82,20 zł

Agile Pocket Guide - A Quick Start to Making Your Business Agile Using Scrum and Beyond John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

The Agile Pocket Guide explains how to develop products, services, and software quickly and efficiently, without losing the main components of the framework so effective in streamlining the creating of these products and for making positive change within a company. It includes§The basic tennets of the Scrum framework§How to apply the processes and steps required to become agile§The dynamics of a successful agile environment§The very basics of Scrum and how to employ them quickly§Practical questions to ask the Team Leader as well as the Team§How to build an environment of communication and collaboration for the entire organization

Sklep: Libristo.pl

18,56 zł

Przy sercu Twoim. Kantata dla NMP - Praca zbiorowa

Książki & Multimedia > Muzyka

Opis - Kompozycja, składająca się z 14 utworów, została napisana dla uczczenia drugiej rocznicy śmierci Jana Pawła II. Proste teksty ks. Mateusza Jeża są hołdem oddanym Matce Bożej. Muzyka Zbigniewa Małkowicza łączy w sobie wiele stylów: smyczki brzmią klasycznie, melodie wpadają w ucho jak popowe przeboje, śpiew chóru zahacza o gospel, a bas wybija chwilami jazzowo-funkowe rytmy. Wszystko razem jest mieszanką przyjemną dla ucha, a dawka liryzmu zawarta w utworach sprzyja modlitewnemu skupieniu.Do udziału w nagraniu płyty Przy sercu Twoim zespół LUMEN zaprosił kilku gości specjalnych. Należy do nich m.in. Dariusz Tokarzewski z grupy Vox, który wystąpił w świetnym duecie z młodziutką Aleksandrą Małkowicz. Pociesz mnie to jedna z najładniejszych piosenek na tym krążku. Ale dobrych kompozycji jest tu więcej. Wśród tych bardziej dynamicznych wyróżnia się niewątpliwie utwór Królowo nasza, aniołów Pani, budzący delikatne skojarzenia z twórczością TGD. Wśród spokojniejszych fragmentów zwraca uwagę utwór tytułowy i Kołysanka, wprowadzająca nas w klimat Bożego Narodzenia.Różnorodność stylistyczna tej płyty zespołu LUMEN sprawia, że każdy znajdzie tu coś dla siebie. Nazwa - Przy sercu Twoim. Kantata dla NMP Autor - Praca zbiorowa Oprawa - OT Wydawca - AGAPE Kod ISBN - 9788364774461 Kod EAN - 9788364774461 Rok wydania - 2017 Format - x / 148 / 210 Ilość stron - 58 Podatek VAT - 5%

Sklep: InBook.pl

356,05 zł

Making the Connections Taylor & Francis Ltd

Książki / Literatura obcojęzyczna

Companies know that communication with their people is important. They know that the energies and the enthusiasm of their employees need to point in the same direction. However, in the enthusiastic rush to plug together different components of communication best practice, many organizations are short-circuiting their own efforts."Making the Connections" looks at what a business needs from its people to succeed, what gets in the way, and the role of communication in helping to bridge the gap. It is designed to help companies link the components of their internal communication together for a more effective result.Bill Quirke examines how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, innovation and to manage change more effectively. He describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results."Making the Connections" is based on extensive international experience of one of the most knowledgeable and leading authorities on internal communication. This thoroughly revised new edition explores the impact of compliance and regulation, new technology, globalization and the changing relationship between employer and employees on the process of internal communication.

