Concept to Content Social Media Planner Lulu.com

Książki / Literatura obcojęzyczna

Sklep: Libristo.pl

ALEXANDER PRACTICE AND PROGRESS NEW CONCEPT ENGLIS

Książki i komiksy > Książki do nauki języka obcego > Angielski > Podręczniki i ćwiczenia

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Advertising Concept Book Thames & Hudson Ltd

Książki / Literatura obcojęzyczna

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

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The Concept Art Idea Book INDEPENDENTLY PUBLISHED

Książki / Literatura obcojęzyczna

All artists struggle at times to put their ideas onto paper. This book showcases my own illustrations and discusses the processes I used to bring them to life. Clip Studio Paint is the digital media I used to create the pieces within. Both amateur and prof

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Shojo Across Media Springer Nature Switzerland AG

Książki / Literatura obcojęzyczna

Since the 2000s, the Japanese word sh jo has gained global currency, accompanying the transcultural spread of other popular Japanese media such as manga and anime. The term refers to both a character type specifically, as well as commercial genres marketed to female audiences more generally. Through its diverse chapters this edited collection introduces the two main currents of sh jo research: on the one hand, historical investigations of Japan's modern girl culture and its representations, informed by Japanese-studies and gender-studies concerns; on the other hand, explorations of the transcultural performativity of sh jo as a crafted concept and affect-prone code, shaped by media studies, genre theory, and fan-culture research.While acknowledging that sh jo has mediated multiple discourses throughout the twentieth century-discourses on Japan and its modernity, consumption and consumerism, non-hegemonic gender, and also technology-this volume shifts the focus to sh jo mediations, stretching from media by and for actual girls, to sh jo as media. As a result, the Japan-derived concept, while still situated, begins to offer possibilities for broader conceptualizations of girlness within the contemporary global digital mediascape.

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Advanced Media Planning Springer

Książki / Literatura obcojęzyczna

Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Given that approximately ninety percent of advertising dollars are spent in media, a sound understanding of media planning is essential for the researcher and professional media planner alike. Although this book provides a novel and advanced approach to media planning, the basics are covered as well, making the book suitable for trainees. §The authors argue that current media planning is still too conventional, that while reach and frequency are not incorrect, they are certainly too simplistic for modern media planning. This book introduces the advanced concept of using reach patterns in making the reach decision, and develops the method of factoring in effective frequency when making the frequency decision. Reach patterns are an entirely new concept. Effective frequency, while not new, needs proper definition and an operational formula for its calculation, both of which are provided here. Other new concepts are introduced and shown to be necessary for choosing an appropriate media strategy. The media planning software, `Media Mania', designed by Peter Danaher, can be downloaded using the following link:  http://www.mbs.edu/Media-Mania-Software/.

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Determination of spectroscopic and photophysical properties of some substances in turbid or other non-transmissive media Uniwersytet Adama Mickiewicza w Poznaniu

