libristo marketing for hospitality and tourism 2010534
- znaleziono 19 produktów w 3 sklepach
Marketing for Hospitality and Tourism, Global Edition PEARSON ACADEMIC
Książki / Literatura obcojęzyczna
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
Sklep: Libristo.pl
Studyguide For Marketing Essentials In Hospitality And Tourism By Shoemaker, Stowe, Isbn 9780131708273
Książki Obcojęzyczne>Angielskie>Society & social sciences>Education
0x00189e0200000000
Sklep: Gigant.pl
Marketing Communications In Tourism And Hospitality
Książki Obcojęzyczne>Angielskie>Technology, engineering, agriculture>Other technologies & applied sciences>Other vocational technologies &...
0x01410d2e00000000
Sklep: Gigant.pl
Marketing For Hospitality And Tourism
Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Tourism indu...
0x0080de7c00000000
Sklep: Gigant.pl
Marketing For Tourism, Hospitality & Events
Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Tourism indu...
0x00a413df00000000
Sklep: Gigant.pl
Strategic Marketing In Hospitality And Tourism
Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Hospitality ...
0x001ad3b200000000
Sklep: Gigant.pl
Tourism And Hospitality Marketing
Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Tourism indu...
0x0143749100000000
Sklep: Gigant.pl
Marketing for Tourism, Hospitality Events: A Global Digital Approach
Książki
Sklep: KrainaKsiazek.pl
Marketing for Tourism and Hospitality Taylor & Francis Ltd
Książki / Literatura obcojęzyczna
This is an accessible resource preparing students for the challenges of tourism and hospitality marketing globally. It offers a clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material.
Sklep: Libristo.pl
Marketing Tourism and Hospitality Springer Nature Switzerland AG
Książki / Literatura obcojęzyczna
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include 'Halal Tourism in Southeast Asia', and 'Marketing and Branding Rwanda'. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
Sklep: Libristo.pl
Marketing for Tourism, Hospitality & Events: A Global & Digital Approach SAGE PUBN
Książki / Literatura obcojęzyczna
Sklep: Libristo.pl
Blockchain for Hospitality and Tourism Springer, Berlin
Książki / Literatura obcojęzyczna
This book aims to explain blockchain in a simple, non-tech way and showcase examples of Blockchain-based solutions implemented in different industries and connect it to use cases in hospitality and tourism (disintermediation, payments, loyalty programs, supply chain management, identity management etc.). We will explore different emerging technologies to current travel and consumer trends (Gen Z travel, sustainability, revenge and experiential tourism etc.).Blockchain is one of the disruptive technologies that lays foundations for Web3.0, NFTs, Metaverse and other innovations. Despite many benefits, its adoption in the hospitality industry is very slow. Lack of awareness and connection to clear return-on-investment, coupled with many misconceptions and general perception of complexity is one of the main reasons why hospitality managers are reluctant to embark on the blockchain train.The purpose of this book is to serve as a practical guide to the world of innovations - from the basics of blockchain, to "how to start a project", with brief explanations of different technologies and capabilities. It is also going to cover NFTs and Metaverse, presenting current developments, tools, and platforms. After reading this book, hospitality & tourism professionals will be equipped with sufficient knowledge to make strategic business decisions and able to discuss these topics within their organization and well as with their vendors and suppliers in a comfortable way. As blockchain enters the next phase of its evolution, with more user-friendly interfaces and interoperability it opens a world of opportunities in the space of tourism and hospitality, from issuing NFT flight tickets to building digital twins of tourist destinations. It's a completely new world, however, which may be intimidating for more traditional industries. This book aims to make it less complex, and more friendly and to inspire the hospitality industry to take a step into the future.What You Will Learn
Sklep: Libristo.pl
Consumer Behavior In Tourism And Hospitality Research
Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Business & management>Sales & marketing>Market researchKsiążk...
0x000d119900000000
Sklep: Gigant.pl
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