101,39 zł

PayPal Hacks O'Reilly Media

Książki / Literatura obcojęzyczna

If you've bought or sold items through eBay, or through hundreds of other online sites, then you're familiar with PayPal, the online payment service. With PayPal, a valid email address, and a credit card or bank account, you can easily send and receive payments online. Not a bank or financial institution itself, PayPal describes its service as one that builds on the financial infrastructure of bank accounts and credit cards, and using advanced propriety fraud prevention systems, creates a safe, global, real-time payment solution. Put simply, PayPal provides the means for people to conduct financial transactions online, instantly and securely. But there's more to PayPal than meets the eye. PayPal Hacks shows you how to make the most of PayPal to get the most out of your online business or transactions. Authors Shannon Sofield of Payloadz.com and PayPal evangelist David Nielsen guide you through the rigors of using and developing with PayPal. Whether you're building an ecommerce site using PayPal as a transaction provider, or simply trying to pay for an eBay auction without getting burned, PayPal Hacks will give you the skinny on this leading global online payment service.The collection of tips and tricks in PayPal Hacks shows you how to find or even build the right tools for using PayPal to buy and sell on eBay or as a transaction provider for ecommerce on your own site. Written for all PayPal users, from those just starting out to those developing sophisticated ecommerce sites, this book begins with the basics such as setting up your account, then moves quickly into specific tips and tools for buyers, sellers, and developers.With PayPal Hacks, you can: Learn extra steps to help protect yourself while buying or selling on eBay Save time and money with advanced tips and undocumented features Learn dozens of easy-to-follow procedures to help you request and receive payments and fill orders Use PayPal to handle subscriptions, affiliate systems, and donations Create and customize your customers checkout process Effortlessly integrate PayPal s shopping cart system into your own website Implement digital fulfillment with Instant Payment Notification (IPN) and Payment Data Transfer (PDT) Develop and distribute ecommerce applications with the PayPal API Each hack consists of a task to be accomplished or a creative solution to a problem, presented in a clear, logical, and task-oriented format. PayPal Hacks provides the tools and details necessary to make PayPal more profitable, more flexible, and more convenient.

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562,57 zł

E-Commerce Law LIGHTNING SOURCE INC

Książki / Literatura obcojęzyczna

A legal guide to starting and running an online business or commercial website. Topics: Starting a business; kinds of business entities; raising capital; securities regulations; management; employment; franchising; unfair competition; bankruptcy; debt coll

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227,41 zł

Building Your Ideal Private Practice WW Norton & Co

Książki / Literatura obcojęzyczna

Building Your Ideal Private Practice, a best-seller in its genre, is now fully revised after its original publication in 2000. Much has changed for therapists in private practice over the past fifteen years, including the widespread encroachment by insurance and managed care into the marketplace, the density of new therapists as over 600,000 therapists nation-wide try to stay viable, and the role of the Internet in marketing services. The revision of Building Your Ideal Private Practice is a comprehensive guide, updated with six new chapters and targeted for therapists at all stages of private practice development. It covers the essential how-to questions for those starting out in practice and explains the common pitfalls to avoid. For those already in practice, worried about profitability in an age of increasing competition, the author offers informed strategies such as the best way to create websites and other online marketing to find clients, and then goes further to explain how to retain the new breed of fickle clients who shop for therapists online, but are hard to satisfy. Other new chapters support veteran therapists edging towards retirement, including how to sell a therapy business for a profit or whether to stay working solo or expand into a more lucrative group business model. The revision comprises a complete, easy to use and fascinating business plan that shows therapists not just what to do, but also who to be in order to succeed. It adds depth, up-to-date information and a wealth of strategies to the original book, often referred to as the bible for therapists in private practice. Like the original, the revision conveys the author s experience, optimism and warmth as she presents case examples, checklists and exercises to make the business advice come alive. Whether you have insurance-based or a fee-for-service practice, this book will help you thrive."

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113,05 zł

Age of Invisible Machines - A Practical Guide to Creating A Hyper-automated Ecosystem of Intelligent Digital Workers John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Cut through the hype and unlock the game-changing potential of conversational AI.In Age of Invisible Machines, celebrated tech leader Robb Wilson delivers an eye-opening and startlingly insightful blueprint for leveraging conversational AI in order to make your organization self-driving--with a growing ecosystem of interconnected automations accelerating all aspects of your business.Conversational AI is changing the nature of every job at every company (starting yesterday) and this book is relevant for anyone who will be affected by the acceleration of these technologies. You'll learn how to develop a strategy for hyperautomation by identifying the outdated processes and systems holding your organization back. You'll discover ways of internalizing and orchestrating new technologies that are force-multipliers for rapid growth. A must-read for every business leader, Wilson's book debunks common myths about conversational AI while laying bare the inevitable complexity of restructuring your business to unlock the massive opportunities this new era affords.You'll also find:* Compelling discussions of the ethical dilemmas that lie in wait as mass adoption of conversational AI takes hold* Fascinating explorations of what a self-driving organization looks like and how you can use conversational AI to create a durable competitive advantage* Strategies behind creating an ecosystem for hyperautomation that any company can begin implementing immediately* QR links to ongoing, interactive online discussions of the material covered in each chapterAn essential and practical discussion of the future of conversational AI and hyperautomation, Age of Invisible Machines belongs in the hands of founders, entrepreneurs, business leaders, designers, tech enthusiasts, and anyone else with a stake in the future of business.

