43,14 zł

Boomerang - Michael Lewis

Książki & Multimedia > Książki

Opis - Right now, Europe is in serious financial chaos. In Greece, infrastructure costs mean it would be cheaper to transport all Greek rail passengers by taxi, and hairdressing is classified as arduous for tax avoidance purposes. In Iceland, Range Rovers frequently explode as owners collect the insurance to pay for them. Ireland saw the entire country put up for sale - to itself, while the Germans expected the whole world to behave like them. But the whole world didn't. In this hilarious, fascinating, timely must-read, Michael Lewis reveals the true natures of the countries caught up in - and exacerbating - our boomerang economies. Nazwa - Boomerang Autor - Michael Lewis Oprawa - Miękka Wydawca - Penguin Books Kod ISBN - 9780241955024 Kod EAN - 9780241955024 Rok wydania - 2012 Język - angielski Format - 13.0x19.0cm Ilość stron - 214 Podatek VAT - 5%

Sklep: InBook.pl

50,91 zł

Boomerang Penguin Books

Książki / Literatura obcojęzyczna

In "Boomerang" Michael Lewis, the international bestselling author of "The Big Short", "Liars' Poker", "The Blind Side" and "Moneyball", turns his trademark wit to the subject of how the financial meltdown hit us all in the face. Right now, Europe is in serious financial chaos. In Greece, infrastructure costs mean it would be cheaper to transport all Greek rail passengers by taxi, and hairdressing is classified as arduous for tax avoidance purposes. In Iceland, Range Rovers frequently explode as owners collect the insurance to pay for them. Ireland saw the entire country put up for sale - to itself, while the Germans expected the whole world to behave like them. But the whole world didn't. In this hilarious, fascinating, timely must-read, Michael Lewis reveals the true natures of the countries caught up in - and exacerbating - our boomerang economies.

Sklep: Libristo.pl

128,87 zł

Creative Fight, The Pearson Education (US)

Książki / Literatura obcojęzyczna

Creativity is not a battle, but part of an ongoing process. The War of Art and other leading creativity books assume that there is an enemy and you must fight or die. Chris Orwig offers his perspective firmly rooted in photography. He wants students to make a connection, find inspiration, and follow a creative path to build their own ideas and lead richer lives. With chapter titles like: "You're Using the Wrong Map,

Sklep: Libristo.pl

123,94 zł

Winning Chess Combinations Everyman Chess

Książki / Literatura obcojęzyczna

Combinations are the central element in chess; they make the game so magical and captivating. The beautiful point of sacrificing a queen, the strongest piece, in order to checkmate with a lowly pawn brings a smile of joy to all chess lovers. Virtually all chess games possess a combination, either one hidden in the shadows of analysis carefully avoided or one that provides a decisive blow. "Winning Chess Combinations" is a unique work that doesn't merely repeat the wonderfully rich and vast numbers of combinations, asking readers to solve a particular diagrammed position; it is a work that is far more realistic. A combination involves a sacrifice upsetting the balance of forces, but will it work or tragically boomerang? The reader is invited to solve this critical question by identifying the advantages that a specific position holds which might make the combination successful. "Winning Chess Combinations" is the seventh in Yasser Seirawan's highly acclaimed "Winning Chess" series - probably the best-selling series of chess books ever published. A complete guide to chess combinations, this book includes stunning sacrifices. It is ideal for the improving player.

Sklep: Libristo.pl

575,54 zł

Advanced Dictionary of Marketing Oxford University Press

Książki / Literatura obcojęzyczna

This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are extensively cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords. All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of other advanced concepts such as brand community, disintermediation, dynamic capabilities, and share of voice. Further, entries spanning 132 theories and 45 marketing-related laws and principles are presented, making this dictionary more theoretically complete than any other marketing dictionary available. Finally, an extensive collection of 107 marketing effects, such as the loyalty ripple effect and mere exposure effect are also included, where, in all cases, their marketing implications and applications are presented fully.Each term covered in this advanced dictionary includes six elements: Description -- how the term is defined Key insights -- important insights provided by an understanding of the term Keywords -- words to further understand the nature of the term Implications -- what knowledge of the term means to marketers Application areas and further readings -- areas where the term's knowledge is being put to use Bibliography -- articles and books referenced Example entries include: Agency Theory, Audience Effect, Blog Marketing, Boomerang Effect, Confirmation Bias, Country of Origin Effect, Customer Equity, Disruptive Technology, Double Jeopardy Effect, Eclectic Paradigm, E-marketing, First Law of Marketing, Foot-in-the Door Technique, Free Rider Effect, Game Theory, Glocal Marketing, Green Marketing, Halo Effect, Honeymoon Effect, Law of Comparative Advantage, Leapfrogging, Market Entry Timing, Megamarketing, Metcalfe's Law, Moore's Law, Network Effect, Not Invented Here Syndrome, Odd Price Effect, Permission Marketing, Psychic Distance, Recency Principle, Retro-Marketing, Rule of Ten Percent, Sagacity Segmentation, Salutary Products, Snob Effect, Social Marketing, Stealth Marketing, Substitute Awareness Effect, Sunk Cost Fallacy, Sustainable Competitive Advantage, Value-Based Marketing, Viral Marketing, Winner's Curse.

