Marketing: Real People, Real Choices, Global Edition Pearson Higher Education

Książki / Literatura obcojęzyczna

Sklep: Libristo.pl

GLOBAL MARKETING SVEND HOLLENSEN NOWA WYDAWCA

Podręczniki, artykuły szkolne > Podręczniki do szkół podst. i średnich

Global Marketing   Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Key Features include: - A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process - Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help you comprehend theory and apply it to the real world - End of part and end of chapter case studies to help you understand how the theory relates to real world application

Sklep: ksiazkitanie.pl

Spalona Żywcem Wyd. Kieszonkowe - Souad

Książki & Multimedia > Książki

Opis - Pierwsze na świecie świadectwo ofiary zbrodni honorowej. Miała siedemnaście lat i zakochała się: zhańbiła rodzinę. Więc rodzina wydała na nią wyrok śmierci... Pokochała go pierwszą miłością. Myślała, że się z nią ożeni. Ale ukochany zniknął, a ona odkryła, że jest w ciąży. A w jej świecie to najcięższa zbrodnia... W zapomnianej przez Boga wiosce w Cisjordanii kobiety są warte mniej niż zwierzęta domowe. Tu mężczyzna jest panem życia i śmierci żony, córki, siostry. Brat może bezkarnie zabić siostrę, matka - córkę, kolejną bezużyteczną dziewczynkę, jaka się urodzi. Tu kobiecie odbiera się godność, a nawet życie zgodnie z odwiecznym obyczajem i uświęconą tradycją. A śmierć jest karą dla dziewczyny, która zhańbi rodzinę. Tak jak Souad. Wyrok wydaje jej ojciec. Szwagier dokonuje egzekucji. Oblewa Souad benzyną i podpala... SOUAD przeżyła - cudem, ale rodzina usiłowała zabić ją nawet w szpitalu. Na zawsze jednak pozostanie straszliwie okaleczona - na ciele i duszy. I wciąż musi się ukrywać; dopóki żyje, jej rodzinę okrywa hańba. Spalona żywcem, opublikowana pod pseudonimem szokująca opowieść o piekle, jakim było jej dzieciństwo i młodość, stała się międzynarodowym bestsellerem. Wydana w 37 w krajach książka przerywa tabu milczenia wobec istniejącej nadal w krajach muzułmańskich barbarzyńskiej tradycji. Nieludzkiego obyczaju, prawa mężczyzn, na mocy którego co najmniej pięć tysięcy kobiet pada co roku ofiarą zbrodni honorowej. Nazwa - Spalona Żywcem Wyd. Kieszonkowe Autor - Souad Oprawa - Miękka Wydawca - Amber Kod ISBN - 9788324159406 Kod EAN - 9788324159406 Wydanie - 1 Rok wydania - 2016 Tłumacz - 31182,maria rostworowska; Format - 110 x 175 x 14 Ilość stron - 224 Podatek VAT - 5% Premiera - 2016-06-23

Sklep: InBook.pl

Globesity Earthscan

Medycyna > English Division

Obesity represents one of the major global health challenges of the 21st century. Its occurrence has now reached epidemic proportions, not only in industrialized nations, but increasingly in less developed countries too. Written by world-leading specialists in public health nutrition, "Globesity" cuts straight to the underlying nature and causes of this devastating trend. It shows that the causes of obesity are primarily socio-economic and the result of a distorted agricultural and food production and supply system. To address this problem, we must learn how to better manage the physical, social and economic environment rather than simply focusing on individual lifestyle choices. The authors draw startling parallels between the obesity crisis and climate change, both of which are characterized by the over-consumption of increasingly scarce resources and require radical, urgent and sustainable solutions. The authors argue that if we are to deal with the twin crises of our climate and our waistlines, action must be taken now. Drawing on a wide range of sources and disciplines, including anthropology, economics, sociology, epidemiology, medicine and nutrition, "Globesity" provides a vital treatment of the issues for general readers, health professionals, policy-makers and students alike. i? This book shows how closely interwoven are the forces which shape our dietary health and our environmental and economic security. It recognizes that world history is at a point of transition, and that there is hope that we can yet avoid future disaster.i? Tim Lobstein, International Association for the Study of Obesity, UK i? Readers of Globesity may be dismayed to discover that obesity is not a problem exclusive to Americans. It affects Europeans and people throughout the world. This thorough and well written book provides all the evidence needed to convince anyone that the health threats are real and demand immediate action from governments as well as individuals.i? Marion Nestle, Professor of Nutrition, Food Studies, and Public Health at New York University, and author of Food Politics and What to Eat i? The threats posed by obesity, and the rate at which the incidence has been rising, are unsustainable. The authors provide a compelling analysis of the causes and consequences of obesity, and set out the conditions under which the problems can be addressed.i? Erik Millstone, Professor of Science Policy, University of Sussex 'Focusing mainly on the overconsumption of our planet's resources as well as the culture in the western world of 'fast food' over healthy food, the conclusion of this highly topical title relates to the 'odd couple' that is obesity and climate change. Arguing that many of the solutions to obesity would also help to combat climate change, the loudest argument within the book is that we must act now if we have any hope of avoiding a two-fold global crisis.' The Environmentalist 'Despite being an easy read, this is a serious book that takes a genuinely cross-disciplinary approach to obesity as a disease. Even the most knowledgeable readers will find new facts and slants on fatness, and perhaps be encouraged to think more deeply about global public health.' HealthMatters 'The book is transformative. It should be read and debated by students and educators; parents; practitioners in pediatrics, public health, and general medicine; and leaders in government, business, city planning, marketing, and international relations. Essential.' J. M. Lacey, Choice. 'Gobesity is an excellent eye-opener; written in a very accessible style and including many interesting examples and anecdotes, it provides a useful overview of the obesity crisis, its causes and its repercussions. It is to be hoped that many policy-makers and citizens wake up and start developing anti-obestiy policies' Axel Michaelowa, International Affairs

Sklep: Ksiazki-medyczne.eu

Personal Branding For Dummies 2e John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2 nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive.Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2 nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2 nd Edition provides the information, tips, tricks, and techniques you need to do it right.

Sklep: Libristo.pl