Revolutionize Your Chess: A Brand New System to Become a Better Player

Szachy > Książki New In Chess

Former Ukrainian Champion Moskalenko, who coached Vasily Ivanchuk to stardom, presents a fundamentally new approach of getting better at chess. Covering all aspects of the game, Moskalenko develops new and easy-to-apply rules-of-thumb for amateur players who want to improve. With many examples, tests and exercises, this is the ultimate modern chess skills improvement manual. Easy to read and understand; even weaker players will benefit from Moskalenko's breakdown of the material, wrote Carsten Hansen at ChessCafe about Moskalenko's previous book 'The Flexible French'. "synopsis" may belong to another edition of this title.

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Beloved and Dominant Brands: The Brand Ecosystem that Drives Better-for-you Brands from One of Many to Category Prominence LIGHTNING SOURCE INC

Książki / Literatura obcojęzyczna

Beloved and Dominant: The Brand Ecosystem that drives better-for-you brands from one of many to category prominence is a tactical marketing guide to use your brand as a competitive differentiator to move from one-of-many to category prominence. Each chapte

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Design Better and Build Your Brand in Canva: A beginner's guide to producing professional branding, marketing, and social content for businesses PACKT PUB

Książki / Literatura obcojęzyczna

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Better Brand Health Oxford University Press Australia

Książki / Literatura obcojęzyczna

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Experience Design - A Framework for Integrating Brand, Experience, and Value John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design as a process, and how this process can be used to create a better quality of experience across the entire customer journey. Experience Design also serves as a reference tool for both designers and business leaders to help teams collaborate more effectively and to help keep focus on the quality of the experiences that are put in front of customers.Explains how to use experience-centric design for better customer engagement Offers a framework for thinking and talking about "experience design," from a company and customer perspective Authors Patrick Newbery and Kevin Farnham are Chief Strategy Officer and CEO of Method respectively, a design company that solves business challenges through design thinking to create products, services, and experiences Improve the quality of the experiences customers have with your company and watch engagement soar.

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Marketing Communications - A Brand Narrative Approach John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Marketing communications have two levels, a strategic, conceptual level, and a tactical, implementation level. The authors argue that one cannot function without the other. Strategy and concept do not exist if they are not implemented, and successful implementation is dependent on sound strategy and concept. However, when it comes to education, the two are usually separated. There are numerous textbooks on branding and strategy that do not cover tactics, execution and implementation very well, ranging from Keller, Kapferer Aaker, Riezebos and the like on branding, to Kotler, Jobber and similar books on conceptual marketing foundations. Similarly, there are a host of textbooks on marketing communications that do not cover branding and concepts very well, such as Fill, De Pelsmacker et al, and Percy and Elliot.The authors will write this book to address this need. The aim of the book is to merge the branding literature with the marketing communications literature, so that strategy and concept go hand in hand with tactics and implementation. By understanding branding, students can better learn and understand communications. By understanding communications, students can better learn and understand branding.

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Marketing Mess to Brand Success Mango Media

Książki / Literatura obcojęzyczna

This Book Can Make You a Better Marketing Manager In this second book of Scott Miller's Mess to Success series, the FranklinCovey Executive VP reveals 30 career-challenging obstacles that you may encounter as a marketing manager and how he learned to trans

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Smarter Faster Better The Secrets of Being Productive - Charles Duhigg

Książki & Multimedia > Książki

Opis - In his international bestseller The Power of Habit, Pulitzer Prize-winner Charles Duhigg explained why we do what we do. Now he applies the same relentless curiosity and masterful analysis to the question: how can each of us achieve more? Drawing on the very latest findings in neuroscience, psychology and behavioural economics, he demonstrates the eight simple principles that govern productivity. He demonstrates how the most dynamic and effective people - from CEOs to film-makers to software entrepreneurs - deploy them. And he shows how you can, too. Charles has some wonderful advice for increasing productivity...The tips he highlights have most definitely played a huge part in helping me to build the Virgin brand. In Smarter Faster Better Duhigg finds provocative answers to a riddle of our age: how to become more productive (by two times, or even ten times) and less busy.(Jim Collins). There are valuable lessons in Smarter Faster Better...I never felt like putting it down. (Financial Times). Nazwa - Smarter Faster Better The Secrets of Being Productive Autor - Charles Duhigg Oprawa - Miękka Wydawca - Random House Kod ISBN - 9781847947437 Kod EAN - 9781847947437 Rok wydania - 2017 Język - angielski Format - 12.9x19.8cm Ilość stron - 400 Podatek VAT - 5% Premiera - 2017-02-28

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Smarter Faster Better The Secrets of Being Productive Random House

Poradniki. Informatory. SpisyOsobowość. Samorealizacja. KarieraKadry. Zarządzanie personelem

In his international bestseller The Power of Habit, Pulitzer Prize-winner Charles Duhigg explained why we do what we do. Now he applies the same relentless curiosity and masterful analysis to the question: how can each of us achieve more? Drawing on the very latest findings in neuroscience, psychology and behavioural economics, he demonstrates the eight simple principles that govern productivity. He demonstrates how the most dynamic and effective people - from CEOs to film-makers to software entrepreneurs - deploy them. And he shows how you can, too. Charles has some wonderful advice for increasing productivity...The tips he highlights have most definitely played a huge part in helping me to build the Virgin brand. In Smarter Faster Better Duhigg finds provocative answers to a riddle of our age: how to become more productive (by two times, or even ten times) and less busy.(Jim Collins). There are valuable lessons in Smarter Faster Better...I never felt like putting it down.(Financial Times).

