1158,39 zł

Proximal Soil Sensing Springer

Książki / Literatura obcojęzyczna

This book reports on developments in Proximal Soil Sensing (PSS) and high resolution digital soil mapping. PSS has become a multidisciplinary area of study that aims to develop field-based techniques for collecting information on the soil from close by, or within, the soil. Amongst others, PSS involves the use of optical, geophysical, electrochemical, mathematical and statistical methods. This volume, suitable for undergraduate course material and postgraduate research, brings together ideas and examples from those developing and using proximal sensors and high resolution digital soil maps for applications such as precision agriculture, soil contamination, archaeology, peri-urban design and high land-value applications, where there is a particular need for high spatial resolution information. The book in particular covers soil sensor sampling, proximal soil sensor development and use, sensor calibrations, prediction methods for large data sets, applications of proximal soil sensing, and high-resolution digital soil mapping.

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669,16 zł

Digital Business Models Springer

Książki / Literatura obcojęzyczna

The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provide

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681,23 zł

Textbook of Personalized Medicine Springer

Książki / Literatura obcojęzyczna

This book is for personalized medicine as a prescription of specific treatments and therapeutics best suited for an individual and considers genetic as well as environmental factors that influence responses to therapy. Best approaches are described for integration of all available technologies for optimizing the therapy of individual patients. This comprehensive third edition covers the latest advances in personalized medicine and several chapters are devoted to various specialties, particulary cancer which is the largest area of application. The book discusses the development of personalized medicine and various players in it such as companies, academic institutions, the government, and the public as the consumer of healthcare. Additionally, the roles of bioinformatics, electronic health records, and digital technologies for personalized medicine are discussed. Textbook of Personalized Medicine, 3rd Edition serves as a convenient source of information for students at many levels and in a wide range of fields, including physicians, scientists, and decision makers in the biopharmaceutical and healthcare industries.

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681,23 zł

Fundamental Research in Ultra High Dilution and Homoeopathy Springer

Książki / Literatura obcojęzyczna

This is the first interdisciplinary work to address the fundamental scientific problems in ultra-high dilution and homoeopathy. A brief introduction into the scientific history of homoeopathy familiarises the reader with the concept of homoeopathy as well as the scientific problems in characterising the efficacy of homoeopathy and phenomena observed in ultra-high dilutions. A large part of the book covers the fundamental theoretical medicine and physics of homoeopathy. Based on the solid ground of modern physics, the reader will learn about the energetics, entropic and electrodynamics of ultra-high dilutions from the perspective of leading physicists and biologists who bring the findings of basic science into the field of ultra-high dilutions and homoeopathy. The theoretical medicine and physics set the basis for a critical evaluation of the fundamental experiments presented, which employ botanical and zoological bio-assays and immunology as well as reaction cybernetics. The book also includes a critical review of clinical trials as well as a presentation of the research strategy into homoeopathy as recommended by the European Commission for Homoeopathy. §This book is a rich source of references and concepts and should command wide interdisciplinary attention. Graduate students in medical and health sciences will find the book interesting and it will be appreciated by researchers in physical and medical sciences as well as practitioners in homoeopathy.

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1950,00 zł

Pleistocene Springer

Książki / Literatura obcojęzyczna

...a wonderful book! ...a comprehensive treatment of the fauna, flora and formations of the last 2 million years. ...every serious library must have a copy.' Journal of Coastal Research, 1: 4 (1985) ...an amazing book, in part because it has often been said in recent years that no single author these days could put together such a synthesis. ...an easy-to-read, well-written, amazingly thorough treatise on the Pleistocene. It is without equal among the current monographic works in terms of coverage, depth, and timeliness. ...Nilsson has captured the flavor of the history, development, and controversy of Quaternary science and provided us with an invaluable source book.' Arctic and Alpine Research, 17: 3

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681,23 zł

Cambridge Diet Springer

Książki / Literatura obcojęzyczna

Obesity in affluent countries continues to be a serious problem. When one runs an Obesity Clinic there appears to be an unending series of patients who need help. Our understanding of weight control has been advanced not only by the studies of obese patients but also by our investigation of the problems of weight gain in young women with anorexia nervosa. Just as among obese patients there is the group of 'efficient metabolizers' who can maintain their excessive weight with a calorie intake occasion ally as low as 600 kcal per day, so we have demonstrated that among anorexic women there are a few who may fail to gain normal weight with 3500 kcal per day. Some of the latter group may in fact develop T3 (tri-iodothyronine) thyrotoxicosis. One of the major unknown factors is still what determines when patients may be at these extremes. If we knew how to control these extremes we would like, for a time, to switch each to the opposite end of the spectrum. One factor which is becoming apparent from studying people in the machine which continually plots metabolic rate is that the metabolic response to food is a' major factor in determining a person's weight. In general terms there is a tendency for those who are below their ideal weight to have an increased metabolic response to food and those who are above ideal weight to have a reduced metabolic response to food.

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846,74 zł

Household and Family Economics Springer

Książki / Literatura obcojęzyczna

This volume is a compilation of essays by prominent economists in the area of household and family economics. The volume attempts to cover some areas in the field and focuses on topics such as income determination and the intergenerational transmission of income generation, the changing role of women in the labor force, fertility, and income tax treatment of the family. Each essay is followed by a discussion of part, or all, of its contents.

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791,76 zł

Business Ethics and Risk Management Springer

Książki / Literatura obcojęzyczna

This volume explores various aspects of risk taking. It offers an analysis of financial, entrepreneurial and social risks, as well as a discussion of the ethical implications of empirical findings. The main issues examined in the book are the financial crisis and its implications for business ethics. The book discusses unethical behaviour as a reputational risk (e.g., in the case of Goldman Sachs) and the question is raised as to what extent the financial crisis has changed the banks entrepreneurial strategy. The book presents an analysis of the reasons leading to the crisis and identifies them as ethical dilemma structures. In addition, it looks at general questions regarding ethical behaviour and risk taking, such as: To what extent does the social embeddedness or abstraction play a role in guaranteeing ethical behaviour? What conclusions can be drawn from institutional or evolutionary perspectives on risk management? Finally, the book discusses further issues that become factors of risk within and between societies, such as work insecurity, corruption or the problem of facilitation payments as a risk in international transactions.

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488,31 zł

Neuromarketing in Business Springer

Książki / Literatura obcojęzyczna

This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.

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