194,99 zł

Doing Quantitative Research In Education With Spss

Książki Obcojęzyczne>Angielskie>Society & social sciences>Sociology & anthropology>Sociology>Social research & statisticsKsiążki Obcoję...

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Sklep: Gigant.pl

344,69 zł

Research Methods for Leisure and Tourism PEARSON Education Limited

Książki / Literatura obcojęzyczna

Now in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers.This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo.Key featuresCoverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis Practical guidance on conducting research and writing reports, showing the 'how' as well as the 'what' Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project International case studies and extensive examples from the leisure and tourism literature Questions, exercises and further reading for each chapter Extensive web-based support materials New to this editionThe fifth edition has been fully updated throughout and includes additional material on:Management and policy-related research methods EndNote bibliographic referencing software Notes on additional methods including: big data, discourse analysis, multiple correspondence analysis, netnography/web-based research, people meters For the analysis of quantitative data, SPSS is updated to version 23 For qualitative data analysis, the guide to NVivo software is updated to version 11.

Sklep: Libristo.pl

133,80 zł

Marketing Research Essential South-West Thomson Learning

Biznes

When it comes to putting you on the frontlines of the marketing research industry, McDaniel and Gates stand out from the crowd. These authors deliver the hottest trends, insights, and advances in the field, with a focus on how marketing research is practiced today. Based on their successful "Marketing Research, 6th Edition", this paperback text offers the same user oriented, real world focus, and cutting edge content in a more streamlined format. The authors are wired to the marketing research industry. Unlike many other marketing research texts, "Marketing Research Essentials" provides a real world view of the field from authors who are industry insiders. Together, they bring more than 40 years of marketing research experience to this edition. There is a strong focus on how to use research: McDaniel and Gates focus on using and analyzing market research results, rather than actually doing the market research. It presents a real world perspective: Throughout the text, the authors inject a healthy dose of reality into the discussion, including intriguing examples of how real companies use marketing research and war stories from the frontlines of the field.There are new learning tools that put you in the know: new chapter opening Visual Checklists and chapter ending Visual Summaries help reinforce your understanding of the material. It includes the student version of SPSS 13: In addition, new SPSS exercises at the end of the quantitative chapters give you hands on experience.

Sklep: Albertus.pl

346,50 zł

Introduction to Research Methods and Data Analysis in Psychology 3rd edn PEARSON Education Limited

Książki / Literatura obcojęzyczna

This third edition of Introduction to Research Methods and Data Analysis in Psychology provides you with a unique, balanced blend of quantitative and qualitative research methods. Highly practical in nature, the book guides you, step-by-step, through the research process and is underpinned by SPSS screenshots, diagrams and examples throughout.

Sklep: Libristo.pl

433,13 zł

Marketing Research: An Applied Orientation, Global Edition PEARSON Education Limited

Książki / Literatura obcojęzyczna

For undergraduate and graduate courses in marketing research. An applied and practical marketing research textWith a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

Sklep: Libristo.pl

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