Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing World Scientific Publishing Co Pte Ltd

Książki / Literatura obcojęzyczna

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing e

Sklep: Libristo.pl

Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment McGraw-Hill Education - Europe

Książki / Literatura obcojęzyczna

Thought leaders from the Rutgers Center for Management Development (CMD) reveal the digital marketing secrets that have helped Merck, J&J, and other top companies succeed §Strategic Digital Marketing introduces several new frameworks for understanding, applying, and implementing digital marketing strategies within organizations. Using a running theme of ROI, Greenberg and Kates introduce digital strategy and provide a framework for transforming organizations to succeed in this digital world.§Offers groundbreaking digital marketing strategies that have been developed and honed over the last several years at Rutgers by training executives from some of the world's leading brands-helping marketing professionals improve their efforts and drive sales §Includes clearly defined and easy-to-use tools that help readers determine the ROI of their efforts §CMD was featured as an organization on the cutting-edge of digital marketing by The New York Times, and it won the prestigious Making a Difference award by ASTD

Sklep: Libristo.pl

Principles of Marketing for a Digital Age SAGE Publications Ltd

Książki / Literatura obcojęzyczna

Sklep: Libristo.pl

Principles of Marketing for a Digital Age SAGE Publications Ltd

Książki / Literatura obcojęzyczna

Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digita

Sklep: Libristo.pl

Les outils du Marketing Digital ENI

Książki / Literatura obcojęzyczna

Ce livre vise

Sklep: Libristo.pl

Understanding Digital Marketing Kogan Page Ltd

Książki / Literatura obcojęzyczna

The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to dig

Sklep: Libristo.pl

Digital Marketing SAGE Publications Ltd

Książki / Literatura obcojęzyczna

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy.Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to..

Sklep: Libristo.pl

Digital Marketing Strategy Kogan Page Ltd

Książki / Literatura obcojęzyczna

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns with business objectives with this new edition of the global bestseller.

Sklep: Libristo.pl

Relationship Marketing in the Digital Age Taylor & Francis Ltd

Książki / Literatura obcojęzyczna

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of t

Sklep: Libristo.pl

Managing Biotechnology - From Science to Market in the Digital Age John Wiley and Sons Ltd

Książki / Literatura obcojęzyczna

A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing modelsBiotechnology has developed into a key innovation driver especially in the field of human healthcare. But as the biopharma industry continues to grow and expand its reach, development costs are colliding with aging demographics and cost-containment policies of private and public payers. Concurrently, the development and increased affordability of sophisticated digital technologies has fundamentally altered many industries including healthcare. The arrival of new information technology (infotech) companies on the healthcare scene presents both opportunities and challenges for the biopharma business model. To capitalize on new digital technologies from R&D through commercialization requires industry leaders to adopt new business models, develop new digital and data capabilities, and partner with innovators and payers worldwide.Written by two experts, both of whom have had decades of experience in the field, this book provides a comprehensive overview of the new business context and marketing models for biotech companies. Informed by extensive input by senior biotech executives and leading consultancies serving the industry, it analyzes the strategies and key success factors for the financing, development, and commercialization of novel therapeutic products, including strategies for engagement with patients, physicians and healthcare payers. Throughout case studies provide researchers, corporate marketers, senior managers, consultants, financial analysts, and other professionals involved in the biotech sector with insights, ideas, and models.JACQUALYN FOUSE, PhD, RETIRED PRESIDENT AND CHIEF OPERATING OFFICER, CELGENE"Biotech companies have long been innovators, using the latest technologies to enable cutting edge science to help patients with serious diseases. This book is essential to help biotech firms understand how they can-and must-apply the newest technologies including disruptive ones, alongside science, to innovate and bring new value to the healthcare system."BRUCE DARROW, MD, PhD, CHIEF MEDICAL INFORMATION OFFICER, MOUNT SINAI HEALTH SYSTEM"Simon and Giovannetti have written an essential user's manual explaining the complicated interplay of the patients who deserve cutting-edge medical care, the biotechnology companies (big and small) creating the breakthroughs, and the healthcare organizations and clinicians who bridge those worlds."EMMANUEL BLIN, FORMER CHIEF STRATEGY OFFICER AND SENIOR VICE PRESIDENT, BRISTOL-MYERS SQUIBB"If you want to know where biopharma is going, read this book! Our industry is facing unprecedented opportunities driven by major scientific breakthroughs, while transforming itself to address accelerated landscape changes driven by digital revolutions and the emergence of value-based healthcare worldwide. In this ever-changing context, we all need to focus everything we do on the patients. They are why we exist as an industry, and this is ultimately what this insightful essay is really about."JOHN MARAGANORE, PRESIDENT AND CHIEF EXECUTIVE OFFICER, ALNYLAM PHARMACEUTICALS"Since the mapping of the human genome was completed nearly 15 years ago, the biotechnology industry has led the rapid translation of raw science to today's innovative medicines. However, the work does not stop in the lab. Delivering these novel medicines to patients is a complex and multifaceted process, which is elegantly described in this new book."

Sklep: Libristo.pl

PRINCIPLES OF MARKETING PLUS PEARSON GARY ARMSTRONG WYDAWCA

Podręczniki, artykuły szkolne > Podręczniki do szkół podst. i średnich

Principles of Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition   Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it

Sklep: ksiazkitanie.pl

Valuable Content Marketing Kogan Page Ltd

Książki / Literatura obcojęzyczna

WINNER: 2016 Marketing Book of the Year; Small Biz Book Awards. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Whether you're starting a business or aiming to grow, this book shows you how to get better results from your marketing efforts.Marketing with valuable content really works - this book shows you how to grow your business by raising awareness of your brand, turning prospects into buyers and buyers into long-term fans. This fully revised second edition of Valuable Content Marketing is a clear, practical guide that helps you make sense of marketing in the digital world and learn to enjoy the journey. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for small-business owners and sales, marketing and branding professionals as well as practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like software development from Desynit to household names like HSBC.

Sklep: Libristo.pl

Principles and Practice of Marketing SAGE Publications Ltd

Książki / Literatura obcojęzyczna

When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it's also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It's a rich and fascinating area of management waiting to be explored - so welcome to Marketing! This friendly textbook will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.A supporting website includes lots of useful extra materials for your study such as videos and extra case studies to help make the text come alive - and more importantly, improve your chances of exam success and a career in marketing!

Sklep: Libristo.pl

Campaign Communication and Political Marketing John Wiley and Sons Ltd

Książki / Literatura obcojęzyczna

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.§Offers comparative analyses of campaigns from country to country§Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more§Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy§Analyses the impact of digital media and 24/7 news cycle on campaign conduct

Sklep: Libristo.pl

Handbook of Marketing Strategy Edward Elgar Publishing Ltd

Książki / Literatura obcojęzyczna

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy.Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.

Sklep: Libristo.pl