libristo there s a customer born every minute 4894068
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There's A Customer Born Every Minute
Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Business & management
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Sklep: Gigant.pl
The Double Trouble Society Penguin Books
Książki / Literatura obcojęzyczna
What do you get if you mix together two best friends, a witch's curse and a haunted house? A spell-binding mystery from acclaimed performer and bestselling author Carrie Hope Fletcher - star of Andrew Lloyd Webber's Cinderella.They say children who are born on Friday 13th are immune to evil spirits. Whilst Ivy and Maple liked to believe that was true, it didn't stop them checking for monsters under their bed each and every night. Ivy and Maple have been best friends ever since they were born at exactly the same minute twelve years earlier. They're always on the look-out for a new adventure but unfortunately Crowood Peak is officially the most boring town in the world.Or at least it was until children start to mysteriously disappear and, even stranger, none of the grown-ups seem to have noticed . . . It's up to the Double Trouble Society to work out what's going on. All the evidence points to the old mansion next door with strange green lights in the windows and a new owner who looks suspiciously like a witch! Can Ivy and Maple solve the mystery of Hokum House and rescue their friends or will they be next on the witch's list of victims?
Sklep: Libristo.pl
Like, Comment, Subscribe Penguin LCC US
Książki / Literatura obcojęzyczna
The definitive, deeply reported account of YouTube, the company that upended media, culture, industry, and democracy by a leading tech journalistAcross the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works. Like, Comment, Subscribe is the first book to reveal the inside story of YouTube s technology and business, detailing how it helped Google, its parent company, achieve unimaginable power, a narrative told through the people who run YouTube and the stars born on its stage. It s the story of a revolution in media and an industry run amok, how a devotion to a simple idea let everyone broadcast online and make money doing so unleashed an outrage and addiction machine that spun out of the company s control and forever changed the world. Mark Bergen, a top technology reporter at Bloomberg, might know Google better than any other reporter in Silicon Valley, having broken numerous stories about its successes and scandals. His deep access inside the company makes Like, Comment, Subscribe a thrilling, character-driven story of technological and creative ingenuity and the hubris that undermined it.
Sklep: Libristo.pl
Marketing Management Prentice Hall
Biznes
For upper-level undergraduate or MBA "core" courses in Marketing Management.This book is perfect for getting to the core concepts for any Marketing Management course, but particularly fitting for instructors who like to introduce cases and other source material. Unique and central to this book is the Marketing Strategy Framework, which is introduced in chapter two and continues throughout the rest of the book.Marketing strategy focus-With spotlights on cross-functional relationships. Provides students with a concise presentation with a strategic orientation.NEW - Product Decisions coverage in Chapter 7. Provides students with more material on branding and product positioning as well as discussion about product line decisions.NEW - Customer Relationship Management Chapter 14-In-depth coverage includes conceptual approach and CRM implementation tactics. Develops students' abilities to maintain and enhance long-term relationships with customers.Additional coverage in Chapter 11, Direct Marketing.NEW - Strategies for Technologies and Global Marketing-Fully integrated throughout the text. Numerous non-U.S. examples convey a global view befitting today's open economy.NEW - Product Coverage-All new product coverage is now covered in consecutive chapters. Coverage of launching new products has also been expanded. The impact of the Internet-Weaves a strong information technology (IT) and online emphasis throughout the book, including examples of Internet use, links to relevant websites, profiles of high-tech markets, and more. Shows students how information technology and the Internet have dramatically affected today's marketing manager's job, preparing them for their own technology-charged careers.Solid Pedagogical FrameworkFlexibility in and out of the classroom. Concise text enables instructors to use stand alone of supplement with cases and readings.Visit www.prenhall.com/ custombusiness NEW - Video Shorts-Short vignettes and discussion questions appear at the end of every chapter, to be used with brand new 3-to-4 minute videos that accompany this edition. The video clips can be access at www.prenhall.com/winer or in the Instructor's Video Library. Chapter Brief and Case-Provides roadmap of key concepts. Contemporary real world situation offers a context to apply chapter's material to the marketing decision process.In-Depth Look-In each chapter, highlights how a real-world company practices a particular marketing concept. Examples of Real Companies and Real Strategies-Highlights how an actual company has applied a specific marketing strategy or program. Executive Summaries-At the end of each chapter, the "Executive Summary" recaps the chapter's main points. End-of-Chapter Questions-Following the "Executive Summary," a series of chapter questions permits students to review and apply the material they have learned in the chapter.