ELEKTRO

The book is devoted to spectroscopy and photophysics of selected organic dyes in turbid fluid and opaque solid matrices. The first few chapters provide a short description of the instrumentation and experimental methods including the basics of the diffuse reflectance techniques, the photochemistry of thioketones in solution and on solid matrices, and the photochemistry of alloxazines and isoalloxazines in various environments. Specific practical applications of the results are presented in the two chapters that follow, including the spectroscopy and photochemistry of different softwood kraft pulps, and pyrene fluorescence quenching by halothane in poly(oxyethylene)-poly(oxypropylene)poly(oxyethylene) triblock copolymers.  Apart from the original scientific results obtained by the author, this book offers a useful introduction to spectroscopy in non-transmissive matrices. Steady-state and time-resolved spectroscopic techniques adjusted to non-transparent samples are described, with a special emphasis on the diffuse reflectance laser flash photolysis. The outlooks and benefits of photochemical studies in solids are discussed, along with a few comments and guidelines. The results presented demonstrate a wide range of potential applications of optical spectroscopy in turbid and opaque media. Wyznaczanie właściwości spektralnych i fotofizycznych niektórych związków w układach mętnych i nieprzezroczystych W pracy przedstawiono wyniki badań nad właściwościami spektralnymi i fotofizycznymi wybranych związków organicznych w roztworach mętnych i w nieprzezroczystych matrycach ciała stałego. Poza oryginalnymi wynikami uzyskanymi przez autora, przedstawiono opis aparatury i metod eksperymentalnych wraz z krytycznym omówieniem stanu obecnych badań. Szczególną uwagę poświęcono laserowej fotolizie błyskowej w jej wersji stosowanej dla układów nieprzezroczystych. Kolejne rozdziały zawierają opis oryginalnych wyników uzyskanych przez autora dla wybranych związków organicznych. Przebadano szereg tioketonów aromatycznych, alloksazyn i izoalloksazyn w rozmaitych środowiskach. Dla porównania, a zarazem jako punkt wyjścia w dyskusji właściwości spektralnych i fotofizycznych tych związków na ciele stałym, przedstawiono wyniki standardowych badań w roztworach. Przedstawione wyniki zawierają informacje o właściwościach badanych związków w stanach podstawowych oraz wzbudzonych stanach singletowych i trypletowych. Na wybranych przykładach pokazano możliwości praktycznego zastosowania badań z wykorzystaniem światła rozproszonego. Między innymi przedstawiono wyniki badań mas celulozowych poddanych rozmaitej obróbce chemicznej i technologicznej oraz wyniki badań nad właściwościami polimerów w obecności związków wpływających na ich strukturę i poziom uporządkowania. Zaprezentowane metody badań mogą okazać się użytecznym narzędziem uzupełniającym lub nawet eliminującym niektóre kosztowne i czasochłonne metody mokrej chemii. Spis treści: List of abbreviations and symbols  Preface 1. CONCEPT 2. INSTRUMENTATION 3. THIOKETONES   3.1.Introduction  3.2. Experimental section  3.3. Results  3.3.1. Solutions  3.3.1.1. Homogeneous solutions  Effect of the solvent polarity on phosphorescence spectra  Singlet oxygen  Concentration quenching of a triplet state  Transient absorption spectra  Temperature dependence of triplet decay lifetimes  Phosphorescence in a 3-methylpentane glass at 77 K  3.3.1.2. Inclusion complexes in aqueous solutions  Binding constant  Circular dichroism  Absorption changes in the region of the S0 -> S1 band  Photophysical properties of inclusion complexes  3.3.2. Solids  3.3.2.1. Inclusion complexes in the solid state  Spectral properties  Time-resolved phosphorescence spectra  Time-resolved diffuse reflectance spectra  Gaussian distribution of the logarithm of the observed rate constants  3.3.2.2. Thioketones on cellulose from acetonitrile  Spectral properties  Time-resolved diffuse reflectance spectra  Time-resolved phosphorescence spectra  Phosphorescence decay kinetics  3.3.2.3. Thioketones on cellulose Erom methanol  Spectral properties  Phosphorescence decay kinetics  Time-resolved diffuse reflectance spectra  3.4. Concluding remarks 4. ALLOXAZINES  4.1. Introduction  4.2. Experimental section  4.3. Results  4.3.1. Solutions  4.3. 1. 1. Singlet states  4.3.1.2. Triplet states  4.3.1.3. Radiative and non-radiative decay  4.3.1.4. Internal conversion and intersystem crossing  4.3.1.5. Singlet oxygen  4.3.2. Aqueous solutions  4.3.2.1. Spectroscopy and photophysics  4.3.2.2. Singlet oxygen  4.3.2.3. Inclusion complexes  4.3.3. Solids  4.3.3.1. Alloxazines on cellulose  4.3.3.2. Inclusion complexes  4.3.3.3. Alloxazine dimers  4.4. Concluding remarks 5. SOFTWOOD KRAFT PULPS   5.1. Introduction  5.2. Experimental section  5.3. Results 6. QUENCHING OF PYRENE FLUORESCENCE BY HALOTHANE IN TRIBLOCK COPOLYMERS   6.1. Introduction  6.2. Experimental section  6.3. Results 7. CONCLUSIONS 8. ACKNOWLEDGEMENTS 9. REFERENCE LIST Wyznaczanie właściwości spektralnych i fotofizycznych niektórych związków w układach mętnych i nieprzezroczystych (Streszczenie)