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Better Off Dead Random House Publishing

Książki / Literatura obcojęzyczna

#1 NEW YORK TIMES BESTSELLER Jack Reacher is back in a brand-new page-turning thriller from acclaimed #1 bestselling authors Lee Child and Andrew Child.Digging graves had not been part of my plans when I woke up that morning. Reacher goes where he wants, when he wants. That morning he was heading west, walking under the merciless desert sun until he comes upon a curious scene. A Jeep has crashed into the only tree for miles around. A woman is slumped over the wheel. Dead? No, nothing is what it seems. The woman is Michaela Fenton, an army veteran turned FBI agent trying to find her twin brother, who might be mixed up with some dangerous people. Most of them would rather die than betray their terrifying leader, who has burrowed his influence deep into the nearby border town, a backwater that has seen better days. The mysterious Dendoncker rules from the shadows, out of sight and under the radar, keeping his dealings in the dark. He would know the fate of Fenton s brother. Reacher is good at finding people who don t want to be found, so he offers to help, despite feeling that Fenton is keeping secrets of her own. But a life hangs in the balance. Maybe more than one. But to bring Dendoncker down will be the riskiest job of Reacher's life. Failure is not an option, because in this kind of game, the loser is always better off dead.

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Better Homes and Gardens New Cook Book Bantam Books

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Featuring over 1200 recipes--600 of them brand new--the "Better Homes and Gardens New Cook Book has been newly revised and updated, making American's favorite cookbook even more indispensable than ever. This Eleventh Edition is written specifically for the today's health-conscious cooks who are leading hectic and busy lives. With menu planning, cooking tips on low-fat and no-fat meals, and a guide to cooking terms, techniques and helpful hints from the Better Homes and Gardens Test Kitchen, this is a sourcebook for all who find themselves in the kitchen. The "New Cook Book covers everything from cooking basics to canning and freezing, breads and cakes to fish and shellfish, and meat and poultry to soups and stews. There are recipes for sauces and relishes, and sumptuous cookies and desserts. In addition there is a new chapters on Beans, Rice and Grains and a special chapter on Grilling. Many of the recipes are designed for cooks on the go and preparation and cooking times are included for each recipe. Moreover, nutritional information is given for each recipes, and those low fat and no fat recipes are highlighted. For generations, novices and experienced cooks alike have relied on the "Better Homes and Gardens New Cook Book for recipes that combine excellent flavor, ease of preparation, and balanced nutrition. Now completely revised and updated, America's bestselling cookbook promises to continue that tradition,

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Better When He's Bad HarperCollins Publishers Inc

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The New York Times and USA Today bestselling author of ROME brings readers a combustible, brand new series that is sexier, darker, and better than ever. Theres a difference between a bad boy and a boy who is badWelcome to the Point.

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Shut Up, Stop Whining and Get a Life - A Kick-Butt Approach to a Better Life 2e, Revised and Updated John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Shut Up, Stop Whining, and Get a Life was immediately hailed as "not your average self-help book" and demanded attention and praise right out of the gate. It is now considered one of the icons of the personal development movement. Now, Larry Winget is back with his signature caustic, no-nonsense, hilarious style, which earned him the titles "Pitbull of Personal Development(r)" and "World's Only Irritational Speaker(r)." Winget's "get off your butt and go to work" approach to self-improvement boils success down to a simple formula: Everything in your life gets better when you get better. Get tangible advice from one of the world's most successful speakers and the author of five bestselling books and television personality. Learn the keys to turning your life, money and business around. Stop making excuses, stop blaming others and take responsibility for your life and your results The brutal advice he offers has changed the lives of millions of people and increased sales for countless businesses. In this Second Edition of Shut Up, Stop Whining, and Get a Life, Winget takes the same principles and expands the lessons with brand new examples, stories, and added wisdom.It may sound ruthless, but your life is your own fault and if you shut up, stop whining, and take action you can create a better life.

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UX Customer Journey Map: Visualize how a user interacts with a product and have a better picture of the product from user point of view Independently Published

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A journey map is a visualization of the process that a person goes through in order to accomplish a goal. User journey map is a visualization of an individual's relationships with a product/brand over time and across different channels. And with this noteb

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Nike: Better is Temporary Phaidon Press Ltd

Książki / Literatura obcojęzyczna

At Nike, the desire to be the best is a journey, not a destination-better is always temporary. Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon. This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability. The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern.The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color."Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.

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