36,60 zł

Globalization & its Discontents Penguin

Biznes

Our world is changing. Globalization is not working. It is hurting those it was meant to help. And now, the tide is turning

Sklep: Albertus.pl

105,51 zł

Return to the Irrawaddy Orchid Press Publishing Limited

Książki / Literatura obcojęzyczna

Legendary botanist and explorer, Frank Kingdon-Ward records the details of his last expedition, including a fascinating account of the flora, fauna and human cultures one of the most remote corners of Asia. Legendary botanist and explorer, Frank Kingdon-Ward records the details of his last expedition, including a fascinating account of the flora, fauna and human cultures one of the most remote corners of Asia.

Sklep: Libristo.pl

291,33 zł

Redefining Shamanisms Bloomsbury Publishing

Książki / Literatura obcojęzyczna

Spiritualism and mediumship are often regarded as the product of lingering superstition in the Victorian era, and as having limited relevance in modern Anglo-American society. Scholarship to date which has considered Spiritualism as a distinct religious tradition has focussed on analysing the phenomenon in terms of spirit possession only. This volume analyses the development of shamanism (communication with the spiritual world) as a concept within North American English-speaking scholarship, with particular focus on Mircea Eliade's influential cross-cultural presentation of shamanism. By re-examining the work of Sergei Shirokogoroff, one of Eliade's principal sources, the traditional Evenki shamanic apprenticeship is compared and identified with the new Spiritualist apprenticeship. The author demonstrates that Spiritualism is best understood as a traditional shamanism, as distinct from contemporary appropriations or neo-shamanisms. He argues that shamanism is the outcome of an apprenticeship in the management of psychic experiences, and which follows the same pattern as that of the apprentice medium.In doing so, the author offers fresh insights into the mechanisms that are key to sustaining mediumship as a social institution.

Sklep: Libristo.pl

77,37 zł

Seducing Strangers Workman Publishing

Książki / Literatura obcojęzyczna

The author says it best: "This book is for people like you and me. People who go to work and--using words, pictures, music, and stories--are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something." Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the "Mad Men" co-producer responsible for Don Draper's credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook?of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy. Weltman identifies the four elements of selling--one of which is behind everything from a national television campaign to an email blast. There's the ad that makes people curious--"want to know more?" That creates a sense of urgency--"limited time offer!" That increases market share--"why we're unique, or just better." And the ad that protects margins--"thank you for your loyalty." And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships. Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. "Seducing Strangers" shows you how.""People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is 'You know I play a fictional advertising executive, right?' That's usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman."" --from the Foreword by Jon Hamm

Sklep: Libristo.pl

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