57,99 zł

The Four Purposes Of Life

Książki Obcojęzyczne>Angielskie>Health & personal development>Self-help & personal development>Popular psychology

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Sklep: Gigant.pl

61,49 zł

Four Purposes of Life H J Kramer

Książki / Literatura obcojęzyczna

Aims to help readers clarify their direction and unique life purpose.

Sklep: Libristo.pl

520,96 zł

Victorian Songhunters Scarecrow Press

Książki / Literatura obcojęzyczna

Victorian Songhunters is a pioneering history of the rediscovery of vernacular song-street songs that have entered oral tradition and have been passed from generation to generation-in England during the late Georgian and Victorian eras. In the nineteenth century there were four main types of vernacular song: ballads, folk lyrics, occupational songs, and national songs. The discovery, collecting, editing, and publishing of all four varieties are examined in the book, and over seventy-five selected examples are given for illustrative purposes. Key concepts, such as traditional balladry, broadside balladry, folksong, and national song, are analyzed, as well as the complicated relationship between print and oral tradition and the different methodological approaches to ballad and song editing. Organized chronologically, Victorian Songhunters sketches the history of English song collecting from its beginnings in the mid-seventeenth century; focuses on the work of important individual collectors and editors, such as William Chappell, Francis J.Child, and John Broadwood; examines the growth of regional collecting in various counties throughout England; and demonstrates the considerable efforts of two important Victorian institutions, the Percy Society and its successor, the Ballad Society. The appendixes contain discussions on interpreting songs, an assessment of relevant secondary sources, and a bibliography and alphabetical song list. Author E. David Gregory provides a solid foundation for the scholarly study of balladry and folksong, and makes a significant contribution to our understanding of Victorian intellectual and cultural life.

Sklep: Libristo.pl

217,87 zł

Diaspora Harvard University Press

Książki / Literatura obcojęzyczna

What was life like for Jews settled throughout the Mediterranean world of Classical antiquity--and what place did Jewish communities have in the diverse civilization dominated by Greeks and Romans? In a probing account of the Jewish diaspora in the four centuries from Alexander the Great's conquest of the Near East to the Roman destruction of the Jewish Temple in 70 C.E., Erich Gruen reaches often surprising conclusions. By the first century of our era, Jews living abroad far outnumbered those living in Palestine and had done so for generations. Substantial Jewish communities were found throughout the Greek mainland and Aegean islands, Asia Minor, the Tigris-Euphrates valley, Egypt, and Italy. Focusing especially on Alexandria, Greek cities in Asia Minor, and Rome, Gruen explores the lives of these Jews: the obstacles they encountered, the institutions they established, and their strategies for adjustment. He also delves into Jewish writing in this period, teasing out how Jews in the diaspora saw themselves. There emerges a picture of a Jewish minority that was at home in Greco-Roman cities: subject to only sporadic harassment; its intellectuals immersed in Greco-Roman culture while refashioning it for their own purposes; exhibiting little sign of insecurity in an alien society; and demonstrating both a respect for the Holy Land and a commitment to the local community and Gentile government. Gruen's innovative analysis of the historical and literary record alters our understanding of the way this vibrant minority culture engaged with the dominant Classical civilization.

Sklep: Libristo.pl

177,30 zł

Consumer Behavior Building Marketing Strategy With Ddb Need McGraw-Hill

Biznes

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.New Cases: New cases in this edition highlighting the most current trends and development in consumer behavior include Crest Rejuvenating Effects, Skoda's UK Turnaround Attempt, McDonald's Social Responsibility Report, The Mosquito Magnet, Levi's Blues, Hardiplank's Pull Strategy, National Campaign to Prevent Teen Pregnancy, Supermarket Shopping in Europe, General Motors Electric Vehicle-EV, Vespa Boutique, Encouraging the Early Detection of Diseases, and Safer Cigarettes?The cases generate classroom discussion, help students apply what theyĹźve learned from the chapter materials and show consumer behavior in practice.|More Global Examples: This edition has more global examples throughout the text and several of the cases are devoted to global issues to give students a balanced look at consumer behavior here and abroad and to analyze similarities and differences between US and global markets.|Increased Internet Integration: Examples of the Internet and its impact on consumer behavior have been increased throughout the text. The impact the Internet has on buyer behavior is especially significant and is explored this in detail through current, relevant examples to illustrate its power and importance in the consumer behavior realm.|DDB Needham Lifestyle Data Analyses: Each relevant chapter poses a series of questions that require students to analyze data from the annual DDB Needham Lifestyle survey. These data are available in spreadsheet format on the disk that accompanies this text. These exercises increase studentsĹź data analysis skills as well as their understanding of consumer behavior.|Opening Vignettes- Each chapter begins with a practical example that introduces the material in the chapter. These involve situations in which businesses, government units, or nonprofit organizations have used or misused consumer behavior principles.|Consumer Insights- These boxed discussions provide an in-depth look at a particularly interesting consumer study or marketing practice. Each has several questions with it that are designed to encourage critical thinking by the students.|Consumer Insights: These boxes are in each chapter and illustrate an interesting consumer behavior example that brings CB to life and asks the student to think critically about the issue and solve the problem.|Integrated Coverage Ethical/Social Issues: Marketers face numerous ethical issues as they apply their understanding of consumer behavior in the marketplace. The authors describe and discuss many of these issues. In addition, Chapter 20 is devoted to the consumerism movement and the regulation of marketing practice. Several of the cases are also focused on ethical or regulatory issues, including all of the cases following Part Six.|International Examples: As with past editions, the authors always include a solid balance of international examples throughout, specifically in Chapter 2, and in several of the cases. These examples give the students an opportunity to see how cultures impact consumer behavior.|Internet Exercises: The Internet is a major source of data on consumer behavior and an excellent way for marketers to use their knowledge of consumer behavior to influence consumers. A section at the end of each chapter has Internet assignments. These serve two purposes: to teach students how to use the Internet as a research tool to learn about consumers and consumer behavior and to enhance studentsĹź understanding of how marketers are approaching consumers using this medium.|Opening Vignettes: Each chapter begins with interesting and practical examples that introduce the chapter material. These involve situations in which businesses, government units, or nonprofit organizations have used or misused consumer behavior principles and show the student the impact and outcome of business decisions.|Application Activities: The final learning aid at the end of each chapter is a set of application exercises-they range in complexity from short evening assignments to term projects. The student utilizes chapter material in conjunction with external activities such as visiting stores to observe point- of purchase displays, interviewing customers or managers, or evaluating television ads.|Four-Color Illustrations: Print ads, Web pages, storyboards, and photos of point-of-purchase displays and packages appear throughout the text. Each is directly linked to the text material both by text references to each illustration and by the descriptive comments that accompany each illustration.|Review Questions: Students can test their comprehension of chapter key terms and concepts.|Discussion Questions: These questionscan serve as in-class activities or outside studying and have students apply their knowledge to consumer behavior situations.|Application Activities: This final learning aid at the end of each chapter is a set of application exercises, which asks the student to use what theyĹźve learned in an out-of-class setting. Students must visit stores to observe point-of-purchase displays, interview customers or managers, or evaluate television ads. They range in complexity from short evening assignments to term projects and help the student see consumer beahvior in action.|PageOut is McGraw-HillĹźs unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if youĹźre short on time, we even have a team ready to help you create your site!|You can customize this text. McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.

Sklep: Albertus.pl

Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice

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