Sklep: Libristo.pl

432,93 zł

Product Placement Diplom.de

Książki / Literatura obcojęzyczna

Diploma Thesis from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Berlin School of Economics and Law (European Business), language: English, abstract: Inhaltsangabe:Abstract:§Product placement has become increasingly common in recent years. This paper analyses the practice of placing brands in films and television programmes from different perspectives.§From the marketers point of view the development of product placement as a marketing communication instrument is analysed. It is also shown how filmmakers can use it to add realism to a film and save production costs. Putting the product placement strategy into practice is found to be a complex process. Furthermore, the way of compensation varies from case to case. The analysis of costs per thousand reveals that product placement is a cost-effective marketing communication instrument. This analysis of the marketers and the filmmakers point of view is supported by interviews with marketing departments, product placement agencies and film production companies.§On the other hand viewers ethical concerns about product placement are investigated and it is studied how they are included in legal restrictions. The outcome is that there are some areas with no regulations and areas with rules that have limitations. Therefore, recommendations for improvement are made. Also, ways are established how marketers can take viewers concerns into consideration when placing their brand in a film.§Finally the effectiveness of product placement in marketing communications is analysed on the basis of academic research. It is found that product placement can be successful in regard to brand recall and recognition and to some extent in regard to brand attitude and purchasing behaviour. However, the effectiveness depends on the type and exposure time of the placement, the kind of film and supporting advertising.§Summing up, product placement can be used effectively for marketers and filmmakers, while not having predominantly negative effects on viewers. However, this is only the case when it is planned carefully and a number of aspects are taken into consideration.§Inhaltsverzeichnis:Table of Contents:§INTRODUCTION4§AIMS AND OBJECTIVES4§METHODOLOGY5§PART 1:BACKGROUND7§1.1DEFINITION OF THE TERM PRODUCT PLACEMENT7§1.2THE HISTORY OF PRODUCT PLACEMENT9§1.3REASONS FOR THE INCREASING USE OF PRODUCT PLACEMENT10§1.3.1REASONS FOR MARKETERS10§1.3.2REASONS FOR FILMMAKERS10§1.4USE OF PRODUCT PLACEMENT TODAY AND FUTURE FORECAST11§1.4.1MARKETS11§1.4.2CATEGORIES12§1.4.3NEW POSSIBILITIES AND FUTURE FORECAST12§PART 2:MARKETERS' AND FILMMAKERS' VIEW: PLANNING AND IMPLEMENTATION13§2.1PLANNING13§2.1.1DEVELOPING PRODUCT PLACEMENT AS AN EFFECTIVE COMMUNICATION INSTRUMENT USING KOTLER'S 8 STEPS14§2.1.1.1Target audience14§2.1.1.2Communication objectives15§2.1.1.3Communication message15§2.1.1.4Communication channels16§2.1.1.5Communication budget16§2.1.1.6Communication mix16§2.1.1.7Communication results16§2.1.1.8Integrated marketing communication process17§2.1.1.9Problems with the development of product placement as marketing communication instrument17§2.1.2DEVELOPING PRODUCT PLACEMENT AS EFFECTIVE TOOL IN FILM PRODUCTION19§2.1.2.1Opportunities when using product placement effectively19§2.1.2.2Problems of using product placement20§2.1.2.3Solutions20§2.2IMPLEMENTATION20§2.2.1PROCEDURE21§2.2.2COMPENSATION21§2.2.2.1Cash21§2.2.2.2Products21§2.2.2.3Promotional tie-in22§2.2.2.4Examples22§2.2.2.5Costs per Thousand23§2.2.3INFLUENCE OF FIRMS24§2.3CONCLUSION26§PART 3:CONSUMERS' VIEW: MORAL ISSUES AND LEGAL SOLUTIONS27§3.1CONSUMERS' ETHI...

Sklep: Libristo.pl

3,59 zł

Krewetki Szybko i smacznie - Praca zbiorowa

Książki & Multimedia > Książki

Opis - - Szybkie i proste przepisy na zupy. - Wskazówki krok po kroku, informacja o rzeczywistym czasie przyrządzania. - Informacje o wartości kalorycznej każdej potrawy. - Dania łatwe w przygotowaniu, niewymagające użycia specjalistycznego sprzętu kuchennego. - Wszystkie przepisy sprawdzone i wypróbowane. Nazwa - Krewetki Szybko i smacznie Autor - Praca zbiorowa Oprawa - Miękka Wydawca - Olesiejuk Kod ISBN - 9788377705117 Kod EAN - 9788377705117 Rok wydania - 2013 Język - polski Seria wydawnicza - Szybko i smacznie Format - 19.0x23.0cm Ilość stron - 48 Podatek VAT - 5%

Sklep: InBook.pl

101,39 zł

Simply Said: Communicating Better at Work and Beyond John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Master the art of communication to improve outcomes in any scenarioSimply Said is the essential handbook for business communication. Do you ever feel as though your message hasn't gotten across? Do details get lost along the way? Have tense situations ever escalated unnecessarily? Do people buy into your ideas? It all comes down to communication. We all communicate, but few of us do it well. From tough presentations to everyday transactions, there is no scenario that cannot be improved with better communication skills. This book presents an all-encompassing guide to improving your communication, based on the Exec|Comm philosophy: we are all better communicators when we focus focus less on ourselves and more on other people. More than just a list of tips, this book connects skills with scenarios and purpose to help you hear and be heard. You'll learn the skills to deliver great presentations and clear and persuasive messages, handle difficult conversations, effectively manage, lead with authenticity and more, as you discover the secrets of true communication.Communication affects every interaction every day. Why not learn to do it well? This book provides comprehensive guidance toward getting your message across, and getting the results you want.* Shift your focus from yourself to other people* Build a reputation as a good listener* Develop your written and oral communications for the greatest impact* Inspire and influence others* Communicate more effectively in any business or social situationDid that email come across as harsh? Did you offend someone unintentionally? Great communication skills give you the power to influence someone's thinking and guide them to where you need them to be. Simply Said teaches you the critical skills that make you more effective in business and in life.