Sklep: Księgarnia Techniczna

Cyber Security and Social Media Applications Springer, Berlin

Książki / Literatura obcojęzyczna

This book offers an excellent source of knowledge for readers who are interested in keeping up with the developments in the field of cyber security and social media analysis. It covers the possibility of using augmented reality to monitor cyber security feeds in a multitasking environment. It describes a real-time scheduled security scanner. E-commerce concept labeling is tackled by introducing a lightweight global taxonomy induction system. Blogsphere analytics and online video narratives and networks are explored. The effect of global and local network structure, credibility based prevention of fake news dissemination, and detection of trending topics and influence from social media are investigated.This book helps the reader in developing their own perspective about how to deal with cyber security and how to benefit from the development in technology to tackle cyber security issues. The reader of this book will realize how to use various machine learning techniques for tackling various applications involving social medial analysis.

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Trauma and Media Taylor & Francis Ltd

Książki / Literatura obcojęzyczna

Offering the first comprehensive account of trauma as a critical concept in the study of modern visual media, this book looks at how the psychoanalytic theory of trauma was adapted by the cultural critics Walter Benjamin, Theodor Adorno, Roland Barthes, Jacques Derrida, & Slavoj Zizek.

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Advertising by Design - Generating and Designing Creative Ideas Across Media, 4th Edition John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You'll also benefit from coverage of * A quick start guide to advertising * A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators * Creative thinking strategies and how to generate ideas based on creative briefs * Utilizing brand archetypes and creating unique branded content * Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view * How to build a brand narrative in the digital age * Copywriting how-to's for art directors and designers * Experiential advertising * An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.

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Media Semiotics Manchester University Press

Książki / Literatura obcojęzyczna

This is an expanded and revised edition of an investigation of the critical approach in contemporary media studies. The main media studied on university courses (advertising, magazines, the press, TV, cinema, "new media" including computer games, the Internet and the World Wide ) are all addressed substantially and in separate detailed chapters. New material in this second edition includes sections on men's style magazines, docusoaps and "reality TV", digital interactive television, and mobile phone text messaging. It begins by explaining the concept of the sign and the ideological roles of media in contemporary culture and then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films, and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory such as ideology and psychanalytic theory are explored and challenges to established semiotic methods posed by audience studies and postmodernism are discussed.

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Bioart and the Vitality of Media University of Washington Press

Książki / Literatura obcojęzyczna

Bioart, art that uses either living materials (such as bacteria or transgenic organisms) or more traditional materials to comment on, or even transform, biotechnological practice, now receives enormous media attention. Yet despite this attention, bioart is frequently misunderstood. "Bioart and the Vitality of Media" is the first comprehensive theoretical account of the art form, situating it in the contexts of art history, laboratory practice, and media theory. Mitchell begins by sketching a brief history of bioart in the twentieth and twenty-first centuries, describing the artistic, scientific, and social preconditions that made it conceptually and technologically possible. He illustrates how bioartists employ technologies and practices from the medical and life sciences in an effort to transform relationships among science, medicine, corporate interests, and the public.By illustrating the ways in which bioart links a biological understanding of media-that is, 'media' understood as the elements of an environment that facilitate the growth and development of living entities-with communicational media, "Bioart and the Vitality of Media" demonstrates how art and biotechnology together change our conceptions and practices of mediation. Reading bioart through a range of resources-from Immanuel Kant's discussion of disgust to Gilles Deleuze's theory of affect to Gilbert Simondon's concept of 'individuation' - provides readers with a new theoretical approach for understanding bioart and its relationships to both new media and scientific institutions. Robert Mitchell is associate professor English at Duke University. He is the author, with Catherine Waldby, of "Tissue Economies: Blood, Organs, and Cell Lines in Late Capitalism" and, with Phillip Thurtle, "Data Made Flesh: Embodying Information" and "Semiotic Flesh: Information and the Human Body".