Sklep: Albertus.pl
P. T. Barnum Columbia University Press
Książki / Literatura obcojęzyczna
I believe hugely in advertising and blowing my own trumpet, beating the gongs, drums, to attract attention to a show, Phineas Taylor Barnum wrote to a publisher in 1860. "I don't believe in 'duping the public,' but I believe in first attracting and then pleasing them." The name P.T. Barnum is virtually synonymous with the fine art of self-advertisement and the apocryphal statement, "There's a sucker born every minute." Nearly a century after his death, Barnum remains one of America's most celebrated figures. In the Selected Letters of P.T. Barnum, A.H. Saxon brings together more than 300 letters written by the self-styled "Prince of Humbugs." Here we see him, opinionated and exuberant, with only the rarest flashes of introspection and self-doubt, haggling with business partners, blustering over politics, and attempting to get such friends as Mark Twain to endorse his latest schemes. Always the king of showmen, Barnum considered himself a museum man first and was forever on the lookout for "curiosities," whether animate or inanimate.His early career included such outright frauds as Joice Heth, the "161-year-old nurse of George Washington," and the Fejee Mermaid-the desiccated head and torso of a monkey sewn to the body of a fish. Although in later years he projected a more solid, respectable image-managing the irreproachable "legitimate" attraction Jenny Lind, becoming a leading light in the temperance crusade, founding the Barnum & Bailey Circus-much of his daily existence continued to be unabashedly devoted to manipulating public opinion so as to acquire for himself and his enterprises what he delightedly termed "notoriety." His famous autobiography, The Life of P.T. Barnum, which he regularly augmented during the last quarter century of his life, was itself a masterpiece of self-promotion. "Will you have the kindness to announce that I am writing my life & that fifty-seven different publishers have applied for the chance of publishing it," he wrote to a newspaper editor, adding, "Such is the fact-and if it wasn't, why still it ain't a bad announcement." The Selected Letters of P.T. Barnum captures the magic of this consummate showman's life, truly his own "greatest show on earth."
Sklep: Libristo.pl
Trading Price Action Trading Ranges - Technical Analysis of Price Charts Bar by Bar for the Serious Trader John Wiley & Sons Inc
Książki / Literatura obcojęzyczna
Praise for Trading Price Action Trading Ranges "Al Brooks has written a book every day trader should read. On all levels, he has kept trading simple, straightforward, and approachable. By teaching traders that there are no rules, just guidelines, he has allowed basic common sense to once again rule how real traders should approach the market. This is a must-read for any trader that wants to learn his own path to success." -Noble DraKoln, founder, SpeculatorAcademy.com, and author of Trade Like a Pro and Winning the Trading Game "A great trader once told me that success was a function of focused energy. This mantra is proven by Al Brooks, who left a thriving ophthalmology practice to become a day trader. Al's intense focus on daily price action has made him a successful trader. A born educator, Al also is generous with his time, providing detailed explanations on how he views daily price action and how other traders can implement his ideas with similar focus and dedication. Al's book is no quick read, but an in-depth road map on how he trades today's volatile markets, complete with detailed strategies, real-life examples, and hard-knocks advice."-Ginger Szala, Publisher and Editorial Director, Futures magazine Over the course of his career, author Al Brooks, a technical analysis contributor to Futures magazine and an independent trader for twenty-five years, has found a way to capture consistent profits regardless of market direction or economic climate. And now, with his new three-book series-which focuses on how to use price action to trade the markets-Brooks takes you step by step through the entire process. In order to put his methodology in perspective, Brooks examined an essential array of price action basics and trends in the first book of this series, Trading Price Action TRENDS . Now, in this second book, Trading Price Action TRADING RANGES , he provides important insights on trading ranges, breakouts, order management, and the mathematics of trading. Page by page, Brooks skillfully addresses how to spot and profit from trading ranges-which most markets are in, most of the time-using the technical analysis of price action.Along the way, he touches on some of the most important aspects of this approach, including trading breakouts, understanding support and resistance, and making the most informed entry and exit decisions possible. Throughout the book, Brooks focuses primarily on 5 minute candle charts-all of which are created with TradeStation-to illustrate basic principles, but also discusses daily and weekly charts. And since he trades more than just E-mini S&P 500 futures, Brooks also details how price action can be used as the basis for trading stocks, forex, Treasury Note futures, and options.
