krainaksiazek impact of international business challenges and solutions for policy and practice 20131442

- znaleziono 4 produkty w 1 sklepie

Impact of International Business - 2884485527

494,84 zł

Impact of International Business PALGRAVE MACMILLAN

Książki / Literatura obcojęzyczna

Impact of International Business addresses current challenges and issues posed by the international environment, and provides fresh insights that are pertinent for policy and practice. The book examines various contemporary international business issues from various viewpoints and offers theoretical perspectives and different methodologies.

Sklep: Libristo.pl

Institutionalization of UX - 2882145164

254,24 zł

Institutionalization of UX Pearson Education (US)

Książki / Literatura obcojęzyczna

"This book is a great how-to manual for people who want to bring the benefits of improved user experience to their companies. It's thorough yet still accessible for the smart businessperson. I've been working with user-centered design for over twenty years, and I found myself circling tips and tricks." -Harley Manning, vice president & research director, customer experience, Forrester Research "Some argue that the big advances in our impact on user experience will come from better methods or new technologies. Some argue that they will come from earlier involvement in the design and development process. The biggest impact, however, will come as more and more companies realize the benefits of user-centered design and build cultures that embrace it. Eric offers a practical roadmap to get there." -Arnie Lund, connected experience labs technology leader and human-systems interaction lab manager, GE Global Research "User experience issues are a key challenge for development of increasingly complex products and services. This book provides much-needed insights to help managers achieve their key objectives and to develop more successful solutions." -Aaron Marcus, president, Aaron Marcus and Associates, Inc. "This handy book should be required reading for any executive champions of change in any development organization making products that demand a compelling user experience. It does an excellent job in laying the foundation for incorporating user experience engineering concepts and best practices into these corporations. In today's competitive economy, business success will greatly depend on instituting the changes in design methods and thinking that are so clearly and simply put forth in this most practical and useful book." -Ed Israelski, director, human factors, AbbVie "If you're tasked with building a user-experience practice in a large organization, this book is for you (and your boss). Informed by years of case studies and consulting experience, Eric Schaffer provides the long view, clearly describing what to expect, what to avoid, and how to succeed in establishing user-centered principles at your company." -Pat Malecek, former user experience manager, AVP, CUA, A.G. Edwards & Sons, Inc. "For those of us who have evangelized user experience for so many years, we finally have a book that offers meaningful insights that can only come from years of practical experience in the real world. Here is a wonderful guide for all who wish to make user experience a 'way of life' for their companies." -Felica Selenko, Ph.D., former principal technical staff member, AT&T "Dr. Schaffer's mantra is that the main differentiator for companies of the future will be the ability to build practical, useful, usable, and satisfying user experiences. This is a book that provides the road map necessary to allow your organization to achieve these goals." -Colin Hynes, president, UX Inc. Computer hardware no longer provides a competitive edge. Software has become a broadly shared commodity. A new differentiator has emerged in information technology: user experience (UX). Executives recognize that the customer satisfaction that applications and websites provide directly impacts a company's stock price. While UX practitioners know how to design usable, engaging applications that create good user experiences, establishing that process on an industrial scale poses critical IT challenges for an organization. * How do you build user-centered design into your culture?* What infrastructure do you need in order to make UX design faster, cheaper, and better?* How do you create the organizational structure and staffing solution that will support UX design over time? Institutionalization of UX shows how to develop a mature, user-centered design practice within an enterprise. Eric Schaffer guides readers step by step through a solid methodology for institutionalizing UX, providing practical advice on the organizational change, milestones, toolsets, infrastructure, staffing, governance, and long-term operations needed to achieve fully mature UX engineering. First published in 2004 as Institutionalization of Usability, this new, expanded edition looks beyond the science of usability to the broader, deeper implications of UX: Once customers can use your applications and websites easily, how does your organization ensure that those engagements are satisfying, engaging, and relevant? Contextual innovation expert Apala Lahiri contributes a new chapter on managing cultural differences for international organizations. Whether you are an executive leading the institutional-ization process, a manager supporting the transition of your organization's UX practice, or an engineer working on UX issues, this guide will help you build a mature and sustainable practice in UX design.

Sklep: Libristo.pl

Cities and Crisis - 2881511580

120,97 zł

Cities and Crisis MANCHESTER UNIVERSITY PRESS

Książki / Literatura obcojęzyczna

Cities have been missing from analyses of the global economic crisis and debates about how to generate a sustainable recovery. Cities and crisis provides a fresh assessment of what has changed since 1990 and what has not, of policy assumptions about urban economies, and of lessons of experience. A city-centred strategy to lift urban productivity must reduce deficits of urban innovation and of infrastructure investment: the new limits to growth. The outlook of more frequent and more costly crises to come - environmental, health, and even economic - makes these deficits more alarming. Yet governments seem incapable of setting out a vision for the future of cities. Things may get worse before they get better. We may need radical reforms to get practical solutions to improve urban economic performance and to reduce the impact of urban disasters and crises: our major challenges. Putting cities at the centre of policy will challenge how governments, structured by sectors and levels, work. Paradigm shifts in economic governance have been undertaken successfully in the past; we are just out of practice. Drawing on dozens of reports from the OECD to illuminate recent trends, emerging risks and initiatives to improve decision-making, Cities and crisis is about the future, starting where we are. This book is essential for anyone interested in the lessons of the 2008 crisis for the future of cities in the twenty-first century, and is suitable for classroom use in politics, urban studies, development and business.

Sklep: Libristo.pl

Participatory Health Research - 2884476214

391,68 zł

Participatory Health Research Springer, Berlin

Książki / Literatura obcojęzyczna

This groundbreaking resource explores core issues in participatory health research (PHR) and traces its global emergence as a force for improving health and well-being, health care services and quality of life. The PHR approach is defined as including community members, health practitioners and decision-makers as co-researchers, using local knowledge to reduce disparities in care, advocate for responsive health policy, and accelerate positive change in society as a whole. The book's first half surveys themes essential to the development of the field, including evaluating PHR projects, training professionals in conducting PHR, and the ambitious work of the International Collaboration for Participatory Health Research. International perspectives showcase the varied roles of PHR in addressing urgent local health problems in their specific public health and sociocultural contexts. Among the topics covered: Demonstrating impact in participatory health research Reviewing the effectiveness of participatory health research: challenges and possible solutions Kids in Action-participatory health research with children Participatory health research: an Indian perspective Participatory health research in Latin America: scientific production on chronic diseases Participatory health research in North America: from community engagement to evidence-informed practice Participatory Health Research benefits those teaching and learning about participatory health research at institutions of higher education and in community settings, addressing diverse fields including health promotion and disease prevention, medicine and public health, quality of life, social work and community development.

Sklep: Libristo.pl

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