Sklep: Libristo.pl

30,46 zł

Uczeń skrytobójcy - Robin Hobb

Książki & Multimedia > Książki

Opis - Uczeń skrytobójcy to zadziwiający świeżością debiut w gatunku fantasy. Jest w nim magia i zły urok, jest bohaterstwo i podłość, pasja i przygoda.Młody Bastard to nieprawy syn Księcia Rycerskiego. Dorasta na dworze w Królestwie Sześciu Księstw, wychowywany przez szorstkiego koniuszego swego ojca. Ignoruje go cała rodzina królewska oprócz chwiejnego w swoich sądach Króla Roztropnego, który każe uczyć chłopca sekretnej sztuki skrytobójstwa. W żyłach Bastarda płynie błękitna krew, ma więc zdolność do korzystania z Mocy. Nazwa - Uczeń skrytobójcy Oryginalny tytuł - Assassin's Apprentice Autor - Robin Hobb Oprawa - Twarda Wydawca - Mag Kod ISBN - 9788374804479 Kod EAN - 9788374804479 Wydanie - 1 Rok wydania - 2014 Język - polski Tłumacz - Ciepłowska Agnieszka Format - 13.0x20.0cm Ilość stron - 432 Podatek VAT - 5% Premiera - 2014-09-24

Sklep: InBook.pl

472,54 zł

MANAGEMENT GLOBAL EDITION NOWA ROBBINS WYDAWCA

Kultura i rozrywka > Książki i Komiksy > Książki do nauki języka obcego > Angielski > Podręczniki i ćwiczenia

Management, Global Edition   REAL managers, REAL experiences  With a renewed focus on job-relevant skills, the newest edition of this bestselling text helps management  and  non-management students alike better prepare to enter the workforce.  Management,   15th Edition ,   Global Edition,  vividly illustrates effective management theories by incorporating the perspectives of real-life managers. Through examples, cases, and hands-on exercises, students will see and experience management in action

Sklep: ksiazkitanie.pl

74,66 zł

Jelly Effect John Wiley and Sons Ltd

Książki / Literatura obcojęzyczna

Like throwing jelly at a wall, poor communication never sticks.Too much information and not enough relevance is a problem that pervades almost all business communication. So what's the answer? More relevance and a lot less jelly."The Jelly Effect" teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you'd be if you communicated only what was relevant 100 percent of the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay-rise discussions. The benefits would be endless."The Jelly Effect" will show you how to get the best out of any situation, whether you're speaking to an individual or a group, formally or informally, inside or outside your organisation. By the time you close the final page of this book, you will be armed with practical, proven techniques that will help you be more effective in all your business dealings."Andy Bounds taught me more about effective presenting than a lady who'd previously taught two US presidents."-Drayton Bird, chairman of Drayton Bird Partnership and world leading authority on direct marketing

Sklep: Libristo.pl

13,31 zł

Star Wars Komiks 6/2016 - Praca zbiorowa

Książki & Multimedia > Książki

Opis - Dla Rebelii nastała era nowej nadziei. Najpotężniejsza broń Imperium Galaktycznego, Gwiazda Śmierci, została zniszczona przez młodego rebelianckiego pilota Luke'a Skywalkera. Siły imperialne nadal są jednak potężne. Nazwa - Star Wars Komiks 6/2016 Autor - Praca zbiorowa Wydawca - Egmont Kod ISBN - 5902490405660 Kod EAN - 5902490405660 Rok wydania - 2017 Format - 17x26 cm Ilość stron - 133 Podatek VAT - 8%

Sklep: InBook.pl

93,65 zł

Talk Lean John Wiley and Sons Ltd

Książki / Literatura obcojęzyczna

The businessperson's guide to saying what needs to be said and asking questions that need to be asked In the business world, the first step to great results is good communication. Talk Lean uses original research and a fresh approach to teach businesspeople how to say difficult things and ask difficult questions in a way that is positive, effective, and comfortable for everyone involved. You'll learn how to begin meetings and conversations in a way that is succinct, empathetic, and effective, while putting people in a positive and receptive frame of mind. You'll learn how to listen and respond during meetings to maximise both productivity and empathy and how to close meetings in positive ways that lead to great results. Offers proven techniques for improving communication and making an impact professionally Written by Alan Palmer, head of Interactifs UK, which offers communication coaching to major corporate clients Ideal for executives, team leaders, entrepreneurs, and anyone whose success depends on great communication

