27,88 zł

Trzy filary biznesu w Internecie Jellinek

Literatura / Ekonomia i biznes

Trzy filary biznesu w Internecie to pozycja ukazująca 3 obszary, w którym musisz być aktywny, jeśli chcesz, by Twój biznes rozwijał się dynamicznie. Obszary te to Wizerunek, Klienci oraz Świadomość marki.Dzięki wykorzystaniu nowoczesnych narzędzi marketingowych już jutro możesz konkurować z największymi firmami prowadząc nawet małą, lokalną firmę. Z książki dowiesz się również jakie są najczęstsze błędy firm, chcących świadomie budować swój potencjał i co zrobić, by ich uniknąć. Już czas, by Twój biznes nabrał właściwego rozpędu a prowadzone działania marketingowe miały odpowiednią formę i właściwy kierunek.Czas na efekty! Czas na rozwój, Czas na Trzy filary biznesu w Internecie!

Sklep: Booksnet.pl

85,92 zł

Disease Concept of Alcoholism Martino Fine Books

Książki / Literatura obcojęzyczna

Reprint of 1960 Edition. Jellinek was the founder of the Yale Center of Alcohol Studies and several other research centers. Jellinek coined the expression "the disease concept of alcoholism", and significantly accelerated the movement towards the medicalization of drunkenness and alcohol habituation. This book was considered the most careful and penetrating analysis of its theme up to its time of publication. In 1960 he left Yale to develop work on alcoholism for the World Health Organization and other research centers concerned with the study of alcoholism. The Disease Concept of Alcoholism is now considered a classic work in the field.

Sklep: Libristo.pl

168,83 zł

Die normative Kraft des Faktischen Nomos Verlagsges.MBH + Co

Książki / Literatura obcojęzyczna

Georg Jellinek war der bedeutendste Vertreter der Staatslehre seiner Zeit. Bis heute wird er in der internationalen Literatur diskutiert. Ob Zwei-Seiten-Lehre, Drei-Elemente-Lehre oder Vier-Status-Lehre - Jellinek schrieb sich mit prägnanten numerischen Formeln in die Geschichte der Staatstheorie und Staatsrechtslehre ein. Seine Formel von der "normativen Kraft des Faktischen" gehört längst zum festen Bestand der politischen Publizistik. Sein opusmagnum, die "Allgemeine Staatslehre" wurde bereits bei ihrem Erscheinen als Meisterwerk gefeiert und rasch in alle Weltsprachen übersetzt. Für Max Weber, auf den er starken Einfluss ausübte, war Jellinek der einzige Vertreter seines Fachs von Weltgeltung.Die Beiträge dieses Bandes diskutieren die zentralen Aspekte der Staatstheorie Jellineks und prüfen sie im Blick auf ihre Relevanz für die Lösung heutiger Problemstellungen, nicht zuletzt für die Fragen der Staatlichkeit und des Verbandscharakters der Europäischen Union.Zu den Arbeitsgebieten des Herausgebers Andreas Anter gehören die Staatstheorie, Politische Ideengeschichte und Verfassungspolitik.Mit Beiträgen vonAndreas Anter, Hans Boldt, Stefan Breuer, André Brodocz, Jens Kersten, Dieter Koop, Oliver Lepsius, Walter Pauly, Martin Siebinger

Sklep: Libristo.pl

1119,32 zł

The Psychological Basis of Perfumery Springer Netherlands

Książki / Literatura obcojęzyczna

During the many years of its publication and subsequent revisions, Paul Jellinek's book has been the standard work on its subject. This new edition, translated into English for the first time, was conceived in response to the increased interest in recent years in perfumes and the sense of smell. This interest has come not only from within the highly competitive perfumery industry, but also from psychologists and market researchers. The original text has impressively withstood the test of time and the approach of this new book has been to supplement it with chapters that are now of critical importance, but which were only touched upon in the original book. A market researcher looks at why people use perfumes; a psychologist examines the motivation of perfume choice; another psychologist discusses odours and a perfumer looks at the effects of odours on human experience and behaviour. In the final chapter the editor compares the original author's views with those of today's experts and suggests which aspects are still valid and in what areas divergent views now prevail. This book is written principally to provide a scientific basis to the craft of perfumery and to enable formulators and marketeers to understand why the smells they create and sell have the effect they do. It allows a systematic approach to the development of these products. Others outside the industry, including psychologists in academia, will find the book an essential reference source.