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International Encyclopedia of Gender, Media, and Communication 3 Volume Set John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

The first major reference work on gender and media--covering a broad range of gender-focused topics The International Encyclopedia of Gender, Media, and Communication comprises more than 250 entries by an international team of both established and emerging scholars in the field. This innovative resource explores how gender is represented in media, who produces the content, and the ways in which audiences receive and understand media messages. The contributors offer original insights on diverse aspects of gender in film, television, visual media, social and digital media and more. Three alphabetically-organized volumes explore contexts and issues, production, fiction and non-fiction representation, and audience consumption. Each entry provides an overview of the topic, a list of additional readings, and cross-references to related entries in the encyclopedia. Sub-topics are thematically organized, covering a wide range of issues, genres, and media formats. Comprehensive and up-to-date, the encyclopedia places gender at the center of both historical and contemporary debates in the broad field of media and communication. This unique work: * Presents contemporary scholarship on a vast array of topics including film biographies, TV, film and radio histories and genres, gender representation in news, and screen-based entertainment media * Explores the concept of gender as both stereotype and non-conforming with essays dealing critically with issues around identity, sexuality, and intersectionality * Includes essays which range from women film producers to the boy detective, from queer cinema to political communication, from gender and news to the racialized body, and many things in between * Acknowledges the importance of the digital media landscape with numerous essays on digital and social media, from online dating to the quantified self to feminist media activism * Discusses new research questions about the fusion of production, representation, and reception in media The International Encyclopedia of Gender, Media, and Communication is an indispensable reference for advanced undergraduate students, graduate students, instructors, and scholars in media, communication, gender studies, and related fields. Online version available on Wiley Online Library at http://wileyicaencyclopedia.com/

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Media and Audiences: New Perspectives Open University Press

Książki / Literatura obcojęzyczna

Takes both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed. This book also examines the relationships which audiences have with texts and the ways in which they exert their power as consumers.

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Art and Electronic Media Phaidon Press Ltd

Sztuka

As accessibility and understanding of electronic media grows, its use by artists becomes more widespread. Yet the art world, both critically and practically, was initially slow to accept this emergence - new technology is potentially alienating and esoteric. Edward A. Shanken gives a lucid evaluation of the subject, contextualizing it in a broader art-historical and political framework. A comprehensive survey, his essay also addresses the reaction, development and future of artistic practice in the face of new technology, and how art can 'humanize and mythologize' science. Divided into seven thematic sections, the book follows a broadly chronological approach.The seven sections of this survey include: light, space, motion, time which lays the foundations in the early twentieth century, artists introduced motion and light into their work, defying the traditional concept of art as static, lit object - the jump-off point for interactive art incorporating digital media; Coded Form and Electronic Production which shows how the emergence of computer graphics and electronic photocopying (1950s and 1960s), and high resolution digital photography, printing and rapid prototyping (1980s and 1990s) expanded the possibilities for artistic production and reproduction, challenging notions of originality and creativity; Simulation and Simulacra which describes the interactive exchanges allowed by virtual reality, engaging audiences with simulated forms and environments, playing on the trompe-l'oeil verisimilitude of art history.Sections also include Electronic Environments which is distinctly different from virtual reality outlines performances enacted in electronic environments that enable audience feedback to influence the unfolding of various elements or demonstrate the politicized contexts in which the media (and the mass media in particular) operate. This work also includes sections such as: Networks, Surveillance, Culture Jamming which discusses public access cable television, satellite transmissions, and especially the union of computers and telecommunications, and how these have led to exchange, transfer and collaborative creation; Bodies, Surrogates, and Emergent Systems which questions the distinction between real and artificial, as artists join their bodies (and/or those of their audiences) with electronic media, creating cyborgs and robots in order to examine human existence; and, Exhibitions, Institutions and Communities which looks at how technical requirements and financial overheads demand close collaboration between artists, scientists and engineers, shaping production, reception and historicization

Sklep: Albertus.pl