Sklep: Libristo.pl

451,59 zł

Advanced Dictionary of Marketing Oxford University Press

Książki / Literatura obcojęzyczna

This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are extensively cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords. All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of other advanced concepts such as brand community, disintermediation, dynamic capabilities, and share of voice. Further, entries spanning 132 theories and 45 marketing-related laws and principles are presented, making this dictionary more theoretically complete than any other marketing dictionary available. Finally, an extensive collection of 107 marketing effects, such as the loyalty ripple effect and mere exposure effect are also included, where, in all cases, their marketing implications and applications are presented fully.Each term covered in this advanced dictionary includes six elements: Description -- how the term is defined Key insights -- important insights provided by an understanding of the term Keywords -- words to further understand the nature of the term Implications -- what knowledge of the term means to marketers Application areas and further readings -- areas where the term's knowledge is being put to use Bibliography -- articles and books referenced Example entries include: Agency Theory, Audience Effect, Blog Marketing, Boomerang Effect, Confirmation Bias, Country of Origin Effect, Customer Equity, Disruptive Technology, Double Jeopardy Effect, Eclectic Paradigm, E-marketing, First Law of Marketing, Foot-in-the Door Technique, Free Rider Effect, Game Theory, Glocal Marketing, Green Marketing, Halo Effect, Honeymoon Effect, Law of Comparative Advantage, Leapfrogging, Market Entry Timing, Megamarketing, Metcalfe's Law, Moore's Law, Network Effect, Not Invented Here Syndrome, Odd Price Effect, Permission Marketing, Psychic Distance, Recency Principle, Retro-Marketing, Rule of Ten Percent, Sagacity Segmentation, Salutary Products, Snob Effect, Social Marketing, Stealth Marketing, Substitute Awareness Effect, Sunk Cost Fallacy, Sustainable Competitive Advantage, Value-Based Marketing, Viral Marketing, Winner's Curse.

Sklep: Libristo.pl

187,00 zł

Ultimate Flying Wings of the Luftwaffe Fonthill Media Ltd

Książki / Literatura obcojęzyczna

Key Selling Points:*An extra-ordinary books which chronicles for the first time the outlandish designs that the Germans were working on in 1945*Presents a historical framework and performance details for each model*Profusely illustrated with technical drawings and gives exhaustive coverage of different models and variants*Technical data and measures for modellers*Written by the best-selling author of "Ultimate Piston Fighters of the Luftwaffe" ISBN: 9781781552490It might have happened. With the Allied forces pushing into Germany, a desperate Hitler launched the next breed of German aircraft. Imagine a strange triangular bomber, that could not be detected by radar or intercepted by fighters, launching an inextinguishable ball of fire over London which destroys the city and its surroundings up to the sea. Or perhaps a black boomerang sixty meters long drops two tons of anthrax over Washington and New York, making them uninhabitable for fifty years. Or perhaps a scenario where an allied bombing raid experiences massive casualties, savaged by an armada of new German fighters, the like of which the Allied gunners had never seen before.They are dart shaped, too fast for the gunners to take aim, so the new Nazi flying wings and triangles decimate the bombers with their cannon fire and missiles that were automatically activated by photo-electric cells. These things never occured. However, the construction of secret flying wings had commenced at the start of 1945 and one extraordinary new fighter took to the skies on its only test flight. If these radical fighters of the Luftwaffe had been pressed into service earlier, they may well have changed the outcome of the Second World War. Profusely illustrated with technical drawings and fascinating data and information on the Luftwaffe's most radical fighter and bomber projects, The Ultimate Flying Wings of the Luftwaffe chronicles these revolutionary designs. A fascinating book for the military historian, enthusiastic modelers and those interested in the more extreme side of World War 2 aviation, this book shows how advanced German scientists were towards the end of the Second World War and how close Hitler may have come in winning after all.

Sklep: Libristo.pl

Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice

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