Sklep: Libristo.pl

34,96 zł

Trzy filary biznesu w internecie kompleksowy przewodnik po narzędziach e-marketingowych JELLINEK Agencja Interaktywna

Książki / Literatura obcojęzyczna

Książka jest zbiorem porad dotyczących najlepszych form promocji i rozwoju firmy w oparciu o trzy filary: WIZERUNEK, KLIENTÓW i OPINIĘ. Dzięki lekturze poznasz najnowsze trendy w e-marketingu, dowiesz się czym jest GDN, Google AdWords, pozycjonowanie i w jaki sposób działają ich mechanizmy. Nauczysz się, jak unikąć podstawowych błędów przy tworzeniu strony, z jakimi agencjami pracować i w jaki sposób rozliczać efekty ich działań. W książce pojawia sie odpowiedź na puytanie, które nurtuje większość przedsiębiorców: Co robić aby wyróżnić się na rynku i pokonać konkurencję?

Sklep: Libristo.pl

1178,61 zł

Perfumery - Practice and Principles John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

A text/reference regarding the structure and function of components used in perfume development and the process of developing perfumes. Covers gas chromatography, mass spectrometry and a host of other analytical techniques; the esthetics and techniques of perfume development; the manifold and ever--changing safety--related requirements of countries and customers; concerns about the environmental impact of materials and impurities which affect the perfumera s work.

Sklep: Libristo.pl

112,34 zł

I, Pierre Riviere, having slaughtered my mother, my sister, and my brother University of Nebraska Press

Książki / Literatura obcojęzyczna

To free his father and himself from his mother's tyranny, Pierre Riviere decided to kill her. On June 3,1835, he went inside his small Normandy house with a pruning hook and cut to death his mother, his eighteen-year-old sister, and his seven-year-old brother. Then, in jail, he wrote a memoir to justify the whole gruesome tale. Michel Foucault, author of "Madness and Civilization and Discipline and Punish," collected the relevant documents of the case, including medical and legal testimony, police records. and Riviere's memoir. The Riviere case, he points out, occurred at a time when many professions were contending for status and power. Medical authority was challenging law, branches of government were vying. Foucault's reconstruction of the case is a brilliant exploration of the roots of our contemporary views of madness, justice, and crime.

Sklep: Libristo.pl

563,27 zł

Biology of Alcoholism Springer-Verlag New York Inc.

Książki / Literatura obcojęzyczna

Pathogenesis is defined in Blakiston's Medical Dictional), as "the course of development of disease, including the sequence of processes or events from inception to the characteristic lesion or disease. " The central position of the word "pathogenesis" in the titles of Volumes 6 and 7 in itself connotes a bias on the part of the editors in favor of the disease concept of alcoholism, inasmuch as the end product of the pathogenetic process is presumed to be a disease. But the disease model as here conceptualized is vastly different from that of Jellinek, or of Alcoholics Anonymous, or of psychoanalysis. In those theories, alcoholism is seen as the inevitable consequence of some specific flaw in the heredity or the experience of the afflicted individual that inexorably leads to alcoholism. In these present volumes, the alcoholic syndrome is viewed rather as the outgrowth of the interaction of a variety of biological, psychological, and social influences which, depending on the predom inance of one or another, may lead to different types of alcoholism. This view, which has been labeled the bio-psycho-social perspective, encompasses a larger view of the dynamics of the development of alcoholism, incorporating data from each of the phenomenologic levels involved. An additional complication arises from the fact that the physiolog ical and psychosocial stigmata of alcoholics, which are probably most often the result of prolonged drinking, frequently have come to be considered as causes of the disease.

