libristo nelson comprehension international student s book 5 2083319

- znaleziono 4 produkty w 3 sklepach

Nelson English International Student Book 5 - 2860132151

89,99 zł

Nelson English International Student Book 5

Książki Obcojęzyczne>Angielskie>Children



Pochodne instrumenty kredytowe - Izabela Pruchnicka-Grabias - 2854109292

51,27 zł

Pochodne instrumenty kredytowe - Izabela Pruchnicka-Grabias

Książki & Multimedia > Książki

Opis - Książka, posiadająca istotne walory praktyczne, jest pierwszą pozycją polskiej autorki w tak kompleksowy sposób analizującą nie tylko istotę funkcjonowania kredytowych instrumentów pochodnych, ale również modele ich wyceny, doskonalenie których autorka słusznie uznaje za kluczowe dla rozwoju tego rynku. Niewątpliwą zaletą opracowania jest mnogość przykładów, przeprowadzających Czytelnika przez kolejne etapy szacowania wartości omawianych struktur i tworzących idealną bazę dla zrozumienia konstrukcji tych złożonych produktów. Prof. zw. dr hab. Janusz Soboń Publikacja stanowi cenne kompendium wiedzy zarówno dla praktyków rynku finansowego, jak i studentów oraz słuchaczy studiów podyplomowych i doktoranckich, jak również dla pracowników nauki zainteresowanych wdrażaniem metod kwantyfikacji ryzyka kredytowego w praktykę. Prof. nadzw. SGH dr hab. Paweł Niedziółka Nazwa - Pochodne instrumenty kredytowe Autor - Izabela Pruchnicka-Grabias Oprawa - Miękka Wydawca - CeDeWu Kod ISBN - 9788375563733 Kod EAN - 9788375563733 Wydanie - 1 Rok wydania - 2011 Język - polski Format - 16.5x23.0cm Ilość stron - 280 Podatek VAT - 5%


