719,99 zł

The Sage Handbook Of Research Management

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Business & management>Management & management techniquesKsiążki ...

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Sklep: Gigant.pl

199,99 zł

The Sage Handbook Of Organizational Research Methods

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Business & management>Management & management techniques>Mana...

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Sklep: Gigant.pl

184,30 zł

SAGE Handbook of Tourism Studies SAGE Publications Ltd

Książki / Literatura obcojęzyczna

'This is the strongest overview I have encountered of the scope and the current state of research across all the fields involved in advancing our understanding of tourism. For its range of topics, depth of analyses, and distinction of its contributors, nothing is comparable' - Professor Dean MacCannell, University of California, Davis 'The breadth of vision and sweep of accounts is remarkable, and range of topics laudable...a rare combination of the authoritative, the challenging and stimulating' - Professor Mike Crang, Durham University Tourism Studies developed as a sub-branch of older disciplines in the social sciences, such as anthropology, sociology and economics, and newer applied fields of study in hospitality management, civil rights and transport studies. This Handbook is a sign of the maturity of the field. It provides an essential resource for teachers and students to determine the roots, key issues and agenda of tourism studies.Among the key features covered in the book are: - The evolution and position of tourism studies - The relationship of tourism to culture - Route maps to the ecology and economics of tourism - Special events, destination management and tourism - Methodologies of study - Tourism and transport - Tourism and heritage - Tourism and postcolonialism - Global tourist business operations Ranging from local to global issues, and from questions of management to the ethical dilemmas of tourism, this is a comprehensive, critically informed, constructively organized overview of the field. It draws together an inter-disciplinary group of contributors who are among the most celebrated names in the field. It will be quickly recognized as a landmark in the new and expanding field of tourism studies.

Sklep: Libristo.pl

635,93 zł

SAGE Handbook of Advertising SAGE Publications Inc

Książki / Literatura obcojęzyczna

'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners' - Hamish Pringle, Director General, IPA 'Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us' - Philip Kotler, Kellogg School of Management 'When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude -- with constructive results. Wise agencies will read it before their clients do' - Sir Martin Sorrell, CEO, WPP 'This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship.For practitioners and academics alike, it will be a voyage of discovery and enlightenment' - Lord (Maurice) Saatchi, Chairman, M&C Saatchi 'This magnificent volume captures all we need to know about how advertising works and its context' - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research.This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.

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635,93 zł

SAGE Handbook of Industrial, Work & Organizational Psychology SAGE Publications Ltd

Książki / Literatura obcojęzyczna

The first volume in The SAGE Handbook of Industrial, Organizational and Work Psychology introduces key concepts in personnel and employee performance from cognitive ability and the psychological predictors used in assessments to employee and team values. The editor and contributors present a clear overview of key research in the areas of behaviour change and how to assess individual job performance - making Volume I indispensable for anyone working in or studying Human Resource Management.

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1181,73 zł

Handbook of Workplace Diversity SAGE Publications Inc

Książki / Literatura obcojęzyczna

'By assembling an international cast of contributors from all walks of research life, Professors Prasad, Pringle and Konrad successfully broaden the scope of scholarly discourse on workplace diversity. This stimulating volume considers how to define this fuzzy construct, what 'differences' are more important than others, and how to make best use of alternative research methods at different levels of analysis. It reviews what we have learned about workplace diversity along several important dimensions (e.g., gender, race, ethnicity, weight, sexual orientation, disabilities, class), and it offers useful recommendations for how to conduct future research that will expand our knowledge of the implications of diversity for individuals, marginalized groups, work organizations, and societies' - Gary N Powell, Professor of Management, University of Connecticut. 'In this much-needed handbook, an international collection of first-rate scholars deals incisively and perceptively with the problems of diversity, difference, inclusion, and cultural pluralism in organizations.This handbook will be invaluable for researchers and advanced students - one of those books that stays on the top of the desk, covered with bookmarks' - Joanne Martin, Stanford University. Globalization and its melting pot of different nationalities, ethnicities and cultures is attracting research that is gathering in substance and theory. A dynamic new field that represents a significant focus within management and organisation studies is emerging. This handbook showcases the scope of international perspectives that exist on workplace diversity and is the first to define this hotly contested field. Part one of the handbook dissects the theoretical reasons and shows how the study of workplace diversity follows different directions. Part two critiques quantitative and qualitative research methods within the field, while Part three investigates the parallels and distinctions between different workplace groups. Key issues are drawn together in an insightful introduction from the editors, and future directions for research are proposed in the conclusion."The Handbook of Workforce Diversity" is an indispensable resource for students and academics of human resource management, organisational behaviour, organisational psychology and organisation studies.

