krainaksiazek keeping up with technologies to improve places 20167505
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Principles and Practice of Marketing SAGE Publications Ltd
Książki / Literatura obcojęzyczna
When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it's also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It's a rich and fascinating area of management waiting to be explored - so welcome to Marketing! This friendly textbook will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green. A supporting website includes lots of useful extra materials for your study such as videos and extra case studies to help make the text come alive - and more importantly, improve your chances of exam success and a career in marketing!
New Directions in Internet Management CRC Press Inc.
Re-examines the information superhighway, application service providers, management service providers, and E-commerceCovers return on investment in terms of Internet related expenditures, reducing operating costs, understanding Web and language related issuesIdentifies opportunities to integrate different and disparate business applications or Web servicesExplores wireless data networking, wireless impacts on the enterprise network, and mobile database interoperabilityIncludes Web site management before, during, and after development such as Web site design, managing content, and controlling data flow/volume ratesDiscusses creating and managing information with XML, Java-enabled data warehousing, bridging legacy data, content management, publishing data on the Web, and other data management challengesHighlights issues in Internet security including security architecture, risk mitigation strategies, digital signatures, computer virus protection, firewalls, and how to prevent crackingExamines methods for supporting a Web site after it is implemented including operational processes, monitoring, analyzing Web traffic, guaranteeing Internet service levels, auditing procedures, and using intelligent agents to improve the site What is the business model for making money on the Internet and how does it function? The answer to this question will determine the shape of the Internet over the near term. As the Internet business model continues to evolve, so will Internet management. And with the demise of the Internet greatly exaggerated, it will continue to be a driving force for business in the future. Keeping you up-to-date with the latest thinking in this field, New Directions in Internet Management gives you an encyclopedia of Internet management know-how. Most Internet-related books present in-depth coverage of one particular technology or application. Not this one. It provides you with a strategic and tactical view of the entire Internet landscape, what the technologies and applications are, how they work together, and how to plan for them. You get advice from battle-scarred experts on everything from choosing the right Web database to finding a reliable Web consultant, from security to performance management. Detailed and instructive case studies, examples, and hundreds illustrations supplement the coverage. Focusing exclusively on the management aspects of Internet development and maintenance, New Directions in Internet Management shows you how to leverage Internet technology while abiding by time-honored business practices.
Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice
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