices known as "rife machines" have been used for over 15 years in private homes to successfully fight Lyme Disease. Many Lyme Disease sufferers have heard of rife machines, some have used them. But until now there has not been a concise and reliable source to explain how and why they work, and how and why other therapies fail. In the book you will learn that rife machine therapy offers numerous advantages over antibiotic therapy, including sustained effectiveness, affordability, convenience, autonomy from the medical establishment, and avoidance of candida complications. The Foreword for the book is by Richard Loyd, Ph.D., one of the nation s leading rife machine researchers and coordinator of the annual Rife International Health Conference. Rife machine expert Marc Fett and Coil Machine inventor Doug MacLean contribute their knowledge and experience in the book, as do several other prominent rife machine experts and Lyme Disease researchers. Throughout the book you will find stories of Lyme Disease sufferers who have used rife machines. You'll learn how they did it, what they would have done differently, and their experiences with other therapies. This book is user-friendly for people who have no prior knowledge of rife machines, but advanced enough to encompass documented scientific research and Lyme Disease pathology. The book contains critical rife machine information organized into a straight-forward and concise format. A detailed index and table of contents allow navigation to the topics you are interested in. The book takes a practical, down-to-earth approach which allows you to learn about: Why rife machines work after other therapies fail, including specific problems with antibiotics Sample rife machine treatment schedules and sessions The most effective rife machines: High Power Magnetic Pulser, EMEM machine, Coil Machine (also known as the Doug Device) and AC Contact Machine Explanation of the "herx reaction" and why it indicates progress Critical evaluation of leading alternative therapies, including mercury detoxification, ozone therapy, homeopathy, hyperbaric oxygen chamber, herbs, colloidal silver, colostrum, and more How use of multiple machines can lead to synergistic benefit and accelerated recovery What it feels like to use rife machines - discover the steps to healing Extensive discussion of antibiotics, including natural and herbal antibiotics The intriguing story that led to use of rife machines as a treatment for Lyme Disease - how it all began Answers for skeptics Safety and side effects A description of rife machine components How to combine rife machine therapy with other supportive therapies to accelerate progress Many other carefully selected subjects

Sklep: Libristo.pl

109,23 zł

Tame the Primitive Brain - 28 Ways in 28 Days to Manage the Most Impulsive Behaviors at Work John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

A new and simple system to understanding and controlling the behavior of others Noted body language, behavior and communication expert Mark Bowden offers a totally practical, easy-to-read guide to understanding the impulsive actions of others, along with the best tools to manage them. A number one anxiety in business is dealing with problem people. In Tame the Primitive Brain , Mark Bowden's fresh approach is the fastest and most effective way to understand why someone acts towards you the way they do; why you react to their behavior in the way you do; and most importantly, what exactly to do about it to achieve the right outcomes. Brings new and fresh perspectives to business readers for dealing with tricky behaviors Explains how to effectively manage those around you at any level in an organization Shares the latest evolutionary behavioral theory, neuroscientific evidence, and the tried and tested tools and tricks based on these premises This simple model of how we humans can and do relate to each other brings increased depth of understanding and expands your toolset to better manage yourself and others to achieve anything.

Sklep: Libristo.pl

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