The Bright Side and the Dark Side of Patient Empowerment: Co-Creation and Co-Destruction of Value in the Healthcare Environment

Książki

Sklep: KrainaKsiazek.pl

Digital Marketing Strategies for Value Co-creation Springer, Berlin

Książki / Literatura obcojęzyczna

Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a connection to the brand and with other members while forming a disconnection from those not belonging to the community. It should also have rituals and traditions that join members together over a revered commonality, and moral responsibility in contributing to the community. Indeed, brands play active roles in securing degrees of activity in OBCs' through content that offers members the quality of engagement they seek.This book focuses on contemporary digital marketing issues in OBCs, offering a comprehensive examination of consumers' response to active engagement in such communities. It discusses how brands can tap into the various levels of participation, engagement and online conversations in the development of marketing strategy and ultimately examines how an online brand community strengthens value co-creation.  Balancing theory with practical approaches, this book gives serious treatment to an important yet until now overlooked area of digital marketing strategy, providing an important resource for scholars, students and practitioners.

Sklep: Libristo.pl

Brave Together: Lead by Design, Spark Creativity, and Shape the Future with the Power of Co-Creation MCGRAW HILL BOOK CO

Książki / Literatura obcojęzyczna

Sklep: Libristo.pl

Co-creation for Responsible Research and Innovation Springer Nature Switzerland AG

Książki / Literatura obcojęzyczna

This open access book summarizes research being pursued within the SISCODE (Society in Innovation and Science through CO-DEsign) project, funded by the EU under the H2020 programme, the goal of which is to set up an analytical, reflective and learning framework to explore the transformations in initiatives and policies emerging from the interaction between citizens and stakeholders. The book provides a critical analysis of the co-design processes activated in 10 co-creation labs addressing societal challenges across Europe. Each lab as a case study of real-life experimentation is described through its journey, starting from the purpose on the ground of the experimentation and the challenge addressed. Specific attention is then drawn on the role of policies and policy maker engagement. Finally, the experimentation is enquired in terms of its output, transformations triggered within the organization and the overall ecosystem, and its outcomes, opening the reasoning towards the lessons learnt and reflections that the entire co-creation journey brought.

Sklep: Libristo.pl

Communaute En Ligne De Co - Creation D'experience Touristique

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>EconomicsKsiążki Obcojęzyczne>Angielskie>Economics, finance, ...

0x002e2f3700000000

Sklep: Gigant.pl

Kredki Jumbo 12 Kolorów Color Creation

Dziecko>art. szkolne i papiernicze>Przybory rysunkowe>Kredki

0x0074986e00000000

Sklep: Gigant.pl

Reinventing Branding Via Co - Creation & Innovation

Książki Obcojęzyczne>Angielskie>Society & social sciences>Society & culture: general>Media studies

0x002e776100000000

Sklep: Gigant.pl

Kredki Ołówkowe 12 Kolorów Color Creation

Dziecko>art. szkolne i papiernicze>Przybory rysunkowe>Kredki

0x0074986000000000

Sklep: Gigant.pl

Value Co - Creation In Seller - Reseller Relationships

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Business & management>Management & management techniques

0x00293ffd00000000

Sklep: Gigant.pl

Kredki Trójkątne 12 Kolorów Color Creation

Dziecko>art. szkolne i papiernicze>Przybory rysunkowe>Kredki

0x0074987c00000000

Sklep: Gigant.pl

Value Co - Creation In Sport Management

Książki Obcojęzyczne>Angielskie>Lifestyle, sport & leisure>Sports & outdoor recreation>Sporting events & management>Sports management &...

0x001d513400000000

Sklep: Gigant.pl

Radiant Mandala Diversity!: 25 Mandalas to Color. Includes Geometric Mandalas, Animal-, Flower-, Autumn-, Country Mandalas and Creation Mandala!

Książki

Sklep: KrainaKsiazek.pl

Color a Creation Gemstones: Volume 3

Książki

Sklep: KrainaKsiazek.pl

Zestaw szkolny Color Creation

Zabawki

Zestaw szkolny Color Creation    Zestaw 16 przyborów szkolnych Myszka Minnie Zestaw szkolny Color Creation, który składa się z piórnika, ołówka, temperówki i linijki (15 cm). Wszystkie elementy ozdobione są efektownymi aplikacjami. Zestaw - zapakowany w plastikowe etui - wykonany został z wysokiej jakości materiałów, które nie są szkodliwe dla zdrowia dziecka. Z pewnością zestaw stanowić będzie ważne uzupełnienie wyposażenia dziecka.

Sklep: Krasta.pl

Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Książki

Sklep: KrainaKsiazek.pl