Economics - 2212824355

204,10 zł

Economics McGraw-Hill


Written in an informal colloquial style, this student-friendly Principles of Economics textbook does not sacrifice intellectual depth in its quest for accessibility. The author's primary concern is to instill 'economic sensibility' in the student. Colander emphasizes the intellectual and historical context to which the economic models are applied. This new edition offers improvements to this established and respected text including special Questions from Alternate Perspectives end-of-chapter questions that facilitate class discussion of differing views of thought in the discipline, and access to over 250 minutes of new videos from Paul Solman of the Lehrer NewsHour.DiscoverEcon with Paul Solman Videos: DiscoverEcon with Paul Solman Videos: We have created an interactive software shell that houses both DiscoverEcon, the best-selling tutorial software for Principles of Economics, and brand-new videos featuring Paul Solman of the Lehrer NewsHour on PBS. This product includes 240 minutes of video that focuses on explaining introductory economic concepts in a real-world, student-friendly manner. The website portion of the product includes updated graphing applets, interactive exercises, animated tutorials, and hundreds of multiple-choice questions to test student comprehension in each book chapter. The videos are integrated into the website and are available webstreaming or on DVD. The result is an integrated and comprehensive study tool that brings the material alive. Students will learn more, and will be more engaged in the subject.Updated International Coverage to Reflect Current Global Situations: The author has reorganized his presentation of international Macroeconomic policy (Chs 33-34), added a discussion of globalization and the law of one price (Ch 3), streamlined coverage of comparative advantage (Ch 2), and added a discussion of consumer surplus and deadweight loss with straight-line demand and supply curves. The author has also included coverage of European antitrust policy and globalization and interest to Chapter 15. The world is changing and is getting smaller in our open economy, so Dave Colander has ensured that his text has kept up with it. The Colander text is as cutting edge as ever. Behavioral Economics: Colander has included a discussion of behavioral economics to Chapter 8. This section includes a discussion of the work of Richard Thaler, the ultimatum game, and the status quo bias.Fully Updated: For the Sixth Edition, Colander has updated all the data and made all the necessary changes to topic coverage and examples to keep the book as current and relevant as ever. Student-Friendly Writing Style: Written in conversational English, not ĹźtextbookeseĹź, the author conveys economic sensibility to the reader with passion and humor. Students feel as though David Colander is speaking to them directly as a personal tutor. Students truly enjoy reading this textbook, as student feedback on the 5e book website will attest.Unbiased Coverage: While the author presents all the standard economic models, they are presented neither as gospel nor in isolation. After the models (tools) are presented, the author discusses how economists actually use these models in policy. He also points out those interpretative problems economists face. Economists are presented as fallible human beings making judgments and analyzing situations using a certain way of thinking. Colander describes that ĹźeconomicĹź way of thinking and discusses both its strengths and weaknesses.Historical Perspective: The authorĹźs historical perspective and his attempt to open doors to multiple interpretations will be especially interesting to liberal arts students. The book gives these students a real sense of economics and economic thinking.Tools Boxes: "Applying the Tools," "Knowing the Tools," and "Beyond the Tools" are included in most chapters to reinforce the economic tools presented in the text and help students learn the basics.Tools not Rules: Colander covers standard economic concepts but does not present them as inflexible rules. Rather, he treats them as tools for making real world judgments and analyses. Once students understand these tools, they consider their real world applications, along with their strengths and weaknesses. Reorganized Chapters 2-5: Colander has organized the material in Chapters 2 through 5 to make the book easier to use and to allow instructors more choice in presentation. Chapter 2 centers around the production possibility curve, comparative advantage, and trade. Chapter 3 covers economic systems, institutions, and the U.S. economy; the discussion of the role of government was moved from Chapter 5 to this chapter. Chapter 4 includes complete coverage of supply/demand so professors teaching macro can skip Chapter 5, which covers applications. Upward-Sloping AS Curve and Material on Fiscal Policy: In the macro section, Colander uses upward-sloping AS curve and enhanced fiscal policy discussions to the two model chapters (Chapters 25 and 26). These changes provide more standard coverage and use real examples to help students understand the models.International Chapters in to Macro split: The international trade and development chapters are in the macro split as well as the micro splits. Because of the increasing importance of international topics and the increasingly global dimension of our own economy, students benefit from this added coverage. Webnotes: Throughout the book, web icons appear in the margin with a label (such as "4.1 Unemployment"), which ties the textbook to the web through links on the book website.Questions from Alternate Perspectives End-of-Chapter Feature: ColanderĹźs Sixth Edition includes a new feature at the end of every chapter called ĹźQuestions from Alternate Perspectives.Ĺź These special end-of-chapter questions present an opportunity to discuss and analyze the material from the wide range of differing schools of thought in EconomicsĹźFeminist Economics, Marxist Economics, Public Choice Theory, the Austrian School, etc. While most Principles of Economics shy away from discussion of the more extreme positions, the Sixth Edition brings them all into the fold so that students can be exposed to all positions, or an instructor can employ them to put his or her particular theoretical spin on the material in the course. For those instructors who prefer a more mainstream approach, the Questions from Alternate Perspectives may easily be skipped. Outsourcing Coverage: Colander offers more coverage of outsourcing, perhaps the most important issue in economics for the first years of the 21st Century, than any other Principles text. As he does with all topics, Colander presents the different sides of the outsourcing issue in Chapters 2 and 21 as well as the ramifications of outsourcing, and allows the instructor and the student to come to his or her own conclusions.


