The Complete Zen Disc Golf: Contains two books: Zen & The Art of Disc Golf AND Discs & Zen PLUS A Brand New Bonus Chapter Createspace Independent Publishing Platform

Książki / Literatura obcojęzyczna

Author and Disc Golfer, Patrick McCormick, takes the reader on journey of mental and psychological calibration using Disc Golf as a tool to help us find more effective ways of thinking on and off the course in his first two books: "Zen & The Art of Disc Go

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Self-Promote and Succeed: The 'No Boring Books' Way to Build Your Brand, Attract Your Audience, and Market Your Non-Fiction Book PENNY CANDY BOOKS

Książki / Literatura obcojęzyczna

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Address Book: Phoenix Brand Books

Książki

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Turn Your Blogs and Talks Into Books: And Use Them to Get More Clients and Build Your Brand

Książki

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Marketing Communications - A Brand Narrative Approach John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Marketing communications have two levels, a strategic, conceptual level, and a tactical, implementation level. The authors argue that one cannot function without the other. Strategy and concept do not exist if they are not implemented, and successful implementation is dependent on sound strategy and concept. However, when it comes to education, the two are usually separated. There are numerous textbooks on branding and strategy that do not cover tactics, execution and implementation very well, ranging from Keller, Kapferer Aaker, Riezebos and the like on branding, to Kotler, Jobber and similar books on conceptual marketing foundations. Similarly, there are a host of textbooks on marketing communications that do not cover branding and concepts very well, such as Fill, De Pelsmacker et al, and Percy and Elliot.The authors will write this book to address this need. The aim of the book is to merge the branding literature with the marketing communications literature, so that strategy and concept go hand in hand with tactics and implementation. By understanding branding, students can better learn and understand communications. By understanding communications, students can better learn and understand branding.

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Sustainable Jewellery. Updated Edition: Principles and Processes for Creating an Ethical Brand HOAKI BOOKS

Książki / Literatura obcojęzyczna

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Brand Gap, The Pearson Education

Książki / Literatura obcojęzyczna

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"--a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition * the three most powerful questions to ask about any brand * why collaboration is the key to brand-building * how design determines a customer's experience * how to test brand concepts quickly and cheaply * the importance of managing brands from the inside * 220-word brand glossary

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What to Post: How to Create Engaging Social Media Content that Builds Your Brand and Gets Results (for Real Estate) Independently Published

Książki / Literatura obcojęzyczna

This isn't another one of those real estate marketing books that you read once and stick back in the bookcase, never to be read again. You want to know EXACTLY what to post on social media that will get results in your real estate busin

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Brand New Boy Walker Books Ltd

Książki / Literatura obcojęzyczna

"Mam, did you think George was," I say, "a bit ... weird?""Weird? Yes, I suppose so. But you kids are all a bit weird if you ask me.And to tell the truth, it'd be weird if you weren't."When a new boy joins the class, everyone thinks he's a bit strange, but he's brilliant at football and loves crisps, and that's all that matters to Dan and Maxie. However, the truth about George is stranger than anyone could have imagined ... and more sinister, too.Can his new pals help him to become truly free?

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Peer Gynt and Brand Penguin Books

Książki / Literatura obcojęzyczna

A new Penguin edition of Ibsen's two great verse plays, in masterful versions by one of our greatest living poets, Geoffrey Hill. These two powerful and contrasting verse dramas by Ibsen made his reputation as a playwright. The fantastical adventures of the irrepressible Peer Gynt - poet, idler, procrastinator, seducer - draw on Norwegian folklore to conjure up mountains, kidnappings, shipwrecks and trolls in an exuberant examination of truth and the self; while Brand , an unsparing vision of an idealistic priest who lives by his steely faith, explores free will and sacrifice. This volume brings together the poet Geoffrey Hill's acclaimed stage version of Brand with a new poetic rendering of Peer Gynt , published for the first time.This Penguin edition includes an interview with Geoffrey Hill about recreating Ibsen in English, an introduction by Janet Garton and editorial materials by Tore Rem.

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Brand Relevance John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market§This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization.§Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant§Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors§Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy§David Aaker, the author of four brand books, has been called the father of branding§This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

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Make Your Brand Legendary: Create Raving Fans with the Customer Experience Engine FOREFRONT BOOKS

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Brand Max The stolen stallion nn

Antykwariat > Książki i Komiksy > Książki obcojęzyczne > Po angielsku > Klasyka literatury, literatura piękna

Max Brand   The stolen stallion     Wydawnictwo: Pocket Books Inc. rok wydania:1955   stron: 152 okładka miękka Stan: dobry  stan okładki na skanie     26258/09/2016

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Keeping Up the Kardashian Brand Lexington Books

Książki / Literatura obcojęzyczna

The Kardashian family is a contemporary cultural touchstone, recognizable throughout the world connoting warrantless celebrity, voluptuous beauty, and social media savviness. Amanda Scheiner McClain explores the Kardashians' brand and celebrity via narrative discourse analyses of their hit reality television series, Keeping Up with the Kardashians, social media utilization, and popular press coverage. This triangulated study allows insight into contemporaneous American culture: societal norms, values, and ideologies, as well as structural and cultural aspects of cross-platform brand creation. The television series examination finds intrinsic paradoxes of sexuality/conservatism, family/business, beauty/unhappiness, narcissism/celebrity, intimate/transgressiveness, and traditional/nontraditional gender roles, as well as materialism and public vs. private spheres themes. In addition, a study of the Kardashian blogs and Twitter use finds that their careful participation amplifies celebrity and unifies the overall brand into a single, sellable image across media.Through interactive media and just being themselves, the Kardashians renovate banal status updates and hackneyed reality television into character-constructing building blocks of brand, celebrity, and profits.

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Fire Brand Hqn Books

Książki / Literatura obcojęzyczna

He'll risk his whole heart to save her from the past Gaby Cane was always a bit afraid of her attraction to Bowie McCayde. Even when she was fifteen and Bowie's family took her in, she had sensed his simmering resentment. Now ten years later, s

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