Sklep: Libristo.pl

269,22 zł

Austro Daimler. Bd.1 Kral, Berndorf

Książki / Literatura obcojęzyczna

Zur gleichen Zeit als Josef Eduard Bierenz, Generalimporteur und Vertrauter von Gottlieb Daimler, eine Produktionsstätte für eine Automobilfabrik in Österreich suchte, betrat am Ostersonntag 1899 der Wiener Neustädter Fabrikbesitzer Eduard Fischer die Redaktion des Neuen Wiener Tagblattes und erkundigte sich beim Redakteur Adolf Schmal-Filius nach Möglichkeiten, ins Automobilgeschäft einzusteigen - und der Herr Redakteur wusste von den Plänen der Daimlergesellschaft in Stuttgart ... Bereits im Mai 1900 war das erste Neustädter Automobil fertiggestellt und weitere 16.000 werden bis 1934 folgen. Das Buch erzählt über technische Innovationen der Herren Paul Daimler, Ferdinand Porsche, Igo Etrich, Karl Rabe, Franz Xaver Reimspieß und Alfred Neubauer. Es gibt aber auch Stimmungsbilder über die gesellschaftliche Einbindung und das Zusammenwachsen des Adels mit dem Bürgertum in einer Zeit des rasanten Fortschritts. Innovative Persönlichkeiten wie der SchwechaterBierbrauer Theodor Dreher, das Verkaufsgenie Emil Jellinek-Mercedes, der Sascha-Film -Begründer Alexander Graf Kolowrat, der Bankkaufmann Camillo Castiglioni und die Militärs Robert Wolf und Ottokar Landwehr spielen eine besondere Rolle. Geniale Konstruktionen wie der Prinz Heinrich-Wagen und die Aero-Daimler -Flugzeugmotoren oder die benzin-elektrischen Schwertransportsysteme und Oberleitungsbusse sind nur einige Beispiele aus der High-Tech-Schmiede in Wiener Neustadt, die zum Weltruhm der Marke Austro Daimler beitrugen. Eines der Ziele war es, ein nicht nur für Technikfreaks interessantes Werk zu verfassen, sondern auch Einblicke in das Alltagsleben zu vermitteln.Einerseits staunt man über das extreme Arbeitspensum der Direktoren Fischer und Porsche, andererseits über die schwierigen Lebensumstände der Arbeiterschaft, vor allem während des Ersten Weltkrieges.Bereichert durch viele bisher unveröff entlichte Bilder und Werbegrafiken vermittelt dieses Werk einen tiefen Einblick in die ab 1913 eigenständige österreichische Automobilfabrik.

Sklep: Libristo.pl

358,06 zł

Scher and Daniel's Nails Springer International Publishing AG

Książki / Literatura obcojęzyczna

This thoroughly updated 4th Edition of this highly regarded text continues to provide the latest therapeutic and surgical information on nail disease and disorders. It expands and updates all areas of onychology, including the newest in diagnostic techniques for nail diseases, a segment of dermatology that not only proves more difficult than cutaneous disorders but also is an exciting and innovative area on the frontier of skin research.Scher and Daniel's Nails: Diagnosis, Surgery, Therapy provides an update of therapeutic advances to help the resident, practitioner, and related healthcare provider (podiatrist, nurse, primary care physician, and all involved in nail care). A major section is devoted to nail surgery and nail pathology, both of which have been behind compared to other aspects of dermatology. There is also extensive information on the billion dollar nail cosmetics industry, which will bring this text to the attention of all nail technicians (several hundred thousand in the US alone) as well as to cosmeticians and manufacturers.

Sklep: Libristo.pl

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