krainaksiazek people driven selling how to sell more work less and have more fun 20130893
- znaleziono 4 produkty w 2 sklepach
Nordstrom Way to Customer Experience Excellence - Creating a Values-Driven Service Culture Third Edition John Wiley & Sons Inc
Książki / Literatura obcojęzyczna
The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer serviceIn this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization--in any industry--in every corner of the world. This is not a book about selling shoes or clothes or cosmetics or jewelry. It is a book about how underlying values such as respect, trust, compensation and, even fun, are the building blocks of a culture where employees are empowered to consistently deliver a world-class experience to customers.Nordstrom believes that the employee experience determines the customer experience, and that when you attract and reward people who are comfortable in a service-oriented culture, then everyone succeeds--both individually and collectively. No wonder Nordstrom is one of only five companies to make Fortune's "Best Companies to Work For" and "Most Admired" lists every year since those surveys have been taken.With new interviews from senior Nordstrom executives and family members, the book explains how to successfully respond to today's tech-savvy, time-crunched customers who demand a convenient, seamless, painless, personal experience across all channels. Nordstrom gives its frontline people all the digital tools necessary to satisfy the customer--and your organization must do the same, if it wants to adapt.The authors show what it takes to earn brand loyalty, lead through change and uncertainty, and combine extraordinary brick-and-mortar with online experiences.'The single most important reason we try to provide great service is this: It enables us to sell more,' says co-president Blake Nordstrom, great-grandson of the founder. 'The best way for our company to achieve results is to do what's best for the customer.'In this book, readers will find:Suggestions for becoming the Nordstrom of your industryThe ten values that define a customer-driven cultureLessons for providing superior service and experience across all channels
Consolations of Philosophy Penguin
Alain de Botton, best-selling author of How Proust can Change Your Life, has set six of the finest minds in the history of philosophy to work on the problems of everyday life. Here then are Socrates, Epicurus, Seneca, Montaigne, Schopenhauer and Nietzsche on some of the things that bother us all; lack of money, the pain of love, inadequacy, anxiety, the fear of failure and the pressure to conform.
Globalization & its Discontents Penguin
Our world is changing. Globalization is not working. It is hurting those it was meant to help. And now, the tide is turning
Etsy 101 Weber Books
Książki / Literatura obcojęzyczna
Open your own Shop on Etsy.com, the world's marketplace for handcrafted items, vintage finds, and crafting supplies. Start your own business selling one-of-a-kind treasures shoppers can't find in regular stores.For crafters, it's a revolution. Never before has it been so easy to start a worldwide crafting business with millions of paying customers -- with no up-front investment --all in an afternoon!If you're a skilled crafter, artist, or antique hunter, you're 90 percent there. Just follow the step-by-step instructions in this book to register at Etsy, photograph and list your items for sale, and rake in the cash.Learn how thousands of Etsy crafters, young and old, have launched their business on a shoestring, usually part-time at home. Customers discover your items because of good old-fashioned word of mouth-with an Internet twist, courtesy of Facebook, Google, and Etsy itself. You'll learn the best tools for making it all work, no computer geekery required.You'll see how to sell more items more quickly, earn more money, and have more fun, spending more of your time doing what you loved in the first place-creating new things, finding new treasures, and meeting lots of new people obsessed with the same stuff as you. Even if you're shy!-- Read easy-to-follow guides for registering on Etsy.com and selling your handcrafted items, vintage finds, or crafting supplies.-- See how crafters like you have built a full-time business from scratch.-- Learn how to price your items to maximize your sales and fatten your profits.-- See how to photograph your items like a pro and avoid the amateur mistakes.-- Learn how to process your Etsy payments and avoid scams.-- Get legitimate tax deductions for your home studio or office, and travel expenses.-- See examples and insider tips from dozens of Etsy's top sellers.-- Learn to use keywords to drive visitors to your Etsy shop.-- Learn techniques for getting word of mouth and "free advertising, and why paid advertising is usually a waste of money.-- Take your business to the next level by attracting wholesalers and retailers.-- License your designs to extend your reach and create more cash.-- Automate your administrative chores with Etsy apps.
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