Sklep: Libristo.pl

502,67 zł

Realistic Evaluation SAGE Publications Inc

Książki / Literatura obcojęzyczna

Realistic Evaluation shows how program evaluation needs to be, and can be bettered. It presents a profound yet highly readable critique of current evaluation practice, and goes on to introduce a 'manifesto' and 'handbook' for a fresh approach. The main body of this book is devoted to the articulation of a new evaluation paradigm, which promises greater validity and utility from the findings of evaluation studies. The authors call this new approach 'realistic evaluation'. The name reflects the paradigm's foundation in scientific realist philosophy, its commitment to the idea that programmes deal with real problems rather than mere social constructions, and its primary intention, which is to inform realistic developments in policy making that benefit programme participants and the public. Ray Pawson and Nicholas Tilley argue with passion that scientific evaluation requires a careful blend of theory and method, quality and quantity, ambition and realism. The book offers a complete blueprint for evaluation activities, running from design to data collection and analysis to the cumulation of findings across programmes and onto the realization of research into policy.The argument is developed using practical examples throughout and is grounded in the major fields of programme evaluation.This book will be essential reading for all those involved in the evaluation process especially those researchers, students and practitioners in the core disciplines of sociology, social policy, criminology, health and education. 'This book is a must for those engaged in the field, providing a fully illustrated text on evaluation with numerous examples from the criminal justice system. Unusually, it offers something for the academic, practitioner and student alike. I found Pawson and Tilley's latest work on evaluation an enjoyable and informative read. For myself their "realistic evaluation" clarified and formalised a jumbled set of ideas I had already been developing. Although not everyone will agree with the methodology proposed by the authors, this book is a valuable read as it will cause most of us at least to review our methodological stance' - International Journal of Police Science and Management 'This is an engaging book with a strong sense of voice and communicative task. The voice is sometimes strident, but always clear.Its communicative qualities are evident equally in its structure: lots of signposting for the reader within and across chapters' - Language Teaching Research 'This provocative, elegant and highly insightful book focuses on the effective incorporation of actual practice into the formulation of evaluation methodology.What a pleasure to read sentences like: "The research act involves "learning" a stakeholder's theories, formalizing them, and "teaching" them back to that informant who is then in a position to comment upon, clarify and further refine the key ideas". Pawson and Tilley have given us a wise, witty and persuasive account of how real practitioner experience might be encouraged to intrude on (and modify) researchers' concepts about program processes and outcomes. This holds important promise for achieving something that is devoutly to be wished: closer interaction among at least some researchers and some policy makers' - Eleanor Chelimsky, Past-President of the American Evaluation Association 'This is a sustained methodological argument by two wordly-wise social scientists.Unashamedly intellectual, theoretically ambitious yet with a clear but bounded conception of evaluation. It is articulate, occasionally eloquent and always iconoclastic, whilst eschewing "paradigm wars". The Pawson and Tilley "realist" call to arms threatens to take no prisoners among experimentalists, constructivists or pluralists.It is the kind of book that clarifies your thoughts, even when you disagree with everything they say' - Elliot Stern, The Tavistock Institute

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