Consumer Behavior Building Marketing Strategy With Ddb Need - 2212830271

177,30 zł

Consumer Behavior Building Marketing Strategy With Ddb Need McGraw-Hill


Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.New Cases: New cases in this edition highlighting the most current trends and development in consumer behavior include Crest Rejuvenating Effects, Skoda's UK Turnaround Attempt, McDonald's Social Responsibility Report, The Mosquito Magnet, Levi's Blues, Hardiplank's Pull Strategy, National Campaign to Prevent Teen Pregnancy, Supermarket Shopping in Europe, General Motors Electric Vehicle-EV, Vespa Boutique, Encouraging the Early Detection of Diseases, and Safer Cigarettes?The cases generate classroom discussion, help students apply what theyĹźve learned from the chapter materials and show consumer behavior in practice.|More Global Examples: This edition has more global examples throughout the text and several of the cases are devoted to global issues to give students a balanced look at consumer behavior here and abroad and to analyze similarities and differences between US and global markets.|Increased Internet Integration: Examples of the Internet and its impact on consumer behavior have been increased throughout the text. The impact the Internet has on buyer behavior is especially significant and is explored this in detail through current, relevant examples to illustrate its power and importance in the consumer behavior realm.|DDB Needham Lifestyle Data Analyses: Each relevant chapter poses a series of questions that require students to analyze data from the annual DDB Needham Lifestyle survey. These data are available in spreadsheet format on the disk that accompanies this text. These exercises increase studentsĹź data analysis skills as well as their understanding of consumer behavior.|Opening Vignettes- Each chapter begins with a practical example that introduces the material in the chapter. These involve situations in which businesses, government units, or nonprofit organizations have used or misused consumer behavior principles.|Consumer Insights- These boxed discussions provide an in-depth look at a particularly interesting consumer study or marketing practice. Each has several questions with it that are designed to encourage critical thinking by the students.|Consumer Insights: These boxes are in each chapter and illustrate an interesting consumer behavior example that brings CB to life and asks the student to think critically about the issue and solve the problem.|Integrated Coverage Ethical/Social Issues: Marketers face numerous ethical issues as they apply their understanding of consumer behavior in the marketplace. The authors describe and discuss many of these issues. In addition, Chapter 20 is devoted to the consumerism movement and the regulation of marketing practice. Several of the cases are also focused on ethical or regulatory issues, including all of the cases following Part Six.|International Examples: As with past editions, the authors always include a solid balance of international examples throughout, specifically in Chapter 2, and in several of the cases. These examples give the students an opportunity to see how cultures impact consumer behavior.|Internet Exercises: The Internet is a major source of data on consumer behavior and an excellent way for marketers to use their knowledge of consumer behavior to influence consumers. A section at the end of each chapter has Internet assignments. These serve two purposes: to teach students how to use the Internet as a research tool to learn about consumers and consumer behavior and to enhance studentsĹź understanding of how marketers are approaching consumers using this medium.|Opening Vignettes: Each chapter begins with interesting and practical examples that introduce the chapter material. These involve situations in which businesses, government units, or nonprofit organizations have used or misused consumer behavior principles and show the student the impact and outcome of business decisions.|Application Activities: The final learning aid at the end of each chapter is a set of application exercises-they range in complexity from short evening assignments to term projects. The student utilizes chapter material in conjunction with external activities such as visiting stores to observe point- of purchase displays, interviewing customers or managers, or evaluating television ads.|Four-Color Illustrations: Print ads, Web pages, storyboards, and photos of point-of-purchase displays and packages appear throughout the text. Each is directly linked to the text material both by text references to each illustration and by the descriptive comments that accompany each illustration.|Review Questions: Students can test their comprehension of chapter key terms and concepts.|Discussion Questions: These questionscan serve as in-class activities or outside studying and have students apply their knowledge to consumer behavior situations.|Application Activities: This final learning aid at the end of each chapter is a set of application exercises, which asks the student to use what theyĹźve learned in an out-of-class setting. Students must visit stores to observe point-of-purchase displays, interview customers or managers, or evaluate television ads. They range in complexity from short evening assignments to term projects and help the student see consumer beahvior in action.|PageOut is McGraw-HillĹźs unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if youĹźre short on time, we even have a team ready to help you create your site!|You can customize this text. McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.


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