Kontakt
tel. ( 32 ) 444 93 66
Kopaczów
Popularne produkty
Książki - Literatura obcojęzyczna
Popularne marki
, Createspace independent publishing platform, Independently published, Cambridge university press, Oxford university press, Penguin books, Taylor & francis ltd
Rekomendcja klientów
Monitorowana jakość obsługi
- opinie pozytywne: 0
- opinie neutralne: 0
- opinie negatywne: 0
Libristo.pl > Oferowane produkty > Książki - Literatura obcojęzyczna > Making of a Name
Oxford University Press Inc
Opis
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them. Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have. "Right now, all over America, millions of freelancers are starting companies, inventing products and marketing their services.Whether they're laid-off dot-com kids or unfulfilled Boomers, they have one thing in common--they all need names. Sadly for them, there's no book on the market that lays out the process. Rivkin and Sutherland's book will fill that gap. It's packed with useful 'how to' as well as tales both inspiring and cautionary: back-stories on the brand names we know--and why we love or hate them." --Laurie Pollock, formerly Senior Partner, Planning Director at Ogilvy & Mather Advertising in New York
Dane techniczne
ISBN | 9780195168723 |
---|---|
Producent | Oxford University Press Inc |
Ilość stron | 286 |
Okładka | Twarda |
Rok wydania | 2004 |
Wybrani autorzy | Steve Rivkin |
Sklepy z Making of a Name
Sposoby płatności
- Płatność przy odbiorze
- Przelew bankowy
- Karta kredytowa
Dostawa towaru
- Wskaźnik dostępności towaru
- Śledzenie stanu zamówienia
- Poczta Polska
- Przesyłka kurierska
Powiększ zdjęcie
Cena: 238,77 zł
wysyłka b/d
Sprzedawca
Libristo.pl
Główna 22
59-921 Kopaczów
Kontakt
Infolinia: ( 32 ) 444 93 66
Adres www
data aktualizacji oferty: 23.04.2024 | zgłoś błąd