Sklep: Libristo.pl

139,88 zł

Data Mining For Dummies John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Delve into your data for the key to success Data mining is quickly becoming integral to creating value and business momentum. The ability to detect unseen patterns hidden in the numbers exhaustively generated by day-to-day operations allows savvy decision-makers to exploit every tool at their disposal in the pursuit of better business. By creating models and testing whether patterns hold up, it is possible to discover new intelligence that could change your business's entire paradigm for a more successful outcome. Data Mining for Dummies shows you why it doesn't take a data scientist to gain this advantage, and empowers average business people to start shaping a process relevant to their business's needs. In this book, you'll learn the hows and whys of mining to the depths of your data, and how to make the case for heavier investment into data mining capabilities.The book explains the details of the knowledge discovery process including: Model creation, validity testing, and interpretation Effective communication of findings Available tools, both paid and open-source Data selection, transformation, and evaluation Data Mining for Dummies takes you step-by-step through a real-world data-mining project using open-source tools that allow you to get immediate hands-on experience working with large amounts of data. You'll gain the confidence you need to start making data mining practices a routine part of your successful business. If you're serious about doing everything you can to push your company to the top, Data Mining for Dummies is your ticket to effective data mining.

Sklep: Libristo.pl

118,68 zł

27 Challenges Managers Face John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

This title helps you realize exceptional team performance with better employee conversations. The 27 Challenges Managers Face: Step-by-Step Solutions to (Nearly) All of Your Management Problems is based on a simple but powerful insight: replacing the "big talking-to" with a steady diet of somewhat mundane conversations leads to better employee performance and overall outcomes. Arguing that communication with employees should be a process rather than an event, the book provides managers with step-by-step guidance on building a culture of structured one-on-one dialogues to provide advice, direction, feedback, troubleshooting, and coaching, with every single employee. Most managers believe that they already communicate with their direct-reports daily, but it's precisely the ad hoc manner in which these conversations take place that create the difficult employee situations that can plague the workplace. The 27 Challenges Managers Face describes a new approach to communication that emphasizes structure and consistency, creating an atmosphere that's supportive without coddling, and empowers employees to higher levels of effectiveness.These techniques allow managers to achieve significant measureable improvements in business outcomes, while improving the quality of the team. Benefits include: improving quality without sacrificing productivity; retaining star employees; boosting communication, attitude, and morale; and fostering organization, punctuality, and good behavior. Managers must drop the complacency and self-deception, and begin to engage in meaningful dialogue with employees if the team is to excel. Mastering difficult relationships is a key leadership skill, and improved all-around communication is frequently the most effective tool. The 27 Challenges Managers Face provides the guidance managers need to engage the team and deliver exceptional results.

Sklep: Libristo.pl

97,55 zł

BSC Meetings B1-B2 + CD Delta Publishing

Języki obce / Angielski / Kursy dla dorosłych

Everyone has to attend meetings as part of everyday business life - and many of these meetings are conducted in English. Meetings aims to help learners of Business English develop the skills and language needed to participate in meetings where English is the medium of communication, whether listening to other participants, making points or acting as chair.The book practices language and skills in the following areas: - Opening a meeting - Presenting information - Problem-solving - Explaining and clarifying - Agreeing and disagreeing - Summarizing and closing Meetings is designed to help learners at pre-intermediate and intermediate levels master the key communication skills required in international business English today. It provides six core units, each containing these sections: -

Sklep: Booksnet.pl

96,81 zł

BSC Meetings B1-B2 + CD DELTA PUBLISHING

Podręczniki / Nauka języków

Everyone has to attend meetings as part of everyday business life - and many of these meetings are conducted in English. Meetings aims to help learners of Business English develop the skills and language needed to participate in meetings where English is the medium of communication, whether listening to other participants, making points or acting as chair.The book practices language and skills in the following areas: - Opening a meeting - Presenting information - Problem-solving - Explaining and clarifying - Agreeing and disagreeing - Summarizing and closing Meetings is designed to help learners at pre-intermediate and intermediate levels master the key communication skills required in international business English today. It provides six core units, each containing these sections: - 'warmer' to raise awareness of the skills involved in effective communication and to introduce different strategies for developing these skills. - 'presentation and practice' of core language connected to each skill. - 'over to you', which allows students to apply what they have learned to their real-life work situation

Sklep: Literacka.pl

szukaj w Kangoo krainaksiazek effective business communication 20116155

Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice

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