Sklep: Libristo.pl
Fool Proof HarperCollins Publishers Inc
Książki / Literatura obcojęzyczna
The fear of playing the fool is a universal psychological phenomenon and an underappreciated driver of human behavior; in the spirit of Malcolm Gladwell's Blink, Dan Ariely's Predictably Irrational, and Susan Cain's Quiet, Fool Proof tracks the implications of the sucker construct from personal choices to cultural conflict, ultimately charting an unexpected and empowering path forward.In the American moral vernacular, we have a whole thesaurus for victims of exploitation. They are suckers (born every minute), fools (not suffered gladly), dupes, marks, chumps, pawns, and losers. Fool me once, shame on you; fool me twice, shame on me. Cultural stories about suckers abound too: the Trojan Horse, the Boy Who Cried Wolf, the Emperor's New Clothes, even Hansel and Gretel. If you believe that, I have a bridge to sell you. Don't go out with him; he only wants one thing. The fear of playing the fool is not just a descriptive fact; it is a prescriptive theme: Don't let that be you. Most of us are constantly navigating two sets of imperatives: how to be successful and how to be good. The fear of being suckered whispers that you can't do both, operating as a quiet caution against leaps of faith and acts of altruism. University of Pennsylvania law professor and moral psychologist Tess Wilkinson-Ryan brings evidence from studies in psychology, sociology, and economics to show how the sucker construct shapes, and distorts, human decision-making. Fool Proof offers the first in-depth analysis of the sucker's game as implicit worldview, drawing evidence everywhere from grocery shopping to international trade deals, from road rage to #MeToo. Offering real-world puzzles and stories, Wilkinson-Ryan explores what kinds of hustles feel like scams and which ones feel like business as usual, who gets pegged as suckers and who gets lauded as saints. She takes deep dives into areas like the psychology of stereotyping, the history of ethnic slurs, and the economics of the family-and shows how the threat of being suckered is deployed to perpetuate social and economic hierarchies. Ultimately, Fool Proof argues that the goal is not so much to spot the con as to renegotiate its meaning. The fear of being suckered can be weaponized to disrupt cooperation and trust, but it can also be defused and reframed to make space for moral agency and social progress. Facing the fear of being suckered head-on means deciding for ourselves what risks to take, what relationships to invest in, when to share, and when to protest-drafting a new template for how to live with integrity in a sucker's world.