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117,27 zł

Delivering Happiness Business Plus

Książki / Literatura obcojęzyczna

Pay brand-new employees $2,000 to quit Make customer service the responsibility of the entire company-not just a department Focus on company culture as the no. 1 priority Apply research from the science of happiness to running a business Help employees grow-both personally and professionally Seek to change the world Oh, and make money too . . . Sound crazy? It's all standard operating procedure at Zappos, the online retailer that's doing over $1 billion in gross merchandise sales annually. After debuting as the highest-ranking newcomer in Fortune magazine's annual "Best Companies to Work For" list in 2009, Zappos was acquired by Amazon in a deal valued at over $1.2 billion on the day of closing.§In DELIVERING HAPPINESS, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business, through LinkExchange, Zappos, and more. Fast-paced and down-to-earth, DELIVERING HAPPINESS shows how a very different kind of corporate culture is a powerful model for achieving success-and how by concentrating on the happiness of those around you, you can dramatically increase your own.§To learn more about the book, go to www.deliveringhappinessbook.com .

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151,34 zł

Introduction to Google Analytics APress

Książki / Literatura obcojęzyczna

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What You'll LearnUnderstand basic techniques to generate traffic for a blog or websiteReview the performance of a website or campaignSet up a Shopify account to track ROICreate and maximize AdWords to track conversionDiscover opportunities offered by Google, including the Google Individual QualificationWho This Book Is ForThose who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.

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43,30 zł

Growth Hacker Marketing Profile Books

Książki / Literatura obcojęzyczna

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success.Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.

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197,47 zł

Programming Amazon Web Services O'Reilly Media

Książki / Literatura obcojęzyczna

Building on the success of its storefront and fulfillment services, Amazon now allows businesses to 'rent' computing power, data storage and bandwidth on its vast network platform. This book demonstrates how developers working with small- to mid-sized companies can take advantage of Amazon Web Services (AWS) such as the Simple Storage Service (S3), Elastic Compute Cloud (EC2), Simple Queue Service (SQS), Flexible Payments Service (FPS), and SimpleDB to build web-scale business applications. With AWS, Amazon offers a new paradigm for IT infrastructure: use what you need, as you need it, and pay as you go. "Programming Web Services" explains how you can access Amazon's open APIs to store and run applications, rather than spend precious time and resources building your own.With this book, you'll learn all the technical details you need to: store and retrieve any amount of data using application servers, unlimited data storage, and bandwidth with the Amazon S3 service; buy computing time using Amazon EC2's interface to requisition machines, load them with an application environment, manage access permissions, and run your image using as many or few systems as needed; use Amazon's web-scale messaging infrastructure to store messages as they travel between computers with Amazon SQS; leverage the Amazon FPS service to structure payment instructions and allow the movement of money between any two entities, humans or computers; and, create and store multiple data sets, query your data easily, and return the results using Amazon SimpleDB.Scale up or down at a moment's notice, using these services to employ as much time and space as you need. Whether you're starting a new online business, need to ramp up existing services, or require an offsite backup for your home, "Programming Web Services" gives you the background and the practical knowledge you need to start using AWS. Other books explain how to build web services. This book teaches businesses how to take make use of existing services from an established technology leader.

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168,83 zł

Talent Management and HR Marketing. From Job Advertising to Employer Branding Grin Publishing

Książki / Literatura obcojęzyczna

Research Paper (undergraduate) from the year 2016 in the subject Business economics - Personnel and Organisation, grade: 1,7, University of applied sciences, Munich, language: English, abstract: This assignment investigates all important steps in talent management as part of HR marketing. The starting point will be advertising a job, and the finish line is set at creating the employer brand. Why the latter is a key fact for a company's success is explained further on. Job advertising will be compared to more general image advertising and the workings of HR consultants and agencies will be described.The importance of online marketing and contact management in HR will be pointed out and the effects of corporate culture and leadership style on talent management will be disclosed. The questions what are HR policies? and how do they affect management? will be answered.Fundamentals like having an applicant relationship management system and the connection between vacancies and job profiles will be clarified. Last but not least the growing relevance of employer branding will be demonstrated.

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szukaj w Kangoo starting an online business for dummies

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