Sklep: Libristo.pl
This Time Next Year Cornerstone
Książki / Literatura obcojęzyczna
2020's most perfect pick-me-up. Refreshingly romantic and certain to hold a special place in your heart, This Time Next Year is essential reading for fans of Jojo Moyes, Josie Silver and Lucy Diamond. 'Heart-warming and unashamedly romantic' RUTH JONES'Sparkling and uplifting' MHAIRI MCFARLANE'Every page of this book is perfect' CRESSIDA MCLAUGHLIN'A beautiful debut full of heart, soul and serendipity with characters you can't help but fall in love with.' ALEX BROWN'This Time Next Year will make you laugh, cry and keep reading long into the night - it's the escapist read everyone needs right now.' HOLLY MARTIN_____________________________________________Get ready to fall for this year's most extraordinary love storyQuinn and Minnie are born on New Year's Eve, in the same hospital, one minute apart.Their lives may begin together, but their worlds couldn't be more different. Thirty years later they find themselves together again in the same place, at the same time. What if fate is trying to bring them together?Maybe it's time to take a chance on love..._____________________________________________Early readers are falling in love with This Time Next Year:'This is a book that I will definitely be re-reading... I fell in love with the characters.' 'This Time Next Year is utterly refreshing. Filled with love (a little lust) and laughter.''I enjoyed this beautiful and romantic story.The plot was well crafted and the characters were people I could relate to and empathise with. Definitely recommended.' 'The characters were great and I was sad to finish the book as I would no longer be spending time in their company. The story is lovely and also believable, I will be recommending this book to all my friends.''You'll start the book because it sounds cute, you'll keep reading it because the plot keeps unfolding and not once does it stand still or stagnate and you'll re-read it because you love all the people encapsulated within the pages so much.''I would really recommend this to anyone that really do believe in fate, enjoys proposals from a knight on a unicorn and knows that love will always win.''I absolutely loved it, truly one of the best books I have read.'
Sklep: Libristo.pl
The Girl on the Train Random House UK
Książki / Literatura obcojęzyczna
THE RUNAWAY SUNDAY TIMES NO.1 BESTSELLER AND THRILLER OF THE YEAR'Really great suspense novel. Kept me up most of the night. The alcoholic narrator is dead perfect' STEPHEN KINGRachel catches the same commuter train every morning. She knows it will wait at the same signal each time, overlooking a row of back gardens. She
Sklep: Libristo.pl
Art of the Con Rowman & Littlefield
Książki / Literatura obcojęzyczna
A sucker is still born every minute. In this modern and interconnected world, con-men are lurking everywhere - it's never been easier for them to dupe us, take from us, and infiltrate our lives. One of the world's leading and celebrated experts on con-games takes the reader through the history of cons, how they've been updated to the modern age, how they work, how to spot them, and how to protect yourself from being the victim of one.R. Paul Wilson is a con-man who works for the other side - our side. He has spent a lifetime learning, performing, studying, and teaching about the ins and outs of the con world in order to open up our eyes to the dangers lurking about us - and to show us how not to get taken. Paul has never made a living as a con-man, profiting off of marks - he has used his expertise throughout his life to help people avoid cons.In this fascinating book, Paul takes the reader through the history and developments of the con game, what elements from the past are based on basic human psychology and have stood the test of time, what has been updated for the modern era and how it's getting used in the computer age, the structure of how these cons work, and - most importantly - how to recognize one, protect yourself and your loved ones, and avoid becoming just another sucker.
Sklep: Libristo.pl
Perfect Proposal Cornerstone
Książki / Literatura obcojęzyczna
Sophie Apperly has spent her whole life pleasing others - but when she realises her family see her less as indispensable treasure and more as general dogsbody, she decides she's had enough.So when an old friend offers her the chance of a lifetime, she decides to swap Little England for the Big Apple, and heads off to the land of opportunity. From the moment Sophie hits the bright lights of Manhattan she's determined to enjoy every minute of her big adventure. And when fate throws her together with Matilda, a spirited grande dame of New York society who invites her to Connecticut for Thanksgiving, she willingly accepts.English-born Matilda is delighted with her new friend - though her grandson Luke, undeniably attractive but infuriatingly arrogant, is anything but welcoming. When Luke arrives in England a few weeks later, Sophie hardly expects him to seek her out.But Matilda has hatched some complicated plans of her own - and so Luke has a proposal to make ...
Sklep: Libristo.pl
Les films de Elizabeth Taylor
Książki / Literatura obcojęzyczna
Elizabeth Taylor, ex-enfant prodige devenue au fil des années l'icône du glamour doré et versatile d'Hollywood, est avant tout une excellente actrice. Cet ouvrage retrace son portrait d'artiste
Sklep: Libristo.pl
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